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pre-business students’ networkGET CONNECTED.

t h e p r e - b u s i n e s s s t u d e n t s ’ n e t w o r k o f w e s t e r n u n i v e r s i t y

-01-who we are

-03-academics

-05-careers

-07-student affairs

-09-communication

-11-projects

-13-media & technology

-14-finance

-15-summary

w h o w e a r e The Pre-Business Students’ Network (PBSN) is an undergraduate social, philanthropic, and academic club for students who wish to pursue a business degree at Western University. We are a student-run club that aims to introduce members to the world of business, prepare them for the demands of their respective business programs and provide them with networking opportunities. Throughout the year, the organization hosts a variety of social and academics events and competitions that provide students with social, professional and educational experience that is second to none. Formerly known as the Advanced Entry Opportunity Students’ Association (AEOSA), the PBSN has expanded its scope to include all students who wish to pursue a degree in business. This can either be a major in economics (BA), actuarial science (BSc), business management and organizational studies (BMOS) or an honours business administration degree (HBA) at the Richard Ivey School of Business. Our club includes some of the most driven and committed Canadian and international university students aiming to become tomorrow’s business elites. Our alumni network spans across the club in a diverse range of professions including banking, consulting, accounting, marketing and entrepreneurship. In catering to over 1200 Western business students every year, the PBSN is one of the largest and most successful clubs on campus. This year we are expanding our scope, solidifying our efforts and building on our previous successes. Your potential partnership efforts will be pivotal in subsidizing our costs so that we may pursue more initiatives that engage students on campus and across Ontario.

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The Academics portfolio is responsible for educating and strengthening the skills and interests of the organization’s members. The portfolio organizes review sessions, competitions, speaker series as well as trips to conferences throughout the year. The Academics portfolio will be providing a strong foundation for Western students to hone their skills, develop their interests and successfully compete against each other and other students across Ontario.

portfolio description

Overview of initiativesIntroduction To Business Speaker SeriesThis speaker series aims to give students an introduction to the many facets of the business world. By having a better understanding of what people in banks, consulting firms, retail firms, and other types of companies do, the students can better understand what best suits them and what they might be interested in pursuing.

Annual Fall & Winter Case Competition (one per semester)Teams of students are presented with a case that describes a real life problem. They will work together to determine the best action plan, and are judged based on feasibility, understanding of concepts, and overall presentation.

Entrepreneurial Jump Start ChallengeTeams of students are given a certain amount of money at the start of the competition period (between one-two weeks). With this money they will create a small business in the University or local area and attempt to get the highest revenues.

p a r t n e r s h i p o p p o r t u n i t i e s

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

Title Sponsor (initiative is named after your company)

d i a m o n d$ 7 5 0

Logo featured on PBSN.ca sponsor pageLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Display and distribute corporate material during event

Available slot for speakers during series

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s i lv e r$ 2 5 0

SUMMARY OF BENEFITS (Speaker series-up to 4)

academicsportfolio

-03-

p a r t n e r s h i p o p p o r t u n i t i e s

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

r e c r u i t m e n t o p p o r t u n i t i e s

Title Sponsor (initiative is named after your company)

d i a m o n d$ 3 0 0 0

Logo featured on PBSN.ca sponsor pageLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Logo featured on awardsCompany banner(s) present at the eventDisplay and distribute corporate material during event

Company representative invited to give opening remarks Company representative invited to sit on judges panelCompany representative invited to present event awardsCompany representative at awards reception

Portfolio & resume of students in participation given to companyDistribution of promotional/recruiting material during eventCompany booth present at the event

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s i lv e r$ 2 0 0 0

SUMMARY OF BENEFITS (per case competition)

p a r t n e r s h i p o p p o r t u n i t i e s

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

r e c r u i t m e n t o p p o r t u n i t i e s

Title Sponsor (initiative is named after your company)

d i a m o n d$ 2 0 0 0

Logo featured on PBSN.ca sponsor pageLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Company banner(s) present at the eventDisplay and distribute corporate material during event

