+ All Categories

Home > Documents > PBDay - William Mazza "Creative Thinking"

PBDay - William Mazza "Creative Thinking"

Date post:	26-Oct-2014
Category:	Documents
Upload:	personal-branding-day
View:	1,747 times
Download:	0 times

Download Report this document

Share this document with a friend

Description:

William Mazza – consulente creativo e art director – ha collegato i concetti di personal brand e corporate brand riportando lo storytelling del posizionamento su mercato di due vini - “Luce” e “Lucente” – considerandoli come fossero due fratelli. Inizialmente “costretti” a rapportarsi al mercato facendo leva su un costrutto valoriale identico che ne livellava le differenze, sono divenuti vini di successo solo quando l'approccio strategico è stato fortemente differenziato. Mazza ha poi presentato il suo metodo di “Creative Thinking” basato su associazioni estemporanee tra elementi comunicativi, materiali, valori... utile per sviluppare il pensiero laterale e arrivare a concepire qualcosa di originale.

Embed Size (px):

3

Mazza’s creative thinking method Dreamland Mazza’s creative thinking method Dreamland

Transcript

Page 1: PBDay - William Mazza "Creative Thinking"

Mazza’s creative thinking method DreamlandMazza’s creative thinking method

Dreamland

Page 2: PBDay - William Mazza "Creative Thinking"

Mazza’s creative thinking method

Dreamland

Mazza’s creative thinking method Dreamland

Page 3: PBDay - William Mazza "Creative Thinking"

Recommended

Mazza Mystagogy Chrysostom

Dossier Cecilia Mazza 2016

Edison Mazza, Gramigna - Olivari · 2017. 11. 29. · Edison Mazza, Gramigna ottone/brass CR cromato /chrome CO Cromo satinato/Satin chrome IS SuperInox satinato/ SuperStainlessSteel

FOR THE EASTERN DISTRICT OF PENNSYLVANIA Mazza, et al ...

VeGeTARiAn - Mazza Indian Cuisine · MAZZA Lunch SpeciALS Served with your choice of rice or naan bread. VeGeTARiAn Aloo MuttAr Gobi Potatoes, green peas, cauliflower cooked to perfection

Ferdinando Mazza Architect Portfolio

Bill Mazza - Creatività e metodo Dreamland

Lucas Mazza: Bower

PBDay - Alessandra Colucci "Self Brand & Personal Brand"

667th Conference Scientific Program...Day 2 September 15, 2016 Independance-A Keynote Forum 10:00-10:45 Title: Optimum aesthetics David Mazza, Mazza center for implant and Esthetic

Mazza Diccionario Biographico Musicos Portugueses

Enfermedad de Chagas Mazza - fmed.uba.ar

Ryan M. Chabot WILMER CUTLER PICKERING · estate of michael p. mazza, donald mazza, and dara mazza, plaintiffs, v. national collegiate athletic association (ncaa), mount ida college,

Evolutionary convergence in conodonts revealed by ... Mazza and... · Palaeontologia Electronica palaeo-electronica.org Mazza, Michele and Martínez-Pérez, Carlos. 2016. Evolutionary

Portfolio Francesco Mazza Photographer

Mazza introduction-to-information-visualization-2004

Pediatric Anesthesia A Brief Review of Common Disorders By: Christine Mazza, T4.

Mike Mazza Portfolio_1