142,000 residents

66,000 homes

42 kT to landfill

4% tax cut in 2010

lean systems

transparency

incentives

recycle rewardmeasure

£130 p.a.

£100/tonne

4.55

5.56

6.57

7.58

8.59

9.5

Sep Oct Nov Dec

BoroughNon-enrolledEnrolled

Trial – is it just the bin?(kg/hh/wk)

Results

• Activation Rate 64%• Recycling up 40%• Contamination down 60%• More careful recycling 74%• Reward Points £2m• Net Saving yr 1 £1-200 k