Payforit Services

Rory Maguire

rmCommerce Ltd

What is Payforit?

One mobile payment facility

Lots of ways to purchase

Only Part of a consumer journey

Rebecca Jo - Dreamer 16 Songs

The Mobile Library>> Rebecca Jo

Dr

ea

me

r -

DR

EM

ER

1. Dreamed

a dream

2. Homework Hell

3. Stuck in a rut

4. Late night

boogey

£1.25

£1.25

£1.25

£1.25

Search or Advert Discovery Purchase Delivery

Rebecca Jo - Dreamer 16 Songs

The Mobile Library>> Rebecca Jo

Dr

ea

me

r -

DR

EM

ER

1. Dreamed

a dream

Downloading........

Merchant Intermediary Merchant

How does it charge to mobile?

• Uses the consumers mobile number

• Accredited Payment Intermediary (API) shows Payforit screens to consumer

• Consumer agrees charge

• API applies charge to network

• When consumer is on 3G / 4G, network transfers mobile number to Intermediary

• When consumer on WiFi Intermediary asks consumer for mobile number

Typical Consumer Experience

Buying a premium service from SpareRoom on

mobile

Spareroom is a flat share site Early bird access gets to adverts faster

Consumer can see fresh ads but needs to upgrade to contact advertiser

Early bird purchase via mobile (mobile number not needed)

Typical Consumer Experience

Buying from Gameloft using PC

Choose Game

Choose payment method

Enter Mobile Number into Payforit screen

Payment Intermediary sends a text and waits for response from consumer

When text response received, consumer is billed to network and sent

a receipt

Typical Consumer Experience

Buying access to an ad using HTML5

Touchlocal is a directory enquiry service. Consumers pay for search

results (not yet launched)

Consumers enter a search requirement

Results screen asks for Payment using iFrame

Typical Consumer Experience

Inside an App

sample

While in game play, consumer wishes to purchase

Buy 10

gold coins

£1

Buy 1

Gold Bar £5

FantaZy WorldZ

Payment Screen served by Payment Library

Buy Now

Click “Buy Now “to purchase 10 gold coins for £1

CANCEL

This amount will be charged to your mobile account or prepay

balance Purchase subject to Fantazy Worldz and Payforit terms

Need Help? Call 0305551234

..and user always receives a receipt

Payforit Messages

FreeMsg: Thank you for your payment of £3 for Super Widgets from Factory Direct. HELP? 0305551234 or click http://factorydirect.biz/content.asp?ui=9155

Thanks