Paul BreedlovePaul BreedlovePaul BreedlovePaul Breedlove

DLP Cinema Business Development ManagerDLP Cinema Business Development ManagerTexas InstrumentsTexas Instruments

Digital ImagingDigital ImagingPlano, TexasPlano, Texas

NIST Digital Cinema ConferenceNIST Digital Cinema Conference

January 11 - January 12, 2001January 11 - January 12, 2001

DLP Cinema Business Development ManagerDLP Cinema Business Development ManagerTexas InstrumentsTexas Instruments

Digital ImagingDigital ImagingPlano, TexasPlano, Texas

NIST Digital Cinema ConferenceNIST Digital Cinema Conference

January 11 - January 12, 2001January 11 - January 12, 2001

DLP Cinema™ Field Demonstration Project: DLP Cinema™ Field Demonstration Project:

Relationship to Digital CinemaRelationship to Digital CinemaQuality and MeasurementsQuality and Measurements

Digital Cinema ProjectorDigital Cinema ProjectorProjection Applications and General RequirementsProjection Applications and General Requirements

Darkened theaterDarkened theaterViewingViewingEnvironmentEnvironment

Well-lit large roomWell-lit large room

Source Source Feature films, trailersFeature films, trailers Video & graphicsVideo & graphics

BrightnessBrightness >10,000 lumens>10,000 lumens Varies with productVaries with productContrast ratioContrast ratio ~450:1 Sequential~450:1 Sequential>1000:1 Sequential>1000:1 Sequential

Color Color TVTVWide color gamutWide color gamutsimilar to film, similar to film, more than TVmore than TV

Frame rateFrame rate Variable frame rates,Variable frame rates,for video & graphicsfor video & graphics

24 frames per second24 frames per second like filmlike film

Digital CinemaDigital CinemaProjectorProjector

Large-venueLarge-venueProjectorsProjectors

““Look” Look” Film lookFilm look TV lookTV look

1 0 0 0 1 0 1 0 1 1

1 0 1 0 1101011

DLP Cinema™ Field DemonstrationsDLP Cinema™ Field DemonstrationsEnd-to-End in ScopeEnd-to-End in Scope

DLP Cinema™ Field DemonstrationsDLP Cinema™ Field DemonstrationsEnd-to-End in ScopeEnd-to-End in Scope

Technicolor

QuVisServer

QuVis Wavelets

Texas Instruments

16 Exhibitors

5Studios

DLP CinemaDLP CinemaTMTM Projector Locations Projector LocationsNovember 2000November 2000

DLP CinemaDLP CinemaTMTM Projector Locations Projector LocationsNovember 2000November 2000

TokyoTokyoSeoulSeoul

North America (17)BostonChicagoClevelandDallasHollywoodKansas CityLos Angeles (2)Mexico CityNew York (2)OrlandoPhoenixSan DiegoSan FranciscoTorontoVancouver

North America (17)BostonChicagoClevelandDallasHollywoodKansas CityLos Angeles (2)Mexico CityNew York (2)OrlandoPhoenixSan DiegoSan FranciscoTorontoVancouver

Europe (11)BarcelonaBerlinBrusselsCologneDusseldorfLondon (3)MadridManchesterParis

Europe (11)BarcelonaBerlinBrusselsCologneDusseldorfLondon (3)MadridManchesterParis

Japan-Asia (3)SeoulTokyo (2)

Japan-Asia (3)SeoulTokyo (2)

BostonBoston

New York (2)New York (2)

TorontoToronto

ClevelandCleveland

OrlandoOrlando

DallasDallas

ChicagoChicago

Kansas CityKansas CityPhoenixPhoenix

VancouverVancouver

San FranciscoSan Francisco

Los AngelesLos Angeles

HollywoodHollywood

San DiegoSan Diego

Mexico CityMexico City

MadridMadrid

ParisParis

BrusselsBrussels

London (3)London (3)

ManchesterManchester

DusseldorfDusseldorf

CologneCologne

BerlinBerlin

BarcelonaBarcelona

16 exhibition companies 8 North America 6 Europe 2 Japan-Asia

16 exhibition companies 8 North America 6 Europe 2 Japan-Asia

31 screens worldwide 31 screens worldwide

DLP CinemaDLP CinemaTMTM Field Demonstrations Field Demonstrations Studio ResultsStudio Results

