PAUL 07870503162 LINS 07811109060 paulandlins@gmail.com

Client: HondaTitle: Welcome Pack 2 Media: DM

They asked us to

Produce a follow up to the successful Welcome Pack 1, which introduced new Honda owners to the brand’s The Power of Dreams philosophy. This time round however, Honda wanted to educate their customers about their longstanding commitment to reducing waste, harmful emissions and finding alternatives to fossil fuel-burning engines.

We came up with

A mailing constructed from recycled card that contains a bespoke key ring made from recycled metal. Honda is a company that’s full of surprises and this theme is evident throughout the pack. The art direction and design make use of a series of ‘hides’ that ‘reveal’ interesting facts or stories extolling Honda’s eco-credentials. This won a DMA Gold for Art Direction.

Client: Norwich Union DirectTitle: Pitch Media: DM and inserts

They asked us to

Take Abbott Mead Vickers’ above the line campaign and develop sympathetic below the line materials for Norwich Union’s various insurance products. In order to win the pitch.

We came up with

A selection of DM packs and inserts that evolved the We Can’t/ We Can campaign to make it relevant for below the line channels. As a result of the work we did, we were added to Norwich Union’s agency roster.

Generic DM

Targeted DM

Tactical DM

Insert

Client: HondaTitle: E-Prospect Relationship MarketingMedia: Online

They asked us to

Take an off line DM pack to prospective Honda drivers and bring it to life online. The usually boring Data Capture section needed to fit in with, and augment the creative for maximum response.

We came up with

A world were driving could be fun again. At honda.co.uk/lovedriving each car is given an area that reflects its individual personality and highlights its best bits. While the Data guys were happy that lots of people filled in their details, (13.6% response to email) we also picked up a Y Design gong in Best New Business for this job.

Client: Game and Wildlife Conservation TrustTitle: Subscriptions Media: DM and Insert

They asked us to

Increase the membership of the Game and Wildlife Conservation Trust charity by sending out targeted mailings. Also boost people’s awareness of the GWCT’s contribution to the conservation of the British Countryside.

We came up with

A mailing highlighting the delicate balance that exists in the countryside, and the role countryside residents along with the GWCT play in maintaining it. The insert deals specifically with the GWCT campaign to halt rapidly declining songbird numbers.

Client: HondaTitle: Accord Fleet MailingMedia: DM

They asked us to

Create a piece of DM telling fleet managers how Honda would have an Accord demonstrator delivered to their business or home for them to test drive over a 48 hour period. While their current car would be taken away by Honda and returned two days later, washed and vacuumed.

We came up with

A mailing that came in a ‘milk crate’ box and contained a ‘milk bottle’ leaflet. It clearly explained the Accord delivery offer, had considerable standout on fleet managers’ very cluttered desks and got 7.13% conversion to test drive. It also won us a DMA Gold in the Automotive category. Which was nice.

Client: Diageo USATitle: Whisky Education Programme Media: DM, CD-ROM

They asked us to

Put together and educational tool for people who are in the business of selling whisky. The aim is to make these people aware of the various whisky types and brands, as well as the differences between each.

We came up with

The Whisky Network (TWN), a neatly packaged, interactive CD-ROM filmed in the style of a talk show or current affairs television programme. Hosts Spike and Marcy (their actual names) take viewers through Whisky History, Whisky Production and Whisky Tradition with the help of special guests like, Larry Schwartz, US Head of Spirits for Diageo. Viewers can then take the online test to see if they have progressed to the next level.

Client: TiffinnbitesTitle: Re-branding and Re-launch Media: Integrated

They asked us to

Do pretty much everything. We had to help re-brand an existing chain of Indian casual dining restaurants and takeaways to be edgy, upmarket and more appealing to savvy City types.

We came up with

A new look and feel for the brand that retained its authentic Indian heritage but updated it with elements of contemporary, urban design. We developed a tone of voice that is easy going and humorous without being naff. The re-launch campaign consisted of restaurant interior design, ambient, tube posters, sales promotion, direct mail and a smattering of online.

