Pay

Per

Click

INSTANT VISITORS

INSTANT RESULT

$ SBR-TECHNOLOGIES

What Is PPC

An Advertising model unique to the internet

A small, four line ad consisting of a headline, two short lines of text and URL.

www.mybusiness.com

One of the most powerful & Successful ways of advertising today.

PPC ads only displays if the visitor has an active interest in your topic

You only pay when your ads get clicked

on

There are two types of Pay per click ads

Search Ads

Display Ads

• ‘Search’ ads appear besides the organic search results

• Search Ads consist text only

• Display ads appear within a website or blog

• Display ads can consist both text & image

YOUR ADS HERE

YOUR ADS HERE

Types of Display Ads

Text-the traditional

type of Google ad

Image ads- i.e.

animated banners

PPC can produce instant result and can generate quick visitors even for recently launched websites. On the other hand, with SEO, it can take months for sites to rank on the first page of search Engines BENEFITS

Of

PPC

Convert Better

Easy to track Results

Instant Result

Reach Targeted Audience

The cost of pay per-click-click Advertising

Rewarded for high quality and penalized for low-grade quality

You can set limits on your spending

You also get to set a daily budget

Things to Keep in mind Before You Begin PPC advertising

KEYWORDS QUALITY SCORE AD TIMING LANDING PAGE TARGET AREAS AD WRITE UP

KEYWORDS

A huge part of PPC success

You can bid on the keywords that you think will be possible.

Finding the best keywords for highest conversion is an art.

64.6 OF CLICKS

ACCOUNT FOR

Source: Word stream research July 2012

%

35.4 %

of clicks are from

ORGANIC UNPAID RESULTS

FOR KEYWORDS WITH HIGH COMMERCIAL INTENT

ALMOST 2/3 OF CLICKS

PAID ADS ARE GAINING GROUND

Go to sponsored result

QUALITY SC RE

Conversion rate

QUALITY SCORE

AD TIMING

Timing is an important aspect of PPC Advertising and requires constant monitoring of the result data. Depending on seasonality, visitor trends, click through rate and conversions rate, PPC manager should display their ads.

Ad target Area

Location targeting helps you focus your advertising on the areas where you'll find the right customers, and also help you to restrict your ads from unwanted areas.

AD WRITE

UPS

Ad contents are very important. Write appealing ads to attract visitor & ensure guaranteed clicks on your ads.

A PPC Ad needs a perfect Landing Page

Perfect Heading

CTA Button

NO NEVIGATION SOCIAL ICONS

HEADLINES

CTA (Call-To-Action) BUTTONS

VIDEO

SCREEN SHOTS

TESTIMONIALS

FEATURES

HOW TO USE

PPC LANDING PAGES FOR HIGHER CONVERSIONS & LOWER COST-PER- CLICK

Higher quality score

Higher Ad rank

Lower bounce rate

Higher conversion rate

1 Use a targeted landing page for each ad group for higher Quality Score and Conversion

CTA L

AN

DIN

G PA

GE

2

Pro

mo

tio

n s

pec

ific

sta

nd

alo

ne

CTA - Call-To-Action

3

Optimized Landing Page helps Visitors – to take Desired Action or to Buy

SIGN UP BUY

CONFIRMATION PAGE

SUCCESS

Captured lead moves directly

to the confirmation

page.

4

This is your point of conversion and the start of your post-conversion

marketing strategy

DISPLAY ADS

HEADLINES

Persuasive Copy

Call of action

1 APPROPRIATE HEADLINES

2 PERFECT IMAGE

3 PERSUASIVE COPY

4 CALL TO ACTION

For brand awareness the headlines should be your logo and brief taglines

If you use an image it should be your background. Choose relevant image

For brand awareness your copy need not be more than just your optimized tagline.

For click volume, use traditional phrase like 'buy now’ , ‘Find out more’ .

Potential clients are visiting your website and leaving

What could happen:

What is happening:

Ad Website Visit Receive a Tracking

Cookies Then Leaves and Visits another website

See your add on that website

Clicks the ad and buys from you

“REMARKETING CAMPAIGN” A new way of Paid Advertising

NEED

EXPERT

ADVICE ?

http://www.sbr-technologies.com