PAUL PORTERNORTHEAST FLORIDA’S COMMERCIAL REAL ESTATE EXPERT

MEDIA KIT

YOUR READERS, VIEWERS AND LISTENERS WANT TO KNOW ABOUT NORTHEAST

FLORIDA REAL ESTATE — AND THEY WANT TO HEAR IT FROM THE BEST SOURCE POSSIBLE!

Commercial real estate trends are a critical economic indicator. Particularly in

the vital areas of job creation and interest rates. Paul Porter’s extensive business

experience and political background have trained him to be more nuanced in

his thinking. That mean’s Paul Porter can provide your audience with simple,

straight-forward and engaging analyses about real estate demand, prices and

trends in the market. That’s the kind of information your audience needs and

wants, but only from someone who can make the information clear to them.

Paul Porter does that.

As he demonstrated for years as a radio talk show host, Paul has a voracious

appetite for current events so your readers, viewers and listeners won’t hear

yesterday’s news or theory. Your audience will be ahead of the curve.

WHY CHOOSE PAUL PORTER?

WHEN YOU NEED THE EXPERT IN NORTHEAST FLORIDA’S REVITALIZED COMMERCIAL REAL ESTATE MARKET, PAUL PORTER IS THE ONE TO CALL. PAUL HAS:

• FOUNDED AND/OR BUILT DIVERSE COMPANIES INCLUDING (1) BLOCKBUSTER VIDEO’S BOSTON FRANCHISE; (2) CLEAN SHOWER ($82 MILLION IN SALES IN YEAR 3, #1 IN TUB AND TILE CATEGORY/SOLD TO CHURCH & DWIGHT- ARM & HAMMER), AND (3) NATURIZE (SOLD TO CLOROX);

• EARNED AN MBA FROM HARVARD GRADUATE SCHOOL OF BUSINESS ADMINISTRATION AND BA IN MANAGEMENT SCIENCE FROM DUKE UNIVERSITY;

• PROVEN TO BE THE PROFESSIONAL WHO UNDERSTANDS HOW TO MINIMIZE RISK AND MAXIMIZE OPPORTUNITY IN THE COMMERCIAL REAL ESTATE MARKET;

• PROVIDED STRATEGIC REPRESENTATION TO GRUMMAN, VOUGHT, AND UNISYS WITH FEDERAL/STATE GOVERNMENTS

As an international company based overseas, Paul’s assistance during the due diligence process was invaluable, as he discovered $1.8 million in additional value (prepaid utility capacity fees) missed by the MAI appraisal on the property and he renegotiated the SJRWMD permit that reduced our immediate out-of-pocket costs, as estimated

by the civil engineers, by about $200,000.

- MOSHE GOLDSCHMIDT, IPM REAL ESTATE, TEL AVIV, ISRAEL

As the responsible party for the corporate relocation of TOTE Services, Inc. from New Jersey to Jacksonville (to join our sister company, Sea Star Lines), my job was made substantially easier by Paul Porter of Watson Commercial Realty, Inc. Paul understood our requirements, not just for property, but for information. Most

importantly, he grasped the need for us to have information presented in a certain way per the requirements of our corporate decision-making structure. Paul’s perseverance through the stops and starts, his attention to detail, and his presentation and comparative analyses – the market review, lease vs. buy decision, and lease vs.

lease comparisons – eased, greatly, what is never easy – moving to a new home.

- SCOTT JONES, VICE PRESIDENT OF CORPORATE DEVELOPMENT/CHIEF FINANCIAL OFFICER, TOTE SERVICES, INC.

Paul Porter of Watson Commercial Realty provides so much more to the Diocese of St. Augustine than standard commercial real estate brokerage services. He utilizes his land development experience, market savvy and know-

how to increase the dollar return on our property. With one of our largest pieces of surplus property, Paul analyzed the market and determined that the prior approved development plan was outdated as a result of the market

collapse. Subsequently, Paul volunteered to redesign the property based on his determination of highest and best use. Within weeks, the new design attracted a buyer at the listed price. We are very pleased with the relationship

we have built with Paul as the Diocese of St. Augustine has benefited greatly.

- CHARLES DAVID, DIRECTOR OF PLANNING, CONSTRUCTION & MANAGEMENT, DIOCESE OF ST. AUGUSTINE

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TESTIMONIALS

Paul Porter, with experience spanning 35 years, is an experienced entrepreneur, strategic business

consultant, licensed Florida real estate professional, and land developer. He founded and/or

built diverse companies including an original Blockbuster Video franchise sold to Blockbuster, Inc.;

biomass energy project developments, sold to Thermo Electron and Public Service Company of New

Hampshire; and the Naturize and Clean Shower consumer product lines, sold to Clorox and Arm &

Hammer, respectively.

Currently, he serves on the Board of Directors of the Harvard Business School Club of Jacksonville,

the Salvation Army’s Adult Rehabilitation Center and Veterans Farm. In the past he has served on

the Board of Directors of the Otis Smith Foundation and its “Adopt-A-Kid Program”, the First Coast

Venture Capital Group (Founder/CEO), the United Way of Jacksonville, Christ Episcopal Church

(Committee Chair), Ponte Vedra Beach, Florida, and the National Interest Forum (now the World Affairs

Council). He has received marketing awards from the American Marketing Association (EFFIES for

Clean Shower) and Advertising Age (Top 100 Marketers). He is a graduate of Leadership Jacksonville

in Jacksonville, Florida.

