Paul Sloane

Lateral Leadership

Influencing Others

Agenda

The Three Greeks

Lateral Leadership

The Three Greeks

Ethos

Pathos

Logos

EthosCredibilityEthicsRespectAuthorityWorth listening to

PathosAppeal to EmotionFeelingsMoodsSufferingExperienceHeart not head

Become a Story Teller

Anne Mulcahy - Xerox

LogosLogicReasonFactsStatisticsInternal ConsistencyDeduction

Letter to the Daily TelegraphSir - The RSPCA is appalled by the idea of an antidepressant for dogs (report, April 25). In most cases, if dogs have plenty of exercise and company, are given proper training and a good diet and environment to live in, they will not become depressed or develop behavioural problems.

The Animal Welfare Act makes it a legal requirement for owners to meet the needs of their animals. This drug may be used to hide the fact that a dog is not being cared for properly, and that thousands of dogs will be made to take this drug long term.

Pet owners may also be horrified to hear that laboratory experiments were carried out on dogs to test this drug, and that some dogs suffered severe side effects and even died. Would caring dog owners really want that to happen?

David McDowell, Acting Chief Veterinary Adviser, RSPCA Penny Hawkins, Senior Scientist, RSPCA, Southwater, West Sussex

How can I………Increase my authority?Build respect?Increase my credibility?

How can I………Understand the emotions of my audience?Appeal to emotions?

Role playsDescribe a typical situationOne person plays the persuaderOne person plays the clientTry to persuadeUse Ethos, Pathos, Logos

How did they do?

Fisher & Sharp – Five Step Process

1. Establish Goals2. Think Systematically3. Learn from Experience4. Engage Others5. Provide Feedback

SummaryWhat did you learn?What will you start doing?What will you stop doing?Action PlanFeedback

Paul Sloanewww.destination-innovation.compsloane@destination-innovation.com07831.112321

Lateral Leadership