Restaurant design and collateral

PA desk drop Ambient

TIFFINBITES RESTAURANT AND BAR NOW OPEN

RETRO BOLLYWOOD FILMS - COCKTAILS - MUSIC

Gresham Street

MilkStreet

RussiaRow

Cheapside

Cannon StreetVict

oria

Stre

et

Thre

adne

edle

Str

eet

TIFFINBITES

MANSION HOUSE

CANNON STREET

BANKST. PAUL’S

LET’S DO (A LIGHT) LUNCH

REAL INDIAN FOOD IS GOOD FOR YOU – LESS THAN 10% FAT

LUNCH - DINNER - TAKEAWAY

23 Russia Row (Off Gresham St) Cheapside EC2V 7PG020 7600 4899

TF2664 TUBE POSTERS NEW:LIGHT LUNCH 8/6/07 10:24 Page 1

Delivery vans Tube campaign

Client: HondaTitle: Civic HybridMedia: DM

They asked us to

Communicate the benefits of owning Honda’s Civic Hybrid to prospective buyers. Honda was the first UK manufacturer to have a Hybrid model in its range but somehow forgot to tell anyone.

We came up with

A once piece mailing that explained how ‘normal’ the Civic Hybrid is to drive compared to its competitors. The piece is made from 100% biodegradable pulp and printed using vegetable ink. Recipients are encouraged to tear it up and sprinkle it in their gardens once they’ve finished reading it. Not the app. form of course.

Client: Camelot Title: National Lottery Subscriptions Long CopyMedia: Press

They asked us to

Produce two long copy advertisements outlining the benefits of The National Lottery Subscriptions offering. Selected publications, The Times and Women’s Weekly reflected the two very different target audiences we needed to communicate to.

We came up with

Two different executions of the same message. The piece for The Times is quite brainy and tongue-in-cheek, while the ad for Women’s Weekly appeals more to the reader’s… sniff… emotions.

Client: HondaTitle: Problems Lead Generation Media: Inserts and Online

They asked us to

Create an insert, online banners and a landing page to support Wieden + Kennedy’s above the line campaign. “When problems are a joy”, told various stories about Honda’s ongoing commitment to reducing harmful emissions and generally trying to be greener and friendlier.

We came up with

“The Honda Compendium of Confounding Conundrums” an eye-catching leaflet featuring Russell Cobb’s idiosyncratic illustrations. We built on W+K’s stories and added new ones to give consumers an insight into Honda’s environmental philosophy and how they use imaginative engineering to solve problems. The online work did the same job, except it whizzed and pinged.

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diagnosed positive, If you’ve been

Client: NAMTitle: Launch of the online Living With HIV bookletMedia: Press, ambient

They asked us to

Create awareness around the online launch of the Living With HIV booklet amongst gay men. The original booklet was first published in the eighties and has long been regarded as the definitive guide to living with HIV. It educates those living with the virus so that they can live a fuller, longer life.

We came up with

The idea of asking various artists, designers and illustrators to interpret our Learn and Live campaign line into a positive message about how the right knowledge can help people living with HIV live longer and be happier. The work ended up as press ads in gay titles and as an ambient street art event in Soho on World Aids Day. The last we time we saw it, the finished canvas was hanging in the VIP lounge in the Heaven nightclub.

Client: NAMTitle: Launch of the online Living With HIV bookletMedia: Press, ambient

They asked us to

Create awareness around the online launch of the Living With HIV booklet amongst gay men. The original booklet was first published in the eighties and has long been regarded as the definitive guide to living with HIV. It educates those living with the virus so that they can live a fuller, longer life.

We came up with

The idea of asking various artists, designers and illustrators to interpret our Learn and Live campaign line into a positive message about how the right knowledge can help people living with HIV live longer and be happier. The work ended up as press ads in gay titles and as an ambient street art event in Soho on World Aids Day. The last we time we saw it, the finished canvas was hanging in the VIP lounge in the Heaven nightclub.

Ambient

Banners

Client: HondaTitle: Economical Car Lead GenerationMedia: Press Insert

They asked us to

Generate prospective customer leads by showcasing Honda’s range of hybrids and recession-friendly cars in a press insert. This went into various automotive and consumer titles as well as national press.

We came up with

A range piece that drew attention to all the good ideas in every Honda. Ideas that could end up saving you money in the long run. The insert positioned Hondas, with their low running costs and clever technology, as the smart choice of car during times of recession. So far there have been 44,259 responses from 2.5 million inserts at £4.54 Cost Per Response. Honda have also sold 138 new cars as a result of this work.