Date post: | 10-Mar-2016 |
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“What challenges currently face the
church in the area of effective Communication
– Solutions to Consider?”
The view from the USCCB and
national perspective.
• Leading through a vision of mission.
• Creating content and message that impact people.
• Engaging people.
• Knowing what we want to achieve? • Our role as leaders is changing ? • Tendency to focus on outputs rather
than outcomes.• Our own understanding of technology • Social media tools are just that – tools
to do something.• Be disciplined and focused on long
term.
• Messages and content need to connect people’s lives with Jesus Christ and the Church. Why Be Catholic?
• Clear sense of what we want to say to people about Jesus and Church.
• Messages tend to become unnecessarily complicated.
• Competition for people’s attention requires unified, clear, and simple communications.
• Changing roles and responsibilities driven by technology and learning models .
• Role change from gate-keeping to facilitating/mentoring.
• Respectful dialogue - Two way: interactive and participative.
• Competition for time and attention.
• Vision drives action – this is all about bringing people into a relationship with Jesus Christ!
• Communicating as essential element in building community of believers.
• Get the right people involved.• Training-formation.• Create a culture that includes assessment of
outcomes.• Focus on need to develop right content
expressed with right messages.• Be willing to take a risk – a measured risk.
• Identify what it is that you want to share with people – content?
• Create messages that engage and impact people.
• We are not just creating content and messages for ourselves - I am not the audience!
• Focus on desired outcomes, not just outputs.• Value of “branding” as tool for evangelization.• Create strategies and communication vehicles
to get messages to right people at the right time.
• Create strategies to move people from passive “receivers” to active “participants.”
• Using social media – know what you want to achieve (desired outcome) and understand how social media works best.
• Respectful dialogue.• Transparency.• People are choosing methods and formats
that they are most comfortable.• A unified approach for parish as a whole.
1. Build a culture and organizational structure for effective communication within the parish.
2. Develop relationships and work collaboratively with key stakeholders, ministries and the community.
3. Create a unified strategy for Catholic Communications in the parish both internally and externally.
4. Create clear and consistent messages