{Pay Per Click Advertising}

{Table of content}

• Introduction• Definition of PPC?• What is PPC ads?• Types of PPC ads• Examples of PPC ads• Benefits of PPC ads• Rules of making PPC advertisements• Additional rules of preparing PPC ads• Conclusion• References

Introduction

• Internet marketing means performing marketing activities such as advertising, etc. with the use of the web portal in order to make direct sales.

• PPC is one of the most effective feature of internet marketing.• It also get termed as cost per click.• More payment is generated with the increase in the total number

of clicks.• PPC is considered as effective tool of advertising as it helps in

turning traffic towards online portal.• In order to make display of advertisement search engine is

utilised.• Effective analysis of website is required before starting PPC

advertising.

{Definition of PPC?}

• PPC is an internet marketing model and according to it advertiser pay some amount to the host website each time their advertisement get clicked.

• Pay per click is also termed as Cost per click.• With the use of PPC traffic get turn towards

website.• PPC marketing is easier and also cost effective.

PPC Ads

• It is an model of online advertising where advertisers display their advertisements over online portal.

• Advertisers pay the amount to the host website when their ads get clicked by the visitors.

• Google search engine automatically assign the rank on the basis of the relevancy and validity of advertisement.

• In order to make the search easy for advertisement company need to make effective key words.

• As with the use of the key words their ads get an effective rank and get searched easily.

Types of PPC Ads

There are various ads developed in context to the PPC ads such as:

• Video Ads• Image Ads• Text Ads• Specialized Ads• Product search Ads• List of products Ads

PPC Ads example

Benefits of PPC Ads

• It helps in increasing the speed of market.• It provide large area to target and also having

large reach area.• It helps in increasing the marketing investment

returns.• It helps in advertising locally as well as globally.• It helps in controlling the budget prepared for

advertisements.

{Rules of preparing PPC Ads}

There are 9 rules in order to prepare PPC ads such as:• Outline the goal of advertising• Define Budget• According to the theme structure the campaign• Utilise dedicated landing page• Consider the respective audience• Call strongly to action• Make installation of conversion tracking• Monitor the campaign• Assess the performance (correctly).

{Additional Rules of preparing PPC Ads}

• 25 Characters are allotted for the heading of the PPC ads.• 35 Characters are allotted for the purpose of description of the PPC ads.• 25 Characters are allotted for displaying URL of the PPC ads.• 1024 Characters are allotted for the displaying the URL destination of the PPC ads.

{Conclusion}

• PPC is also termed as CPC (Cost per click)• PPC is online advertising technique in order to advertise

over online portal.• Organisation target the huge audience with the use of

PPC.• With the click over the advertisement advertiser pay

fixed amount to the host of website.• Certain rules are described in order to prepare PPC

advertising.• Different kinds of advertisement get prepared such as

text ads, video ads, audio ads, etc.

{References}

• Kern, T. 2011, "Reaching clients through pay-per-click advertising: Not paying for online advertising? You might want to consider it, since that's where an ever-increasing portion of your client base is spending its time", Annals of Psychotherapy and Integrative Health, vol. 14, no. 2, pp. 10.

• Fjell, K. 2010, "Online advertising: Pay-per-view versus pay-per-click with market power", Journal of Revenue and Pricing Management, vol. 9, no. 3, pp. 198-203.

• Landers, B. 2015, Four Google changes you need to know about: pay-per-click advertising is now more important than ever, BNP Media.

• Kwon, C. 2011, "Single-period balancing of pay-per-click and pay-per-view online display advertisements", Journal of Revenue and Pricing Management, vol. 10, no. 3, pp. 261-270.

• Weintraub, M. & Books24x7, I. 2011, Killer Facebook Ads : Master Cutting-Edge Facebook Advertising Techniques, 1st edn, Sybex, Hoboken.

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