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patient carepractical
patient carepatient carepractical
patient carepractical
patient carewww.hospitalmanagement.net
patient carewww.hospitalmanagement.net
patient carewww.hospitalmanagement.net
How to prevent hazards in the workplace turning staff
into absentees
PLUS: PATIENT WARMING SYSTEMS • INNOVATIONS IN INFECTION CONTROL CARDIAC MONITORING
Issue 6 2010 • £25.00 €47.50 $58.00 www.hospitalmanagement.net
patient carepractical
Issue 7 2011 • £25.00 €47.50 $58.00
PLUS: CRITICAL CARE PRACTICES AND PROFESSIONALS • WOUND CARE FOR THE ELDERLY • TRENDS IN TELEMEDICINE
In the line of fi reTargeting the spread of the latest super-resistant bacteria
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practical
Issue 8 2011 • £25.00 €47.50 $58.00
PLUS: TOP 10 E-HEALTH INNOVATIONS • MODERN WOUND CARE • IS THE REUSE OF SUDs WORTH THE RISK?
A different perspectiveThe IGHI’s drive to raise healthcare standards around the world
How to prevent hazards in How to prevent hazards in the workplace turning staff the workplace turning staff
into absentees
INNOVATIONS IN INFECTION CONTROL CARDIAC MONITORING PLUS: CRITICAL CARE PRACTICES AND PROFESSIONALS
In the line of fi reTargeting the spread of the latest super-resistant bacteria
practical
INFLUENZA IN HEALTHCARE • DIABETIC INJECTION TECHNIQUES • INFECTION CONTROL TOP TEN
patient carewww.hospitalmanagement.net Issue 9 2012 • £25.00 €47.50 $58.00
New dawnPlus:
Growing issue
Is placental tissue the futureof diabetic wound treatment?
The impact of the obesity epidemic
A steady handCan specialist support help beat the bottle?
WOUND CARE FOR THE ELDERLY • TRENDS IN TELEMEDICINE PLUS: TOP 10 E-HEALTH INNOVATIONS • MODERN WOUND CARE • IS THE REUSE OF SUD TOP 10 E-HEALTH INNOVATIONS • MODERN WOUND CARE • IS THE REUSE OF SUD
A different perspectiveA different perspectiveA different perspectiveThe IGHI’s drive to raise healthcare standards around the worldThe IGHI’s drive to raise healthcare standards around the world
practical
patient carewww.hospitalmanagement.net Issue 10 2012 • £25.00 €47.50 $58.00
At yourfi ngertips
Chronic diseasemonitoring just
got smart
Weighty issuePlus:
Counting the cost
Antonio Torres of the IFSO on the value of bariatric surgery
The fi nancial burden of wound care
SHARPS INJURY MANAGEMENT STRATEGY • SSSI MARKET ANALYSIS • AUTOMATED LABORATORY TECHNIQUES
practical
patient care UK
In light of the changing healthcare landscape in the UK and the recent publishing of the ‘Raising Our game’ guidelines by the Department of Health, Practical Patient Care is proud to launch PPC:UK for 2013.
Mission statement
The sections covered in Practical Patient Care UK are:• Infectioncontrol
• Woundcare
• e-Care
• Emergencycare
• Clinicalcare
• Radiology
• Laboratory
• Pharmaceuticals
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Eacheditioncombinesanalysisofcurrentandfuturetrendswiththeopinionsandexpertiseoftheindustry’sbest-knownfigures.Practical Patient Care UKprovidesbestpracticeandinnovativeproduct-basedsolutionstohelpeachreadersuccessfullytransformtheirfacility’scarestrategies.
SmarterprocurementisattheheartofthelatestreformswithintheNHS.TheDepartmentofHealthisfocussingontakingimmediateactionforchangeandtheissueisrightatthetopoftheagenda.Procurementaccountsforover£18bnoftheNHS’annualexpenditureandtheadoptionofbestpractice,collaboration,aggregationandprocessmodernisationwillcreateopportunitiesformanysuppliersinthismarket.
PracticalPatientCareUKisspecificallydesignedandeditedforprimarydecision-makerswithintheUKhealthcaresector.ThisuniqueandpowerfulaudiencehastheauthoritytomakethedecisionstopurchasetheproductsandservicesrequiredtomaintaintheNHSasoneoftheworld’sleadinghealthsystems.
Publishedinprintanddigitalformats,thismultiplatformpublicationprovidesauniqueblendofin-depthcommentaryandanalysisofthekeyissuesshapingthemarket,whileofferingavaluableandeffectivewayofreachingandinfluencingahigh-spendingcommunityofpurchasers.
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READER PROFILEWhilethereadersofPractical Patient Care UKperformavarietyoffunctions,thecirculationofeacheditionhasbeenspecificallydesignedtoreachthejobtitlesthatourresearchhasidentifiedasmostinfluencingthestandardsofpatientcarewithintheirfacilities,includingstrategiesfortheareasofinfectioncontrolandwoundcare.
DIstRIbUtIOnCopiesofeacheditionofPractical Patient Care UK willbesentouttonamedrecipientswithintheworld’smajorhealthcarefacilitiesand,afterinternaldistribution,willbereadbyover5,000seniormembersofstaff(publisher’ssurvey)–allofwhomholdtheoverallresponsibilityfortheimplementationofvariouscarestrategies.
