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Pause. Stop. Rewind
Grow Back
Service Jam 2013
Value Proposition
• ‘Grow Back’ provides you an opportunity to celebrate your childhood in the rut and monotony of your hectic daily schedule;
• It facilitates you to relive the experiences and memories of yesteryears; • It enables you to enjoy every moment, every action and every reaction
through a series of activities and simulations• It helps you grow back, grow happy!
Our Market
• We are creating value for Indian professionals of today who are juggling a number of personal and professional responsibilities simultaneously.
• Over a period of time, they get engulfed in the rut and monotony of their routine and hardly ever find any time for themselves.
• Modes of recreation are an anesthetic for them which only temporarily divert their senses from the stress they experience all the time.
• They are nostalgic about their childhood memories but lament the lack of environment, apparatus, support and initiative to relive them.
Our Market
• We segment our market based primarily on the eras of their childhood. • This makes sense as your likes and preferences at a given point of time are
mainly a function of the socio-cultural, economic, political and technological trends prevalent at that point of time.
• So broadly our segments are:• Adults who spent their childhood (schooling years) in the 60s• Adults who spent their childhood in the 70s• Adults who spent their childhood in the 80s• Adults who spent their childhood in the 90s
Customer Relationship
• Given our value proposition and market definition, Grow Back would• Co-create customized experiences for its customers; &• Assist them in establishing and sustaining communities that take the cause
further
Key Partners
Channel Partnerscorporate HR; school /
college alumni committees; online
communities
Venue PartnersBanquet halls
Property PartnersStationers, costume
vendor
F&B PartnersSponsors / Placement
PartnersCadbury Bournvita,
Maggi, Rasna, Camlin
Merchandize PartnersProduction / Distribution /
Entertainment content
Key Activities
On the business front
Identify attractive
Corporates / Communities
Making the business pitch
Developing customized programme
Agreements with business
partners
Logistics and programme preparations
Programme live Merchandize sales
Feedback and ideas
On the operational front
Story Board
The Menu Card
Key Resources
PhysicalVenue, stationery,
merchandize, furniture
Intellectual
Entertainment content, era
related- research
Human
Research, Business
Development, Administration,
Programme Financial
Sponsors, placement
partners, capital
Cost Structure
Fixed Costs
Entertainment content, salaries,
one-time marketing costs
Variable CostsCost of
experience, marketing and
promotions
Pricing
Value driven pricing, premium value positioning
Economies
Production, Merchandize, F&B
Revenue Streams
GROW
BACK
Experience Fee
(Participation)Sponsorship &
Placements
Merchandize Sales
Franchising & Licensing
30% in advance, 70% on the day of programme
Cash at point of
purchase
Franchisee fee
Cash/kind sponsorships
Grow Back
Aditi Mohile, Ashutosh Datar, Nandan Khade, Parag Patil, Sakshi Korde, Sanket Shah
Presented by:
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