Presented by Paul Niederer C.E.O. ASSOB

#paulniederer /paulniedererpaul@assob.com.au +61 411 968 362

The Global Status !of Crowdfunding

ASSOB the only Equity Platform mentioned in the World Bank Report - October 2013

Crowdfunding is people-powered

finance

Crowdfunding is

an Internet-enabled way for businesses or other organisations to raise money – typically from about US$1,000 to US$1 million – in the form of either

donations or investments from multiple individuals.

Crowdfunding is already a large business

!

• Only six years old • 2012 platforms raised $2.7 billion • 2014 estimated to be around $5 billion • Kickstarter pulled in $112m in the first

three months of this year

Crowdfunding

A strong desire to invest in local businesses

A new generation of investors want more than a

financial return

Video

Pitch

Goal

Perks

Reward Debt Equity

Reward

Donation … Pre-sale

Investors receive a tangible item or service in return for their funds.

Investors receive a tangible item or service in return for their funds.

International Platforms

Local Platforms

Debt

Peer to Peer LendingInvestors are repaid for their investment over a period of time.

Equity

Peer to Peer InvestingInvestors receive a stake in the company.

Equity Crowdfunding for Accredited Investors

Equity Crowdfunding for Accredited AND Unaccredited Investors

U.S. State !based platforms

$138,075,562

Build your Profile Pages and Team

Launch and Market Offering

Then … deliver on your promises

1.Innovation 2.Reduce Entrepreneurial Risk 3.Marketing 4.Money 5.Reduce Family Tension

How SME’s can use Crowdfunding

1.New ideas for products 2.Marketing Trends 3.Innovation Development 4. Internal Platforms

Innovation

1. New ideas for products

Innovation

2. Marketing Trends

Innovation

3. Innovation Development

Innovation

4. Internal Platforms

Innovation

1.Marketing Research 2.Market Validation 3.Faster time to market 4.Proof of Concept 5.Attract other forms of financing 6.Capture Data

Reduce Entrepreneurial Risk

1. Market Research

Reduce Entrepreneurial Risk

2. Market Validation

Reduce Entrepreneurial Risk

3. Faster time to market

Reduce Entrepreneurial Risk

4. Proof of Concept

Reduce Entrepreneurial Risk

5. Attract other forms of financing

Reduce Entrepreneurial Risk

6. Capture data

Reduce Entrepreneurial Risk

1.Pre-sales 2.Extra Promotion 3.Provide Social Proof 4.Attract Influencers & ``Ambassadors 5.Dominate Niches

Marketing

1. Pre-Sales

Marketing

2. Extra Promotion

Marketing

3. Provide Social Proof

Marketing

4. Attract Influencers & Ambassadors

Marketing

5. Dominate Niches

Marketing

Money

Reduce Family Tension

StoryTeam

Followers10

10

10

1.A Convincing, Compelling, Credible Story

4 Essentials for a good Capital Raising

STORY

1.A Convincing, Compelling, Credible Story

2. A Balanced, Passionate, Capable and Likeable Team

!

4 Essentials for a good Capital Raising

STORY

TEAM

1.A Convincing, Compelling, Credible Story

2. A Balanced, Passionate, Capable and Likeable Team

3.Lots of Suitable People to share the story with and engage

4 Essentials for a good Capital Raising

STORY

FOLLOWERS

TEAM

1.A Convincing, Compelling, Credible Story

2. A Balanced, Passionate, Capable and Likeable Team

3.Lots of Suitable People to share the story with and engage

4.A proven Platform to tell the story, process investment and maintain compliance

4 Essentials for a good Capital Raising

STORY

FOLLOWERS

TEAM

AGGREGATING PLATFORM

Crowdfunding is people-powered

finance

Reward Debt Equity

1.Innovation 2.Reduce Entrepreneurial Risk 3.Marketing 4.Money 5.Reduce Family Tension

How SME’s can use Crowdfunding

StoryTeam

Followers

The Future

Crowdfunding 2020

‣ Large Companies using crowdfunding extensively for R & D strategies and marketing

‣ Debt-equity hybrids developed that are not burdened by securities legislation (like Bitcoin)

‣ Most campaigns will be either “local” or “non-geographic”. Meaning it will mostly depend on where the support community resides.

‣ Rewards can be contrived by the pledger / investor rather than being specified.

‣ Two way negotiation can be built into platforms and a market for rewards may develop

‣ Outcome monitoring is readily available as different services focus on what happens after the money is raised scoring both the entrepreneurs and the investors

Thank you ... any questions

Presented by Paul Niederer, C.E.O. ASSOBpaul@assob.com.au +61 411 968 362

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