14 Digital Movies from 5 Studios14 Digital Movies from 5 Studios DateDate InternationalInternational Star Wars: Episode I Star Wars: Episode I Fox/LucasFilm Fox/LucasFilm June 1999June 1999 Tarzan Tarzan DisneyDisney July 1999July 1999 Toy Story 2Toy Story 2 DisneyDisney November 1999November 1999 YY Bicentennial Man Bicentennial Man DisneyDisney December 1999December 1999 Mission to Mars Mission to Mars DisneyDisney March 2000March 2000 YY Dinosaur Dinosaur DisneyDisney May 2000May 2000 YY Fantasia 2000 Fantasia 2000 DisneyDisney June 2000June 2000 YY Titan AE Titan AE FoxFox June 2000June 2000 The Perfect Storm The Perfect Storm Warner Bros’Warner Bros’ July 2000July 2000 YY Space Cowboys Space Cowboys Warner Bros’Warner Bros’ August 2000August 2000 YY The Crimson RiverThe Crimson River Gaumont (France)Gaumont (France) September 2000September 2000 Y Y BounceBounce MiramaxMiramax November 2000November 2000 102 Dalmations102 Dalmations DisneyDisney November 2000November 2000 YY Emperor’s New GrooveEmperor’s New Groove DisneyDisney December 2000December 2000 YY

DLP Cinema™ Field DLP Cinema™ Field DemonstrationDemonstration

Exhibitor ResultsExhibitor Results

Attendance thru 10/31/2000: >1,100,000 people

Performance Metrics Total shows / Hours 11,800 /

34,000 Total Projector Installed Time: 1032 weeks Total Usage: 431 weeks

DLP Cinema™ Field DLP Cinema™ Field DemonstrationDemonstration

Technical Results - System ReliabilityTechnical Results - System Reliability

N. America Europe Japan-Asia Total

Shows 8200 2600 1000 11,800

Shows Lost 53 45 11 109

% Lost 0.6% 1.7% 1.1% 0.9%

N. America Europe Japan-Asia Total

Shows 8200 2600 1000 11,800

Shows Lost 53 45 11 109

% Lost 0.6% 1.7% 1.1% 0.9%

Film projector reliability: 0.25% shows lost Digital demonstration lost show causes

System failure other than projectorMovie delivered lateOperation error

No lost shows due to DLP Cinema projector

DLP CinemaDLP CinemaTMTM Prototype PrototypeProjector Set-up in Each LocationProjector Set-up in Each Location

ResolutionResolution 1280 1280 1024 pixels (1.25:1) 1024 pixels (1.25:1) Film formatsFilm formats 1.85:1 & 2.39:1 (anamorphic 1.85:1 & 2.39:1 (anamorphic

lenses)lenses) Display frame rateDisplay frame rate 24 fps (like film)24 fps (like film) LuminanceLuminance 12 ftL (=16ftL open gate film 12 ftL (=16ftL open gate film

proj.)proj.) BrightnessBrightness up to 10,000+ lumens (6KW up to 10,000+ lumens (6KW

lamp)lamp) Screen sizeScreen size > 60 ft. depending on screen > 60 ft. depending on screen

gaingain Contrast ratioContrast ratio >1000:1 full-on/full-off>1000:1 full-on/full-off Effective bit depthEffective bit depth 14 bits/component - linear14 bits/component - linear

Color temperatureColor temperature 65006500oo Kelvin Kelvin Color gamutColor gamut Equivalent to film, > HDTVEquivalent to film, > HDTV

Digital fidelityDigital fidelity Same colors on every screenSame colors on every screen

Colors determined by the precise division of time.Colors determined by the precise division of time.

No lag or motion smearing as in LCD light valves.No lag or motion smearing as in LCD light valves.

Digital stabilityDigital stability No change in colors with time.No change in colors with time. No change in contrast ratio with time.No change in contrast ratio with time. No image damage due to use. No image damage due to use. Quick setup and low maintenance.Quick setup and low maintenance.