Company representative invited to give opening remarks Company representative invited to sit on judges panelCompany representative invited to present event awardsCompany representative at awards reception

Portfolio & resume of students in participation given to companyDistribution of promotional/recruiting material during eventCompany booth present at the event

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G o l d$ 1 5 0 0

s i lv e r$ 1 0 0 0

SUMMARY OF BENEFITS (jump start challenge)

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c a r e e r sportfolio

portfolio description

Overview of initiatives

The Careers portfolio is responsible for educating and training the organization’s members to be well-equipped upon entering the workforce. The portfolio organizes workshops, networking sessions and career panels in order to offer students the best and most diverse set of resources to ensure that they are able to effectively get the internship or job opportunity that they are interested in. This year, we’re rebuilding the portfolio from the ground-up to offer a complete agenda of resources that enable students to recognize what they want to do and how they can penetrate the field they are potentially interested in.

Careers in Business: An Introduction Careers in business, business options at western (i.e. BMOS, Economics, Ivey HBA etc.).

Novice Resume & Cover Letter Workshop Basic overview of job application process and individual resume & cover letter lessons.

Wine & CheeseNetworking based event with PBSN members, Ivey HBA students, Professors, Company representatives.

Advanced Resume & Cover Letter Workshop Follow-up workshop to Novice Resume & Cover Letter Workshop. Attendants will gain further counselling tips to career development options.

Leveraging LinkedIn Workshop How to utilize the professional networking platform effectively. Self-promotional tips to gain exposure in professional fields.

Successful Student’s Roundtable Question period for PBSN members to address current Ivey students, guided by themes.

Industry Exploration Session End of the year networking session with company representatives.

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p a r t n e r s h i p o p p o r t u n i t i e s

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

r e c r u i t m e n t o p p o r t u n i t i e s

Title Sponsor (initiative is named after your company)

d i a m o n d$ 2 5 0 0

Logo featured on PBSN.ca sponsor pageLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Logo featured on member t-shirtsCompany banner(s) present at the eventDisplay and distribute corporate material during event

Company representative invited to give opening remarks Company representative invited to host workshop

Company representatives invited to speak to students (networking)Distribution of promotional/recruiting material during event

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G o l d$ 2 0 0 0

s i lv e r$ 1 5 0 0

SUMMARY OF BENEFITS (CAreers program)

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

r e c r u i t m e n t o p p o r t u n i t i e s

Logo featured on PBSN.ca sponsor pageLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Display and distribute corporate material during event

Company representative invited to give opening remarks Company representative invited to host workshop

Company representatives invited to speak to students (networking)Distribution of promotional/recruiting material during event

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G o l d$ 5 0 0

s i lv e r$ 2 5 0

SUMMARY OF BENEFITS (Individual events-up to 7)

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student affairsp o r t f o l i o

portfolio description

Overview of initiatives

The Student Affairs portfolio is responsible for ensuring social engagement of the organization’s members. The portfolio organizes numerous events to allow students to connect in a light-hearted, non-competitive environment with each other, faculty and partners. Student Affairs plans to build on its previous successful events including the gingerbread competition and mentorship program by incorporating athletics and corporate social responsibility within its events. The efforts of the Student Affairs portfolio will bring students, faculty and company partners closer together by building lasting relationships through its wide array of events.

Gingerbread Competition The Gingerbread competition is a major winter social event that brings members together to compete in an epic architectural challenge to produce the biggest and greatest gingerbread house. This gives students a light-hearted break from winter exams.

Dodge for Darfur The PBSN is proud to host the annual Dodge for Darfur dodgeball tournament. The funds from the event aid the people of the war-torn Darfur by providing them proper living equipment and conditions.

