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PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ......

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Payments CARDS & MOBILE PAYMENTS INDUSTRY INTELLIGENCE MEDIA PLANNER 2017/2018 PAYMENTS CARDS & MOBILE
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Page 1: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

PaymentsCARDS & MOBILE

PAYMENTS INDUSTRY INTELLIGENCE

MEDIA PLANNER2017/2018

PAYMENTS CARDS & MOBILE

Page 2: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

PUBLICATIONS

PAYMENT CARDS STATISTICAL YEARBOOKSComplete and comprehensive, up-to-date information on the card issuing, acquiring and processing business in 43 countries, plus pan-European and Eurasian overviews.

MOBILE PAYMENTS WORLDCovers mobile banking and mobile payments (contactless, wallets, remittance, mPOS) with news, analysis and opinion pieces. Read by senior executives worldwide with an opt-in database of 6,000+.

PAYMENTS MARKETPLACEProvides maximum visibility for your brand, products and services at payments events, and online to our worldwide audience. Entries appear for one year in the print version, and online with links and a view counter.

Every 2 weeks Digital

Yearly Print and Digital

Yearly Print and Digital

Global messaging to targeted senior executives in the card and mobile payments industries.PAYMENTS CARDS AND MOBILECovers the latest payments industry topics worldwide in print and digital versions, plus breaking daily news on our mobile optimised website. Read by senior executives responsible for all types of payment programmes.

6 x per year Print and digital

Page 3: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

ADVERTISING & ADVERTORIALAdvertisements give immediate visual impact for your brand, products and services. Advertorial is more suited for a comprehensive product launch, news item or company overview.

WEB & DIGITAL MEDIA Website and newsletter banners, available across our network on a month by month basis, no minimum contract. Push your marketing messages across our e-zine, email and social media channels.

SUPPLEMENTS, SURVEYS REPORTS & WHITE PAPERSWe can create and conduct online surveys to investigate topics of interest to your customers, and publicise the results in supplements or report via our distribution network.

SPECIALIST PAYMENTS INDUSTRY SERVICESResearch to evolve your business or product. We have industry experts to deliver a range of tailored services for the payment cards and mobile payments industries.

CONSULTANCYPayments Cards and Mobile is an official partner of Accourt, consultants to the payments industry. We offer support around opportunity appraisal, strategy and operations on all types of payment and mobile projects.

Reach a worldwide audience of targeted senior executives in the cards and mobile payments industry.Use advertisements to give immediate visual impact of your brand, products and services. Advertorial will give a more comprehensive product launch, news item or company overview. A double page spread in Payments Cards and Mobile has a strong impact. 4 or 8 page advertorial sections can be bound into the magazine. Competitive quotes for editorial assistance and page make-up.

FOR MORE INFORMATION Contact Wendy Sanders Head of Business Developmentemail [email protected] or Tel: +44 1263 722 300

MARKETING OPPORTUNITIES

Page 4: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

CIRCULATION

As well as our dedicated, Op-In only database of 11,000 PCM is also extremely active in working with the biggest Conferences and Exhibitions globally. This exposure globally means we are giving our Display Ad customers the best and broadest exposure for their hard copy adverts. Including our Digital distribution our average circulation is 18,750 from a distribution of 7,500 copies per Issue.

Region Job Title Organisation

Western EuropeNorth AmericaCentral & Eastern EuropeAfrica/MEAsia Pacific

Banks & Fin Inst RetailCard Spec Mobile SpecTelco Processors etc

CEO VP/SVP Manager Exec

Ave. Distribution per issue

Ave. Circulation per issue: 18,750

7,500

18,50057%

24%

9%

7%

3%

18%18%

33%31%

46%

20%

10%

11%

6%7%

Page 5: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

MARKET PLACE

Your invaluable guide to payments products and services – from Account Issuing and Merchant Acquiring to White Label Solutions.

PaymentsCARDS & MOBILE

PAYMENTS INDUSTRY INTELLIGENCE

Entries appear online for one year with a link back to your company.

Home page and Category sponsorships pull you out from the crowd and feature at the top of the page with hosted videos or white papers.

Show your company expertise with Industry Insights or Thought Leadership pieces.

A global audience with the print and digital versions distributed via the PCM database, event distribution and online.

