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L I B R A R Y S E R V I C E S
L I B R A R Y S E R V I C E S
www.library.qut.edu.au
D I V I S I O N O F T E C H N O L O G Y , I N F O R M A T I O N A N D L E A R N I N G S U P P O R TD I V I S I O N O F T E C H N O L O G Y , I N F O R M A T I O N A N D L E A R N I N G S U P P O R T
Patron Driven Acquisition of Online Video
ALIA Information Online 2013
Colleen Cleary (Library Resource Services Manager)Anne Loria (Resource Team Leader)
CRICOS No. 00213J
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L I B R A R Y S E R V I C E S
Objectives• Outline the Kanopy PDA purchase model and trial methodology
• Make some initial comparisons of the trial against library experience with ebook PDA
• Contrast the effectiveness of online video PDA against the librarian driven selection process, focusing on library acceptance
• Discuss the workflows and whether they help/hinder the acquisition and access process
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L I B R A R Y S E R V I C E S
Why PDA?
• eBook PDA proven cost-effective model
• Higher levels of ongoing use than librarian selected
• Evidence of use to justify annual commitment of funds
• Kanopy’s willingness to trial alternative models
References:Price & McDonald, 2009, p.13Schroeder, 2012, pp.13-14Way & Garrison, 2011, pp.150-151
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L I B R A R Y S E R V I C E S
EBL PDA Comparison
EBL PDA• eBooks• No upfront platform fee• Very large number of titles• Free browse, pay for STLs• Auto-purchase = outright
purchase
Kanopy PDA• Online streamed video• Upfront platform fee• 800+ titles• 4 free views• Auto-purchase = annual
licence (discounted price, regardless of advertised platform fee)
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L I B R A R Y S E R V I C E S
PDA Trial
• 800+ online videos matching QUT’s criteria available on the QUT video portal until July 2013 or until QUT’s budget is exhausted
• Following the 1 year licence videos can be renewed at standard licence rates or not renewed.
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L I B R A R Y S E R V I C E S
Content
• PDA Content divided into a number of packages
– Architecture– Literature– Ballet and Opera– Teacher Education– Psychology– Instructional Film Studies– Cinema Movies and Docos– Special package of miscellaneous videos
for QUT
• Word clouds used to analyse words for subjects and titles
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L I B R A R Y S E R V I C E S
Content - Subject Heading Word Cloud
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L I B R A R Y S E R V I C E S
Content – Title Word Cloud
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L I B R A R Y S E R V I C E S
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L I B R A R Y S E R V I C E S
Workflow for EBL PDA
• Large numbers of brief records loaded into catalogue
• Invoiced for Short Term Loans (STL)
• Full MaRC records on 1st STL
• 4th STL triggers invoice for outright purchase
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L I B R A R Y S E R V I C E S
Workflow for Kanopy PDA
• Full MaRC records loaded to and updated in catalogue
– Libraries Australia IDs
– MARCOM
• Auto-purchase on 5th view, triggers licence invoice
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L I B R A R Y S E R V I C E S
Library Acceptance
• Survey of QUT Liaison Librarians was undertaken in late 2012/early 2013
• Question on purchase models
• Results:– General support for the PDA model across
all Faculties
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L I B R A R Y S E R V I C E S
Library Acceptance
• Results:– Preference for PDA and/or outright
purchase over subscription models
– One instance of opposition to PDA for both ebooks and online video
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L I B R A R Y S E R V I C E S
Library Acceptance
• Issues include:– Content needs to be relevant and good
quality– Cost– Lack of relevant content in some subject
areas e.g. business – Prefer all models not just one option– Prefer off-air recordings rather than
commercial content– Might be used for entertainment
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L I B R A R Y S E R V I C E S
Promotion
• Resource Discovery• Library web advert• Library News article• Liaison Librarian role
• Kanopy marketing ideas: – Shelf wobblers– Student Guild advert – Flyers– Student competitions
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L I B R A R Y S E R V I C E S
Usage
PDA Views Non PDA Views0
100
200
300
400
500
600
186
560
Total PDA and Non PDA Views 10 September 2012 - 8 February 2013
Total PDA and Non PDA Views
Average PDAviews = 0.33
Average nonPDA = 10.6
0 1 2 3 4 5 6 8 10 15 17 26 28 61 118 2480
50
100
150
200
250
300
350
400
450
500
457
64
27
4 3 3 2 118 15 8 2 1 1 1 1 1 1 1 1 1 1
PDA and Non PDA Views10 September 2012 - 8 February 2013
PDA ViewsNon PDA Views
Collection 1 Collection 2 Collection 3 Collection 4 Collection 5 Collection 6 Collection 7 Collection 8 Collection 9 Collection 100
1,000
2,000
3,000
4,000
5,000
6,000
Online Video Views 2010 - 2012
201020112012
Average views per title 2012 = 1.31
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L I B R A R Y S E R V I C E S
Conclusion
• Attractive option given online video cost• Promote student discovery and usage• Influence library acceptance• Academic support still critical
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L I B R A R Y S E R V I C E S
Conclusion
• Early stages of trial
• If the PDA trial is successful and offered ongoing, other titles can be selected via this method.
• Future analyses :
– patron engagement
– patron and librarian selections
Reference ListPrice, J., & McDonald, J. (2009, November). Beguiled by bananas: A retrospective study of usage & breadth of patron vs. librarian-acquired ebook collections. Presentation given at Charleston
Conference, November 5, 2009. Retrieved from http://www.slideshare.net/john_mcdonald/charleston2009-ebookjspjdm Schroeder, R. (2012). When patrons call the shots: patron-driven acquisition at Brigham Young University. Collection Building, 31 (1), 11-14. doi: 10.1108/01604951211199128 Way, D., & Garrison, J. (2011). Financial implications of demand-driven acquisitions: A case study of the value of short-term loans. In D.A. Swords (Ed.), Patron-Driven acquisitions : History and best
practices. [EBL Version.] Retrieved from http://QUT.eblib.com.au/patron/FullRecord.aspx?p=799409
