Product and Brand Management

Presentation – 1Godrej Industries Private Limited

Group -5

Introduction

• Established in 1897 by Mr. Ardeshir Godrej

• A lawyer-turned-serial entrepreneur.

• Although he failed initially in his business ventures, he struck gold when he ventured into the locks business. which created a brand image that is recognized till date.

Mr. Ardeshir Godrej

• Perceived as one of India's most trusted brands.

• Largely privately owned by the Godrej family

• Turnover of Rs. 75 billion in FY 07 (US$ 1.875 billion) and employs over 24,000 people across locations and group companies.

• 100 manufacturing locations in India & abroad (as of Nov 2007).

• 1902 - Godrej makes its first Indian Safe.

Video

• https://www.youtube.com/watch?v=lMD9cjGtHzE

Interesting Facts

• Over 600 million consumers use a Godrej product daily.

• Godrej Ezee was the first liquid detergent brand to be advertised on Indian television.

• In 1918, it launched Chavi, the first soap in world to be made without animal fat.

• Godrej consumer products is the no. 1 player in ethnic hair color in 14 African countries.

• Godrej sells chairs and desks in Afghanistan.

• Godrej almost got into bicycle business in late 30s.

• In 1955, Godrej produced India’s first indigenous typewriter.

• In 1897, Godrej introduced the first lock with the lever technology in India.

• Three out of every four Indian banks are secured by Godrej.

• Business week lists GCPL among Asia’s 100 fastest growing companies.

Consumer Products1. Appliances 2. Locks3. Furniture4. Security Equipment5. Office Automation6. Conferencing Solutions7. Typewriters8. Vending Machines9. Soaps & Personal Care10. Foods11. Air Care12. Household Insecticides13. Housing14. Pest Management Services

Industrial Products

• Storage Solutions• Automated Warehousing• Electrical & Electronic Tooling• IT Solutions• PLM Solutions• Medical Diagnostics• Agro Products• Chemical• Construction Material & Services

Hair Care Brands

• Godrej Expert• Godrej Nupur• Godrej Renew

Competitors – Hair Care

Home Care Brands

• Good Knight• Hit • Aer • Ezee

Personal Care

• No. 1• Cinthol• Protekt

Furniture- Godrej Interio

Frozen Food

Real Good

Competitors – Real Food (yummiez)

• Sources• http://www.godrej.com/godrej/GodrejIndustries/pdf/Godrej%20Corporate%20Pre

sentation%20%28Nov%2012%202007%29%5B2%5D.pdf• http://www.godrej.com/godrej/GodrejIndustries/aboutgodrejgroup.aspx?id=12&

menuid=1093• http://www.godrej.com/godrej/GodrejIndustries/pdf/Godrej%20Corporate%20Pre

sentation%20%28Nov%2012%202007%29%5B2%5D.pdf• http://articles.economictimes.indiatimes.com/2012-07-15/news/32675637_1_elec

tronics-business-consumer-products-sony• http://www.godrejcp.com/did-you-know.aspx• http://sussle.org/t/Godrej_Group• http://www.mbaskool.com/brandguide/fmcg/2262-godrej-ezee.html

Competition – No. 1

• Santoor – Wipro Consumer Care

• Hamami - HUL

• Breeze - HUL

• Superia - ITC

Competitors - Ezee

• Vanish – S C Johnson

• Local Competitors

• Comfort - HUL

Competitors - HIT

• Baygon – SC Johnson

• All Out – SC Johnson

• Local Pest Control

Competitors – Good Knight

• All Out – SC Johnson

• Odomos – Dabur

• Mortein – Reckitt & Benckiser

Competition - Cinthol

• Liril - HUL

• Park Avenue – Raymond & Raymond

Competitors - Aer

• AirWick

• Ambi Pur

Competitors - Furniture

• IKEA

• RoyalOak

• Kurl-On

Competitors- Locks

• Doorset

• Europa

• Harrison

• Link

• Golden

Competition- Protekt

• Dettol- Reckitt Benckiser

• Lifebuoy - Unilever

• Apollo – Apollo group