Page 6: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

WEB STATISTICS

At PCM we are as dedicated to the Daily News and News feed on the website as we are to creating fantastic content in the magazine. The increasing web traffic is testament to the content we display – making sure that only the most important news is published thus saving time for busy executive. This increasing traffic also give great exposure to our Advertisers.

Unique average users per month

Average page impressions per month

Average time on site

316,1531,264,6125:34 mins

PaymentsCARDS & MOBILE

PAYMENTS INDUSTRY INTELLIGENCE

Page 7: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

SOCIAL MEDIA

The advances of Social Media have been well documented. At PCM we have made sure that we have remained as relevant through Social Media as we are through Hard copy and Digital news publishing. Our Website is directly integrated to all the major Social Channels and ALL our Marketing Campaigns have a Social element to them.

Average Impressions per tweet:

1,596Average Engagement:

13.1%

Average views per Video:

10,415

Average Impressions

per post:

306Average

Engagement:

13.5%

Average Impressions

per post:

1,433Average

Engagement:

17.5%

4k+TWITTER

Average Impressions per tweet: 1,596

Average Engagement:13.1%

73,997YOUTUBE

Average views per Video: 10,415

10k+FACEBOOK

Average Impressions per post: 306

Average Engagement: 13.5%

2k+LINKED IN

Average Impressions per post: 1,433

Average Engagement: 17.5%

Our Platforms

Page 8: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

Issue Advertising Deadline Publication Date Bonus Distribution

November/December 2017 27 October 2017 16 November 2017TrustTech/Cartes

CEEC WarsawTransport Ticketing Global London

January/February 2018 10 January 2018 29 January 2018

Merchant Payments Ecosystem Berlin Mobile World Congress Barcelona

Seamless Thailand Seamless Africa Johannesburg

Card & Payments Awards London

March/April 2018 9 March 2018 29 March 2018

Retail Business Technology Expo LondonSeamless Middle East Dubai

Seamless India Internet of Things World Santa Clara

May/June 2018 04 May 2018 24 May 2018 Money 20/20 Europe AmsterdamFuture of Digital Banking London

Payments Marketplace 2018-2019 27 June 2018 26 July 2018 Worldwide events 2018-2019

July/August 2018 06 July 2018 26 July 2018

Seamless PhilippinesRestaurant Tech Live London

Hotel Tech Live LondonBar Tech Live London

September/October 2018 07 September 2018 27 September 2018

Money2020 USA BAI Beacon USA

PayExpo Europe LondonApps World, LondonSeamless Indonesia

World Travel Market London

November/December 2018 26 October 2018 15 November 2018 TrustTech Cannes CEEC Warsaw

Editorial Calendar

Payments Cards and Mobile publication dates and deadlines. Major global event bonus distribution by issue.

Page 9: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

PRINT SPECIFICATIONS

Print Full Page Advert1/2 Page Advert

FULL PAGE ADVERTFull page with bleed 216mmx286mm

TRIMMED SIZEActual size 210mmx280mm

TYPE AREAArea for content 190mmx260mm

ACCEPTABLE FORMATS: .EPS, .PSD, .PDF RESOLUTION: 300DPI

EXAMPLE EXAMPLE

1/2 PAGE SIZEActual size 210mmx140mm

TYPE AREAArea for content 190mmx120mm

Page 10: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

Leaderboard 728x90 pixels Web - JPG, GIF, PNG

Skyscraper 160x600 pixels Web - JPG, GIF, PNG

Newsletter 468x60 pixels Web - JPG, GIF, PNG

MPU 300x250 pixels Web - JPG, GIF, PNG

Hero Banner 1078x310 pixels Web - JPG, GIF, PNG

WEB SPECIFICATIONSWeb Banner Specifications

LEADERBOARD

HERO BANNER

NEWSLETTER

SKYSCRAPER

MPU

EXAMPLES

Page 11: PAYMENTS CARDS & MOBILE MEDIA PLANNER · analysis and opinion pieces. Read by senior executives ... A double page spread in Payments ... through Hard copy and Digital news publishing.

For more information Contact Wendy Sanders, Head of Business Developmentemail [email protected] or Tel: +44 1263 722 300

PaymentsCARDS & MOBILE

PAYMENTS INDUSTRY INTELLIGENCE

MEDIA PLANNER2017/2018


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