Payroll Giving Conference

29th June 2012Lauretta Lamont, Britvic CSR Advisor

Payroll Giving and CSR – All smoke and mirrors?

Agenda

Payroll giving – history at Britvic

How it fits with Britvic’s CSR strategy

Future plans

Payroll giving – Britvic’s history

Britvic’s relationship with payroll giving started with CAF around the turn of the millennium.

It continued, largely un-promoted until 2006 when we launched our CSR strategy

At this time we had 6 employees giving!

Britvic’s CSR strategy and vision

To be a progressive, sustainable, responsible company – trusted and respected by our communities

Making a positivecontribution to the lives of our employees and our local and global communities

Investing and innovating to minimise our impacts and secure our long term future

Harnessing the power of our brands to helpaddress relevant social and environmental issues

Payroll giving now at Britvic

• 2009:

• twice a year:

• Bell promotional materials, laminates supporting our Britvic charity partners • As well as Bell’s smaller groups of charities or any other charity employees want to

support

• Sometimes offer the added incentive of a prize-draw

• Don’t currently match - promotion and tax benefit has proved incentive enough

Payroll giving – the results

• Britvic’s payroll giving has consistently increased following promotion of the scheme

• since 2009 we have added over 140 new donors to our scheme

• We now have 142 donors giving £12,000 a year • an average of over £7 per month per donor

• We are aiming to get 230 on board to reach the Gold standard of PGQM in the Olympic year

• Payroll giving, as part of our ‘Responsible’ CSR strategy allows our employees to ‘play their part’ either via their own choice of charity or to support Britvic’s charity partners

• Nothing smoke and mirrors about this – real results for our charities

Payroll giving – Leverage

• Payroll giving gives employees choice – facilitating and empowering rather than dictating

• In line with LBG, we encourage a number of ways of giving - Payroll Giving is just one offering in a host of support:

• matched giving• product donations• volunteering days

• This in turn stimulates and encourages them to enquire about other support for their charities

Britvic’s future plans

• Our strategy is right as we plan towards 2020• Stronger communities• BITC CR index measures

• We plan to expand this out wherever possible to our Group• Ireland and France

• Rewarding our employees for participating in their communities or helping charities

• Give More• Blue Dots• Social networking

• Gen Y are demanding this kind of support as part of their ‘great place to work’ package

In conclusion

• Payroll Giving is an important part of our CSR programme• It works well on its own merits, but as part of an overall programme has

even more impact

• Promotion of the scheme at our sites educates employees not just about payroll giving, but also the causes we support as a business, and helps engage our people in this and other charitable activity

• We are proud of what we and our Payroll Giving scheme has achieved so far and want to keep improving awareness and take up

Open discussion

• Britvic’s scheme is just one of example of Payroll Giving at work – let’s now hear from others in the audience.