Summer Internship Project

Presented By:Presented By:

Syed Umair AliSyed Umair Ali

PGP-II (PGDM)PGP-II (PGDM)

Faculty Guide:

Mr. Amalan Bhattacharya

Project Guide:

Mr. Anshul Dadhich

Project Title:

Title: Managing various Patrika Events in Bhopal and promotion of Patrika Events BTL services

Objective: To study the satisfaction level of participants in PIE Summer School 2010

Introduction of Rajasthan Patrika Pvt. Ltd. Established in the year 1956

Founded by Late Shri Karpoor Chandra Kulish Team of over 3,500 employees Independent newspaper Free from political affiliations Devoted to the problems of the people of Rajasthan Headquarter is at Jaipur Rajasthan Patrika is the 5th largest Hindi newspaper

in India with 22 print centres, 50 editions and availability in 50 Countries.

It is among top 5 most credible newspaper in India according to a BBC-RUETER study.

It was in 5 Community newspapers in Asia considered by AMIC, UNESCO.

Patrika Group Companies Daily News another daily newspaper from the group. It is targeted towards youth, designed with content, presentations and concepts to catch the ‘fancy new segment’.

News Today an evening daily catering to the growing demand of quality evening update, it has been declared the No.1 evening newspaper in Rajasthan by IRS

Patrika has spread its wings to

1. Events, 2. FM radio (95 fm Tadka) 3. Yellow Pages, 4. Education, 5. Outdoors advertising, (Planet Outdoor) 6. Mobile value added services, (56969 services) 7. Publications, 8. Cable network etc.

• Organizes local, national and International events for masses and the classes.

• Has organized over 750 national and international events.

• Receives more than 18 lac footfalls per event- Featured 4 times in Limca book of Records.

About Patrika Events

• Largest setup and the most visited events of the state

• Variety of events range from Diwali Carnival to Mega

Trade Fair to exclusive events like Property and Home

Fair

• Our events are spread across the cities of Alwar, Jodhpur,

Jaipur, Ajmer, Udaipur, Bikaner, Banswara, Indore etc.

• Widely accepted and appreciated across Rajasthan,

India and even in Dubai.

USP

Patrika Events : Categorization

Rural Fair

Urban Fair

Thematic Fair

International Event

Corporate

Event

Corporate Events

BrandProduct

Corporate

Launches

Promotional and Awareness ActivitiesRoad shows

Data collection and survey activities

Canter activities

Mall/Store/Site Promotional Activity

Festival promotional activity

Dealer / Trade / Retailers Meets

Merchandising & In shop promotions

Brand Extension Services

Annual Celebrations

Seminars; Conferences & Meetings

Outbound / Inbound Educational & Corporate Tours

PR activities, Customised Tailor made Events

Patrika In Education (PIE)

Educational wing of Rajasthan Patrika Established in 2000 Provides young people, students, women and

professionals with a platform to hone their vocational, personal, managerial and other soft skills

To enable the young generation to cope up meaningfully with the fast changing world and prepares them to face the challenges of tomorrow

Summer School 2010, Bhopal

Offered 84* short-term courses Venues

St. Paul’s Sr. Secondary School St. Cliff School

Total number of participants – 2200* Growth – 10% from previous year*

Executive Summary

Offered 84* short-term courses Venues

St. Paul’s Sr. Secondary School St. Cliff School

Total number of participants – 2200* Growth – 10% from previous year*

Research Methodology Qualitative & Quantitative Research Primary data Collection

Questionnaire Population: 2200 Participants Sample Size: 200* Confidence level: 95%* Margin of error: 7%* Response distribution: 50%* Random Sampling Secondary Data Collection

Websites Newspaper Pamphlets

Findings Overall 43.8 % of participants are strongly satisfied and

39.1% of participants are satisfied 61% of participants are strongly satisfied with

professionalism of the faculties 60.5% of participants are strongly satisfied with way of

teaching of faculties Only 1.7% of participants are strongly dissatisfied and

3.1% of participants are dissatisfied 89% of participants came to know about PIE Summer

School 2009 through newspaper 96% of participants are interested to do a course(s) in

PIE Summer School next year

Bibliography

www.pie.patrika.com www.rajasthanpatrika.com Newspaper - Rajasthan Patrika Reports - PIE Summer School Pamphlets - PIE Summer School 2010

Contd.

As comparison between male participants and female participants following results are interpreted: Female participants, who are strongly satisfied,

are 8.4% more than male participants Male participants, who are satisfied, are 3.8%

more than female participants Male participants, who are dissatisfied, are 3.3%

more than female participants

Recommendations PIE should issue the identity cards to the

participants PIE should increase the days of 31 courses

which were of 6 days to 12 days PIE should provide registers of better quality PIE should provide drinking water campers in

every class PIE should organize its Grand Finale function

at Town Hall

Continue PIE should create more awareness through outdoor media,

specially in Bhopal. In Bhopal there is not much branding of PIE was done. There are not much awareness in Bhopal as there no hoardings

in Bhopal are placed before the PIE, and only after the Summer School had begun, PIE hoardings are seen on the roads.

PIE should be targeting educational sector more instead of corporate.

PIE should do branding to target females specially in old Bhopal and colonies for self defence classes.

PIE should start classes for Females who are unemployed and trained them in crash course of three days before Summer School.

Special Events

Live Shows; Concerts & Fashion Shows

Laser Shows, Beam Shows

Entertainment Extravaganzas

Awards Functions

High Profile Parties

Theme Parties

Sports Events

Tata Sky ZANDU

Castrol

Gyan ViharLinc Pen

Customized eventsFor other companies

Zandu Rajasthan Patrika Swasthya Yatra Gujrat - 2008

100 Day Road Show and Swasthya Camp Activity in Entire Gujrat for Zandu

Team with Bamboo Long Manduring Road Show Activity

A 60 days Aggrandizement of the Hair oil.

A Marico product“Tel Badlo Kismat Badlo”

Van

Celebrity show

Dandiya show

Dandiya show

Other Events

Thematic Fair

International Dubai Fair

Wedding fair

Health fair

International educational & career fair

Home and Property Expo

Book Fair

Diwali Carnival, Holi Carnival

Food Festival

International fair - DUBAI

The Indian Festival 2007 is an event

designed by Rajasthan Patrika for the

mutual benefits of exhibitors and

visitors both in order to maximize

business opportunity in UAE region.

Themes: real estate, gems & jewellery,

handicrafts, education, tourism, health care

and lifestyle

International fair - DUBAI

International Education & Career Fair

Recorded in Limca Book

of

Records for two times

Thank You