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PBM ASSIGNMENT

BY-:

Amit Anand (400907031)

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FIRST TIME IN THAPAR UNI

DTS4

TTS

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INTRDU!TIN

I tend to develop a team of 10 dedicated final year/third year students with a goodlevel of intellect and understanding of the recent technological happenings and

engineering know- how who would work for proper hassle free life of our fellow

students and junior at the university

!ime and again it has "een proved that su"jects like #$!%$!I'(1)

#$!%$!I'(*) &+,I+&&I+, ,$.%I'() and '/' etc have proved to "e

a nemesis of the first and second year students thus giving them nightmares

espite repetitive chances students havent "een a"le to clear these su"jects

leave alone securing good grades

2e aim to provide an opportunity to the students to come and connect with us and

hone their skills and overcome the jitters that they have when faced with some of

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E DREAM "E "ANT T FU#FI

2ithin a year create a"ase of 300 mem"ers

which would lead to high

acceptance of 4!( 3

!4( inside !hapar

5niversity

!o get recogni6ed as anorgani6ation "y !hapar

5niversity!o serve as a "etter

medium "etween pupil and

tutors

MISSIN

$ISIN+o student gets

an & grade in

supposedly

tough su"jects

like #aths1 etc

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!he core of the part and its campaign) the characteristics that would work for

this "rand would "e

honesty)

humility)

hope)

commitment

ot for tots academy is a tuition academy) It is a .ortal where teacher and

student interact in a dynamic environment and a student can get a

customi6ed tutoring services

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!RE BENEFIT- !he "asic product is of

tutorial classes which will prepare you "etter

for your su"jects and career

BASI! PRDU!T- !his represents all the

7ualities of the product 4ur program would

consist of 'lass room programs 8 4nline

learning program !he students will "e tutored

"y their fellow seniors who would help themwho would help them make these su"jects a

friend for life to them in the most holistic

manner

E%PE!TED PRDU!T& !he times would "e

fle9i"le as per the student) the mentors tostudent ratio of :1) a lot of content would "e

availa"le online as well for "etter accessi"ility

to students &9pert talks would "e organi6ed

time to time ,iven enough time to prepare for

tests and e9ams ena"les juniors to develop

and improve their skills at their own pace of

E$E#S F UR PRDU!T

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AUGMENTED PRDU!T& !he mem"ership is at a very nominal cost) it is an

organi6ation which provides a hand to those student who lack in certain areas

and gives them the opportunity to overcome them (ince the organi6ation has a

few lecturers/professors on its panel) this gives it a sheen of relia"ility &very

course material has "een designed keeping in mind the needs of the college

curriculum It is an organi6ation with no comple9ities) we tend to promote

senior-junior interaction as well with this initiative

PTENTIA# PRDU!T& with the success of this initiative ) a lot of changes

and innovations could "e "rought in future $ major driving change in this

regard could "e giving more autonomy in the hands of our juniors ie our

mem"ers +ew scientific methods of teaching would "e incorporated from time

to time and given an opportunity we could venture out in new avenues as well

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TARGET MAR'ET

&very student of this great !%$.$ 5+I;&(I!Y is apro"a"le customer for us

FR FIRSTSE!ND EAR STUDENTS

FR THIRD EAR STUDENTS

FR FINA# EAR STUDENTS

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BRAND #G

It is a very simple logo thusdepicting the simplicity)

honesty) hope of ot

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DU!T MI% AND PRDU!T #INE

FR FIRSTSE!ND

EAR STUDENTS

1 !5!4I+,

(&;I'&

* '=$(( 44#

.4,$##&

> 4+=I+&

;I&4(/45B!

'=&$I+,

3 &+! $ B44?

FR THIRD EAR

STUDENTS

1 '$&& ,5I&-

I$(/'$!/,&/,$!&@

@@

* !&(! Y45 '4&

'4#.&!&+'I&(

> &(&$'% 24?

FR FINA# EAR

STUDENTS

1 '$&&

'45+(&==I+,

(&;I'&(

* &(5#& 2I!I+,

(&;I'&(

> '4#.$+Y (.&'I

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PSTINING

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!his is a very uni7ue concept ) one of its own kind in !hapar university

It is positioned as something which has offerings to make to every one ight

from tuition classes to online content to research works to renting a "ook to

career counseling services ) it has kept in mind the needs and re7uirements

of every single person in this university

4ur aim is to strengthen the students fundamentally and prepare them for a

"etter tomorrow which is very challenging and ta9ing$fter all these are the students who are the future of the country

we dont say we guarantee a success but we definitely guarantee a

path to success.4! 3 !4!( is a repository of knowledge which has ena"led knowledge

sharing in a way not ever done in the campus

It is laden with the most scientifically and technologically advanced methods

and pedagogy

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DT 4 TTSPER!EPTUA# MAP

?nowledge wealth vs

cost

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DT 4 TTS

.ersonality development vs

mentoring pedagogy

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PREAUN!H "R'PR A!TI$IT UNDERTA'EN

1.PSTERSelatively ine9pensive and will "e displayed in numerous locations esigns have

"een kept simple and eye-catching) with minimum te9t and a strong clear

message

*.#EAF#ETS

It is ine9pensive and is used for advertising events and short term activities

3.NE"SPAPERS (THAPAR BEAT)

2e pu"lish our articles at regular intervals in the college newspaper !hapar Beat

4."EBSITES

2e have develop a we"site with relevant material which is "e updated regularly)there will "e small contests as well which would "e posted on the we"site In

order to increase the num"er of hits on the we"sites) the we"site has "een

communicated to all the target customers through articles) pamphlets) radio etc

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+. DISP#A BARDS

2ere purposely made for use at e9hi"itions and events such as ($!5+$=I$ etc

egular checks would "e needed to ensure that notices and displays continue to

"e legi"le and intact

,. MER!HANDISES

T&-i/t- a2- ad5- -ti65/- 65&/in- d/in6- 8a-t5/- 5t. were

distri"uted to visitors and used as gifts and pri6es !he merchandises carried the

name of the organi6ation along with different 7uotes

7. FA!EB' PAGE$ face"ook page has "een created which is linked to the official we"site of !hapar

5niversity !his increased the num"er of likes on the page) this page is used to

keep the target customer updated a"out the latest happenings and events It is

also used as a platform for interaction with the target customers

. IN$ITATINSTA#' SH"S(pecial talk shows on need of such organi6ation and need for a strong foundation

of concepts have "een organi6ed 4ur much esteemed professors and lecturers

from the college have "een invited

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14. BA##NS

4n the day of the official launch) we wrote a message on the "alloon or put the

message on a piece of paper inside the "alloon Balloons were tied with string to

students door kno"s) handed out at the entrance of the "uilding or handed out in

dining hall lines

1+. IN$ITATINS

$ personal touch was added to our pu"licity "y distri"uting invitations for our

official launch !hese can "e placed in mail"o9es or handed out or slipped under

room doors

P8-t5/-

$i/t;a< !a/at5/ M/. %

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Fa5886 =an 2a5

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Ta- >5/5 8/ani?5d

Ta2a/ 104 FM !;- >5/5

8/ani?5d

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D8t 4 t8t >5-it5 5-it5

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MER!HANDISES

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"H "NS DTS 4 TTS

It is the students and everyone associated with the !hapar family who has the

ownership of ots 3 !ots

!REATES MRE #A#

!USTMERMEMBERBASE

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UR FUTURE

;enturing out into new

services

'ommitment toward the

"etterment of students of

!hapar 5niversity

Improving with innovation

'ommitted to technology and

science

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THAN' U