Mentorship Program The mentorship program brings students from 2nd-4th year to mentor incoming business students. Mentees participate in social events in groups and are able to get critical, personalized advice from their available mentors.

Year-End Gala & Awards Ceremony The most pivotal event of the organization, the PBSN Year-End Gala brings members, mentors, faculty and partners together to celebrate the achievements of the organization. The gala features an awards ceremony where members of PBSN are recognized for their competitive, academic and other extra-curricular achievements within the organization.

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p a r t n e r s h i p o p p o r t u n i t i e s

b r a n d i n g o p p o r t u n i t i e sTitle Sponsor (initiative is named after your company)

d i a m o n d$ 2 0 0 0

Logo featured on PBSN.ca sponsor pageLogo featured on all website pagesLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Display and distribute corporate material during event

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s i lv e r$ 1 0 0 0

SUMMARY OF BENEFITS (Mentorship Program)

p a r t n e r s h i p o p p o r t u n i t i e s

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

Title Sponsor (initiative is named after your company)

d i a m o n d$ 3 0 0 0

Logo featured on PBSN.ca sponsor pageLogo featured on all website pagesLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Award of choice named after your company (subsidy of up to $200 per award)Company banner(s) present at the eventDisplay and distribute corporate material during event

Opening remarks (of up to 5 minutes in length)Company representative invited to present event awardsCompany representative at awards reception

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s i lv e r$ 2 0 0 0

SUMMARY OF BENEFITS (year end gala)

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communicationsp o r t f o l i oportfolio description

Overview of initiatives

The Communications portfolio is responsible for pursuing all marketing engagements of the organization’s members, the university campus and abroad. The portfolio heads a number of initiatives through its newsletter program, website, physical materials and marketing plans in order to spread exposure about PBSN’s events and partner events. This year, the Communications portfolio will be looking to solidify its efforts and establish communication channels that effectively engage students on campus and across Ontario.

PBSN Pages The PBSN Pages is a publication that is provided by the Pre-Business Students’ Network. The newsletter highlights key events and insights within the business world. Partners and faculty are able to provide editorial articles in order to promote a key issue or service.

Social Media Efforts PBSN pursues an aggressive effort to engage its members, the university campus and schools across Ontario on its social media front. Our Facebook and Twitter often feature discussions about the latest news stories and contests for students at Western.

PBSN TV This year, PBSN will be premiering its YouTube channel bringing high-quality video content to the members of PBSN and university students abroad. The channel will record all events, competitions, and speaker lectures.

Promotional Marketing The PBSN also pursues other promotional marketing methods through its t-shirt line, rave cards and printed materials. These are intended to engage members offline and build the organization’s brand.

Website The PBSN is building a state-of-the-art website for all of its activities this year. Currently in development, it will feature sections featuring all of the portfolios’ activities, partner announcements, events on campus and initiatives across Canada.

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b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

r e c r u i t m e n t o p p o r t u n i t i e s

Logo featured on front pageLogo featured on sponsor’s page

Submit an article (pre-written or prompted) Submit an advertisement or promotion

Submit recruiting material

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G o l d$ 7 5 0

s i lv e r$ 2 5 0

SUMMARY OF BENEFITS (pbsn pages)

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

Logo featured at the beginning of videosLogo featured at the end of videosCorporate identity featured within all text writing of video content (YouTube description, etc.)

Corporate commercial/plug featured at the beginning of videos Potential specialized requests for collaboration on certain video projects (promotion) Can upload a promotional video on your behalf to our channel.

