Through this search I could find:

the smell of snow.

Snow Tea is quite an experience.

This bubble tea concept is inspired in a laboratory, which includes a running band where you can put your tapioca or jellys towards the “bubble tea makers”. The environment itself is comfortable and every cup is sealed with catchy phrases like “Break the stress”.

An interesting fact about the place itself is that the herbal tea plays an important role. However, there`s no sign of what kind of teas they have since its odorless.

Just to enhace to experience i would recommend to add herbal essences in the environment that attract clients with the smell.

Also, the laboratory/factory concept that inspired Snow Tea must be considered in order to add sound effects like the characteristic sound of bubbles exploding or machines working mixed with music according to this environment.

“Mom... pleaaase?!”

A boring videogame retail store. And that´s it!

However, there could be some major points in order to reach a new segment: annoying Nintendo-loving kids that depends on their parents approval (mostly from the mom) to buy a video game.

So, Game Planet might use a promotional strategy in terms to “advice” kids on: “How to deal with mom to buy that videogame you want!”

the warmth of a frozen smile

Although the smile is the center and the essence of Yogen Früz, the place (and staff) itself is cold and lacks of reasons to smile. So, it is imperative to send a clear message:

“We want to make you happy, we really want to see you smile and we have a light dessert to achieve it!”

One way to this is by “crafting” an “eatable smiley logo” into the frozen yogurt as a signature.

音楽と色 / music and colors

The name Kuru Kuru refers to “crazyness” or “insanity” in their native japanese. This term also indicates “fun”.

This colorful running sushi could be even more crazy (and funnier) if it had J-Pop music videos in order to enhace the experience.