• Hospitalsandmedicalcentres• Long-termcarefacilities• NHSSupplyChain• PrimaryandSecondarycare Trusts• Privateclinics• Recognisedregionalpurchasing organisations
Practical Patient Care UK isdistributedwithinthefollowingfacilities:
Distribution & circulation
Theoperational,strategicandtechnicalreadersofPractical Patient Care UKhavetheauthoritytorecommend,specifyorauthoriseover90%ofallspendinthemarket.(publisher’ssurvey)
ThekeytothesuccessyouwillgeneratefromadvertisinginPractical Patient Care UKisthehighqualityandpreciselytargetednatureofitsreaders.Ourdatabaseiscontinuallyupdatedtoensureouradvertisersalwayshavedirectaccesstothekeydecision-makersintheUKhealthcaresector
EngAgIng COntEntQualitycontentisattheheartofPractical Patient Care UK.OurexperteditorialteamselectsthebestopinionandtrendanalysisfromtheindividualsandorganisationsforgingthefutureofhealthcareintheUK.ContributorstoPractical Patient Careinclude:
• MaryBarber,PACSProgrammeDirector,NHSConnectingforHealth
• DebbieHicks,NurseConsultantatEnfieldCommunityServices.FionaKirkland,NurseConsultantinDiabetesatStaffordshireandStoke-on-TrentNHS
• DrMattCapehorne,clinicaldirectoroftheUK’sNationalObesityForumandTamFry,ChildGrowthFoundation
• RobertJ.Snyder,DPM,MSc,CWS,MedicalDirector,Systagenix,Chairman,MedicalAdvisoryBoard,ProfessorandDirectorofClinicalResearch,BarryUniversitySPM
• DrAmakaCOffiahBSc,MBBS,MRCP,FRCR,PhD,HEFCEClinicalSeniorLecturer,AcademicUnitofChildHealth
• DirectorsofFinance
• FoundationTrustNetwork
• HeadsofNHSTrustDevelopmentAuthority
• HospitalDirectors
• NHSTrustBoardChairs
• ProcurementDirectors
• Purchasing/ProcurementManagers
• TrustChiefExecutives
• TrustFinanceDirectors
• WoundCareManagers
• GPS&WardDoctors
• HeadsofCSSD
• HeadsofICU/CCU
• HeadsofInfectionControl
• HeadsofIT
• HeadsOfNursing
• HeadsOfOperatingRooms
• HeadsofOR
• HeadPharmacists
• HeadofRadiology
• HospitalAdministrators
• HospitalManagement
• LabManagers
• MaterialsManagers
• PatientSafetyOfficers
• Physicians/Clinicians
• TissueViability
• WoundCareSpecialists
KEy ADvERtIsERs• Abbot• AdvancedSterilizationProducts• B.Braun• BDDiagnostics• Fresenius&Hospira• GE• Hill-Rom• Luminex• MölnlyckeHealthCare• Philips• RocheMolecularSystems
Digital edition
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Anadditional7,500copiesofPractical Patient Care UKbesentbyemailtotheseniordecision-makersourresearchhasconfirmedareresponsibleforbuying,specifyingandrecommendingtheproductsandservicesrequiredtosuccessfullyusetheirhospitalorclinic’spatientcarepolicies.
High impactYouradvertisementwillbeplacedinfrontofanaudiencewithaqualifiedinterestinpatientcarestrategy,stimulatinganevenhigherlevelofresponse.Withinasix-monthcampaign,eachdigitaleditionwillberesentonceamonth.
Moreover,thevalueofyourinsertionisincreasedfurtherwhenyouconsidertheviralmarketingopportunitiesattachedtothedigitaledition.Weestimatethedigitalcirculationwilltrebleto22,500asaresultoftheoriginalrecipientforwardingPractical Patient Care UKtotheirpeersandteams.
Thedigitaleditionalsoprovideslivehyperlinkstoachosenlandingpageoremailaddresstoencourageinstantaccessorordering.Inaddition,youradvertisementoreditorialcanbeenhancedwithsound,animationorvideotocreateagreaterimpactandresponse.Theutilisationofsuchrichmediacancomplementandstrengthenacurrentleadacquisitioncampaign.
Search engine friendlyPractical Patient Care UKisindexedbyalloftheleadingsearchengines,providingyetanotherwaytodrawreaderstoyourad.Readerslookingforspecificinformationwillbeabletoarriveatyourpagewithinthedigitalmagazineaseasilyastheywouldarriveatyourwebsite.
ONLINE ADVERTISING DIGITAL EDITION
Advert sizes
•Banner(468x60pixels)
•MiniTower(120x300pixels)
•Spotlight(120x60pixels)
Production detailsAlladsmustbesuppliedineitherJPEG,GIF,animatedGIF,HTMLorSWFfileformats.
Advertising Package
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ADVERTISING RATES
Double-pagespread.......................................£9,800
Fullpage........................................................£4,900
Halfpage........................................................£2,450
Halfpageisland..............................................£2,600
COVER POSITIONS
Insidefront.....................................................£6,100
Outsideback..................................................£6,200
OppositeContentspage.................................£5,450
•Aneffectivecampaignthatcombines
•thebestofprintanddigitalmarketingoptions.
•Highlytargetedandauditedcirculation
•Supplierlisting
Astrictlylimitednumberofstrategicallyplacedadvertisingpositionshavebeenmadeavailableandthecostsaredetailedhere: