Date post: | 16-Dec-2015 |
Category: |
Documents |
Upload: | erik-phelps |
View: | 231 times |
Download: | 1 times |
PayPoint - a new chapter
Dominic Taylor
@PayPointplc#paypointevent
The World around us is changing…
PayPoint - a new chapter
• The world is changing in almost every aspect₋ The high street; the way we shop, pay and get things
• Technology frees the consumer to demand more choice and convenience₋ … what, how, where and when they want
• Creating complexity for consumer service organisations
We are well placed to deliver the simplified solutions that consumers want
What does this mean for payments?
PayPoint - a new chapter
• Consumers will no longer want to be defined by a single payment channel
• Consumers will want information/function rich apps that add value to their lives
• Consumers will want ‘one click’ payment capability built into their mobile apps
PayPoint - a new chapter
PayPoint
Telecoms
Financial
services
Local
authorities
Parking
operators
Gaming
Utilities
PAYPOINT- Retail
- Mobile and Online
is coming together
PayPoint Group
PayPoint - a new chapter
…repositioning Mobile and Online into the centre of the group’s multichannel offer
Telecoms
Financial
services
Local
authorities
Parking
operators
Gaming
UtilitiesSINGLE PAYPOINT
PLATFORM• Multichannel• Value add• Serve customer needs• International
CLIENTS
• Utilities• Telecoms• Financial services• Gaming• Local authorities
CONSUMERS
PayPoint - a new chapter
Our current identity has served us well since 1996
Created to communicate the ‘cash payment’ purpose to a primarily C2DE retail audience
PayPoint - a new chapter
Our refreshed identity reflects the breadth of our strategic offer
- Communicates our brand, not one channel
- More modern to support our Mobile and Online credentials
- Emphasises the full spectrum of services
po
PayPoint - a new chapter
PayPoint - a new chapter
PayPoint - a new chapter
Our new identity will be phased in
• It will be our B2B and Group identity initially
• Consumer identity in retail will not change in the near term
• Consumer identity in parking will adopt the ‘P’ in parking later this year with the launch of our new App
• New identity will provide a more flexible framework for further services
PayPoint - a new chapter
Defining points of differentiation
• True multi-channel capability
• A payment company that understands the consumer
• A mobile company that understands payments
PayPoint - a new chapter
Summary
The world of payments and the pace of new digital services is changing our lives quickly.
With Mobile and Online at the heart of our group offer, combined with our new, updated identity, we are uniquely positioned to benefit from this opportunity.
PayPoint coming together
Thank you@PayPointplc#paypointevent