Paul has two lovely daughters, Elia (22) and Stephanie (19). Raised in St. Pete Beach, Florida, Mr.

Porter earned a BA in Management Science from Duke University and an MBA from Harvard. At

Duke, Paul played freshman basketball and was an assistant basketball coach on the Duke men’s

staff for the 1973 - 1974 season.

I’m a real estate developer – a developer of industrial, commercial and residential property. That uniquely qualifies me to assist others in strategic acquisition/disposition of real estate and to consult on determining highest and best use.

BIOGRAPHY

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SUCCESSFUL RESULTS INCLUDE: 1. PROFITABLE REAL ESTATE VENTURES AS DETAILED ON THE CHART THAT FOLLOWS;

2. STRATEGIC DEVELOPMENT OF RETAIL BRANDS LIKE (1) BLOCKBUSTER VIDEO; (2) CLEAN SHOWER ($82 MILLION IN SALES IN YEAR 3, #1 TUB AND TILE CATEGORY/SOLD TO CHURCH & DWIGHT-ARM & HAMMER), AND (3) NATURIZE (SOLD TO CLOROX);

3. DEVELOPMENT OF THE ALTERNATIVE FUELS FINANCIAL STRATEGY FOR THE ASSISTANT SECRETARY OF THE U.S. DEPARTMENT OF ENERGY;

4. DEVELOPMENT AND IMPLEMENTATION OF ALTERNATIVE ENERGY LAWS AND REGULATIONS IN NEW HAMPSHIRE IN THE ‘80’S;

5. REORGANIZATION OF LOS ALAMOS NATIONAL LABORATORY IN THE LATE ’70’S FROM A FUNCTIONAL TO A MATRIX MANAGEMENT STRUCTURE TO FACILITATE TECHNOLOGICAL TRANSFER OF LASER ISOTOPE SEPARATION, STATE-OF-THE-ART METALS AND SYNTHETIC MATERIALS DEVELOPMENT, AND COMMERCIALIZATION OF FUEL CELL TECHNOLOGY FOR THE TRANSPORTATION INDUSTRY;

6. STRATEGIC REPRESENTATION OF GRUMMAN, VOUGHT, AND UNISYS WITH FEDERAL/STATE GOV’T; AND,

7. DEVELOPMENT OF THE CITIES IN SCHOOLS PROGRAM FOR THE EXECUTIVE OFFICE OF THE PRESIDENT.

BIOGRAPHY (CONTINUED)

PAUL C. PORTER (as a Principal Owner)

Industrial/Commercial/Residential Development Projects (Developed and/or Constructed in New Hampshire and Florida from 1983 - 2014)

Projects Financed Time Held Acq. & Dev. Costs Sale Value 10587 US Highway 1 N, Ponte Vedra, FL (ongoing) $ 2,200,000 $ 5,000,000

Race Track Rd/US Hwy 1 N, St. Johns, FL (ongoing) $ 1,500,000 $ 3,000,000

1662 Century Acres Lane, St. Johns, FL (ongoing) $ 600,000 $ 1,250,000

11737 Central Parkway, Ltd. Jacksonville, FL (6 yrs) $ 325,000 $ 1,350,000

Porter Place (now Outlook): Ponte Vedra Beach, FL (4 yrs) $ 400,000 $ 1,350,000

Oceanfront Lot on A1A: Ponte Vedra Beach, FL (1 yr ) $ 1,150,000 $ 1,500,000

Ponte Vedra Business and Storage Center (< 1 yr) $ 425,000 $ 1,600,000

Hidden Oaks Subdivision: Ponte Vedra Beach, FL (5 yrs) $ 550,000 $ 1,350,000

Executive Way Office Park: Ponte Vedra Beach, FL (2 yrs) $ 600,000 $ 1,400,000

Solana Rd and A1A Corner: Ponte Vedra Beach, FL (2 yrs) $ 500,000 $ 1,500,000

Valley Oaks Subdivision: Ponte Vedra Beach, FL (2 yrs) $ 250,000 $ 750,000

St. Johns Construction Group: (8 yrs) $ 1,200,000 $ 1,630,000Ponte Vedra Beach, FL

Roberts Point Road: Siesta Key, Sarasota, FL (2 yrs) $ 279,000 $ 359,000

Pittsfield Power & Light: Pittsfield, NH (< 1 yr) $ 50,000 $ 550,000

Franconia Power & Light: Franconia, NH (< 1 yr) $ 50,000 $ 550,000

Whitefield Power & Light: Whitefield, NH (8 yrs) $25,000,000 $35,000,000

BIOGRAPHY (CONTINUED)

CLICK HERE TO LEARN MORE ABOUT PAUL PORTER AND VIEW OPEN LISTINGS.

VIEW PAUL PORTER ON LINKEDIN AT http://linkedin.com/in/CommercialRealtorJacksonville

PAUL PORTER IN THE NEWSMarch 7, 2014

“Business Brief: Paul Porter Named Top Agent for Watson” article published in St. Augustine Record

FOR INFORMATION AND OTHER INQUIRIES, CONTACT

ORDodie Cantrell at 904.625.3713or dcantrell@cantrellwhite.com

Emily Ruffing at 904.323.3001or emily.ruffing@cfmedia.net

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