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G o l d$ 1 2 5 0

s i lv e r$ 5 0 0

SUMMARY OF BENEFITS (pbsn TV)

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

r e c r u i t m e n t o p p o r t u n i t i e s

Logo featured on sponsor’s pageCorporate promotion through social media (Facebook, Twitter)

Corporate page feature in organizational branding (Facebook, Website) Submit an advertisement or promotion

Submit promotional/recruitment material

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G o l d$ 7 5 0

s i lv e r$ 2 5 0

SUMMARY OF BENEFITS (social media package)

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projectsportfolio

portfolio description

Overview of initiatives

The Projects portfolio is an entirely new initiative that aims to offer students the opportunity to get real-world work and internship experience while they are still studying at university. The Projects portfolio is so unique that there is no similar offering in other business societies across Canada. The portfolio will be offering its core program along with workshops in conjunction with the Media and Technology portfolios, as well as a distinctive entrepreneurial speaker series to help ambitious entrepreneurs get the best advice from some of the most successful Canadian startups.

Entrepreneurial Speaker Series The Entrepreneurial Speaker Series invites Canadian entrepreneurs and company delegates to speak about the challenges and successes in their respective industries as well as provide advice to budding entrepreneurs on things they can do to succeed.

Projects Program The core of the program is to offer businesses in London the opportunity to get essential or experimental projects to be completed by Western students at zero to minimum wage cost. London businesses get the opportunity to experiment on new initiatives or complete core necessities, while students get the necessary work experience they need to hone their skills and expand their interests.

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p a r t n e r s h i p o p p o r t u n i t i e s

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

r e c r u i t m e n t o p p o r t u n i t i e s

Title Sponsor (initiative is named after your company)

d i a m o n d$ 2 5 0 0

Logo featured on PBSN.ca sponsor pageLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Company banner(s) present at the eventDisplay and distribute corporate material during event

Company representative invited to give opening remarks Company representative invited to host workshop

Company representatives invited to speak to students (networking)Portfolio of students in participation and their respective resumes given to companyDistribution of promotional/recruiting material during event

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G o l d$ 2 0 0 0

s i lv e r$ 1 5 0 0

SUMMARY OF BENEFITS (projects program)

p a r t n e r s h i p o p p o r t u n i t i e s

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

Title Sponsor (initiative is named after your company)

d i a m o n d$ 7 5 0

Logo featured on PBSN.ca sponsor pageLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Display and distribute corporate material during event

Available slot for speakers during series

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G o l d$ 5 0 0

s i lv e r$ 2 5 0

SUMMARY OF BENEFITS (Speaker series-up to 2)

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portfolio description

Overview of initiatives

The Media and Technology portfolios are responsible for producing all media and technical products that enable the organization to run and effectively reach its members. Apart from their operational duties, the portfolios voluntarily hold workshops in order to share their skills and enable aspiring business entrepreneurs to maximize their success. This year, the portfolios will be holding several workshops that enable individuals with no background in media and technology to quickly actualize their ideas and produce robust online ventures.

p a r t n e r s h i p o p p o r t u n i t i e s

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

r e c r u i t m e n t o p p o r t u n i t i e s

Title Sponsor (initiative is named after your company)

d i a m o n d$ 1 0 0 0

Logo featured on PBSN.ca sponsor pageLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Display and distribute corporate material during event

Company representative invited to give opening remarks

Company representatives invited to speak to students (networking)Distribution of promotional/recruiting material during event

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G o l d$ 7 5 0

s i lv e r$ 5 0 0

SUMMARY OF BENEFITS (workshops-up to 3)

Establishing Your Social Media Presence This workshop will feature a technical tutorial on how to best capture the most readily available tools that modern social networking sites offer.

Introduction to HTML/CSS, SEO Marketing and Computer Design (Series of Comprehensive Workshops)These workshops will provide a comprehensive overview of the technical skills in setting up a personal website. The instructor will include details on how to add/edit images, logos, text as well as feeds from Twitter and Facebook. Lastly, there will be some quick tips on how to make the website recognizable by search engines.

Starting Your Online Business This flagship workshop will feature all the tools necessary for students to expand their business ideas into the online space without any required technical experience.