Projection booth compatibilityProjection booth compatibility Inline light path (like film projector).Inline light path (like film projector). CompactCompact

DLP Cinema™ Technology DLP Cinema™ Technology Important Image Quality AttributesImportant Image Quality Attributes

DLP CinemaDLP CinemaTMTM Prototype Projector Prototype ProjectorColor Gamut ComparisonColor Gamut Comparison

DLP CinemaDLP CinemaTMTM Prototype Projector Prototype ProjectorColor Gamut ComparisonColor Gamut Comparison

Rec. 709 (HDTV)Rec. 709 (HDTV)

DLP CinemaDLP CinemaTMTM Projector Projector

DLPDLPTMTM Projector Projector

Film (END = 2.5)Film (END = 2.5)

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

0 0.2 0.4 0.6 0.8xxxx

yyyy

Spectrum Locus CurveSpectrum Locus Curve

FilmFilm

Green

Red

Blue

0

0.5

1

1.5

2

1 3 5 7 9 11 13 15 17 19 21 23

DLP CinemaDLP CinemaTMTM Prototype Projector Prototype ProjectorColor Stability in L*A*B* (LAB) Color SpaceColor Stability in L*A*B* (LAB) Color SpaceDLP CinemaDLP CinemaTMTM Prototype Projector Prototype Projector

Color Stability in L*A*B* (LAB) Color SpaceColor Stability in L*A*B* (LAB) Color Space

Modified MacBethModified MacBethcolor chartcolor chart(24 colors)(24 colors)

Modified MacBethModified MacBethcolor chartcolor chart(24 colors)(24 colors)

Shades of gray (6)Shades of gray (6)Shades of gray (6)Shades of gray (6)

Real-world colors (12)Real-world colors (12)Real-world colors (12)Real-world colors (12)

Colors on gamut of projector (6)Colors on gamut of projector (6)Colors on gamut of projector (6)Colors on gamut of projector (6)

EELabLab(or jnd)(or jnd) = daily meas. - the average over 20 days = daily meas. - the average over 20 days

(measured in an operating theater environment)(measured in an operating theater environment)

EELabLab(or jnd)(or jnd) = daily meas. - the average over 20 days = daily meas. - the average over 20 days

(measured in an operating theater environment)(measured in an operating theater environment)

Color NumberColor NumberColor NumberColor Number

1 9753 11 15 17 19 21 2313

EE

LA

BL

AB R

ang

e R

ang

e E

EL

AB

LA

B R

ang

e R

ang

e

2

1.5

1

0.5

0

Conclusion: Conclusion: EELabLab < 2 < 2Conclusion: Conclusion: EELabLab < 2 < 2

DLP CinemaDLP CinemaTMTM Prototype Projector Prototype ProjectorContrast & Contrast StabilityContrast & Contrast Stability

DLP CinemaDLP CinemaTMTM Prototype Projector Prototype ProjectorContrast & Contrast StabilityContrast & Contrast Stability

Measured in an operatingMeasured in an operatingtheater environment duringtheater environment during

daily digital exhibitions.daily digital exhibitions.

Measured in an operatingMeasured in an operatingtheater environment duringtheater environment during

daily digital exhibitions.daily digital exhibitions.

DayDayDayDay

Co

ntr

ast

Rat

ioC

on

tras

t R

atio

Co

ntr

ast

Rat

ioC

on

tras

t R

atio

Day 1 = 06/18/99Day 1 = 06/18/99Day 1 = 06/18/99Day 1 = 06/18/99

0

200

400

600

800

1000

1200

1 3 5 7 9 11 13 15 17 19 21 23 25 27

SMPTE DC28 - System Block DiagramSMPTE DC28 - System Block DiagramComments on StandardsComments on Standards

Dual SMPTE 292Local Link Encryption

Playback System

Embed In SMPTE 292Data Stream(SMPTE 291)

3-DES, Rijndael

DCTAdapt. Block SizeMPEG 2 Variants

RecursiveOthers

WaveletJPEG 2000

QuVis X X

Digital CinemaDist. Master 2.5D

1.85:1-1894 x 10242.39:1-2447 x 1024

Subtitles & Captions Per

EIA-708-B

X X

DLP CinemaDLP CinemaTMTM Next Generation Projector Next Generation ProjectorInput/Output InterfacesInput/Output Interfaces

DLP Cinema Projector

Formatter

DMD

DMD

DMD

ResizerColor

Management

Subtitle / Caption Insertion

FingerprintInsertion

Dual 292M

Stream Parser

GPI8 Out

System Control

100BaseT

2 Serial Ports

GPI 8 In

DFP Frame Store

FutureFibre ch

Key Memory

RTC

Input Cinema Data Processing Formatter

Local Link

Decrypt

Q&AQ&A

Paul BreedlovePaul Breedlovep-p-breedlovebreedlove@ti.com@ti.comwww.dlpcinema.com