Media+Technologyp o r t f o l i o

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portfolio description

Overview of initiatives

The Finance portfolio is responsible for interfacing with partners, budgeting the organization’s activities and engaging members with opportunities. The portfolio holds an annual stock pitch competition where members arrange into teams and propose potential firms to invest in based on concrete analysis and reasonable estimates. The stock pitch competition is often the first exposure that regular students get into the world of finance and is an incredible opportunity for students to explore their passion in the field.

Stock Pitch CompetitionThe PBSN stock pitch competition is an annual competitive event that exposes members to finance for the first time. Members can enter in teams in order to practice their public speaking, marketing and financial analysis skills. Winners win cash prizes for providing the best stock pitch as determined by our judges. Members from the Ivey HBA program, faculty and partners can participate in the judging process.

p a r t n e r s h i p o p p o r t u n i t i e s

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

r e c r u i t m e n t o p p o r t u n i t i e s

Title Sponsor (initiative is named after your company)

d i a m o n d$ 2 0 0 0

Logo featured on PBSN.ca sponsor pageLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Corporate promotion through social media (Facebook, Twitter)Company banner(s) present at the eventDisplay and distribute corporate material during event

Company representative invited to give opening remarks Company representative invited to sit on judges panelCompany representative invited to present event awards

Portfolio & resume of students in participation given to companyDistribution of promotional/recruiting material during event

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SUMMARY OF BENEFITS (competitions)

f i n a n c eportfolio

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y e a r r o u n d s p o n s o r s h i p

The Pre-Business Students’ Network is a recently established organization that aims to cater to the needs of all of Western’s business students. It does this by providing an ample amount of workshops, competitions, socials, networking sessions and speaker events. Many of these items were not explicitly mentioned within the sponsorship package based on their scope. Furthermore, sponsorships are often limited based on the scope of their involvement. As such, the PBSN is now offering the opportunity to sponsor the entirety of the organizations activities. Bundled with the year-round sponsorship are some of the aforementioned opportunities, including the inclusion of branding within a majority of our communications. At PBSN, we believe that we are pushing the boundaries of the opportunities that we are providing for students. With your help, we will establish a new frontier.

b r a n d i n g o p p o r t u n i t i e s

p e r s o n n e l i n v o lv e m e n t o p p o r t u n i t i e s

r e c r u i t m e n t o p p o r t u n i t i e s

d i a m o n d$ 1 5 0 0 0

Logo featured on PBSN.ca sponsor pageLogo featured on all website pagesLogo featured on flyers and promotional materials (distributed on campus, etc.)Logo featured on event materials (powerpoints, instructional materials, etc.)Logo featured on member t-shirtsPromoting of company through social media (Facebook, Twitter)Company banner(s) present at all of our eventsDisplay and distribute corporate material during event

Company representative invited to speak at any Townhall (bi-weekly meeting)Special consideration for impromptu events. Available slot for speakers during series

Company representatives invited to speak to studentsDistribution of promotional/recruiting material during all events

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SUMMARY OF BENEFITS

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-15-

other sponsorships+ Contact informationThe PBSN welcomes sponsorships in non-menetary forms such as discounts and coupons to members. Whether you are a restaurant, a pub, an arcade, or a certification, your sponsorship can help draw our 1200 members toward your products and services. Your logo will be placed on PBSN’s sponsorship page with its size dependent on your contribution.

If you have any specialized requests for sponsorships, or questions about certain activities of specific portfolios, please don’t hesistate to contact us. Our listed executives will act as liaisons to cater to your needs.

t h a n k y o u f o r y o u r i n t e r e s t a n d s u p p o r t !

Finance Committee MembersNicola McIlwrick (Vice-President)

Jane Rho (Vice-President)Rebecca Luo (Executive)

Prabhjot Mukkar (Executive)Allan Yan (Executive)

Contact: finance@pbsn.ca

Keep track of how your sponsorship is helping our society by visiting

www.PBSN.CA-16-

pre-business students’ networkGET CONNECTED.