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SPORTS, TOURISM, ARCHAEOLOGY & MUSEUMS

AND YOUTH AFFAIRS DEPARTMENT,

GOVERNMENT OF KHYBER PAKHTUNKHWA

TOURISM CORPORATION

13-A, Attached Building Complex, Khyber Road,

Peshawar Phone! "#11$"1 % &ax! "#1$'(1

P C - )

OF THE

UMBRELLA SCHEME NAMELY

*+R). /002+P.0*AC*))*)0 ) K45B0R PAK4*K46A

70/+6.0* &/87PR00*A*)+ *+ P/6P8

A/P #$11-#$1#, R0&20C*0/ A* 0R)A2 + (1" 6)*4

C+.P*0R +11$9:1, 4A); C+* A/A22+CA*)+ +& R!9$$$$$ .)22)+7+ *40 R000 )/08

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Revised 2005

GOVERNMENT OF PAKISTANPLANNING COMMISSION

PC-I FORM(SOCIAL SECTORS

1. Name of the project : PC-I of the Umbrella scheme namelyTourism Development ctivities in !hyberPa"htun"h#a $%n&o#ment 'un&(

). *ocation !hyber Pa"htun"h#a

+. uthority responsible for

i. ,ponsorin Tourism Department /overnment of!hyber Pa"htun"h#a.

ii. %0ecution Tourism Corporation Pesha#ar.

iii. peration an& maintenance Tourism Corporation Pesha#ar.

iv. Concerne& fe&eral ministry Tourism Department /overnment of!hyber Pa"htun"h#a.

2. Plan provision The scheme namely PC-I of the Umbrella schemenamely Tourism Development ctivities in !hyberPa"htun"h#a $%n&o#ment 'un&( has beenpropose& in the DP )311-)31) reflecte& at serialNo. 415 #ith computer no.113671 havin cost an&allocation of 8s:633 million $on the revenue si&e(.

6. Project objectives an& its relationship

#ith ,ector9s objectives: The scheme has been prepare& to increase theflo# of &omestic tourists to !hyber Pa"htun"h#abesi&es euippin the Tourism Corporation tobecome self-sustainable #ith the provision ofen&o#ment fun&s of 8s. 633 million the profit of#hich shall be use& to run the affairs of thecorporation. t the same time the provincialovernment has committe& the transfer of 13 resthouses initially to be utili;e& for tourism promotionin the province an& raisin revenues for thecorporation for sustainable investment in tourism

#ithout e0tra reular annual bur&en on theprovincial e0cheuer.

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7. Description justification an&technical parameters The propose& scheme is in line #ith the policy of

the provincial overnment to strenthen the&evolve& subject of tourism as an in&ustry in thene0t &eca&e an& at the same time aimin forcreatin a con&ucive environment that in turn ise0pecte& to enhance the soft imae of !hyberPa"htun"h#a on the one han& #hile ma"intourism as a venture for income eneration by thelocal communities on another. The thrust of theactivities is to enerate opportunities for healthyrecreation that is in consonance #ith the localheritae tra&itions an& norms. It also incorporatespromotional activities creation of tourism facilitiesfor eneratin ample income to support thecommunities #hile at the same time be an autosystem that e0pan&s an& ro# for acceleratin

economic activity at rass root level. It alsoincorporates the notion of provision for loistics forthe hol&in of reular tourism propaatin eventsthrouhout the province thereby &efeatin militancyby means of this cultural offensive.

4. Capital cost estimates:

The follo#in is the proce&ure for utili;ation of the procee&s receive& on the en&o#ment fun&of 8s. 633.333 million reflecte& at serial No. 415 #ith computer No.113671:

The amount 8s. 633 million reflecte& at serial No. 415 #ith computer No.113671 havin

cost an& allocation of 8s:633 million $on the revenue si&e( to be "ept in ban" or&evelopment financial institutions etc on ma0imum interest rate.

The

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Proramme

2.perational costs an& activities of the ?outh TourismDevelopment Proramme $?TDP(

+.333

6.perational costs an& activities of the rchaeoloical> Beritae Tourism Proramme

+.333

7.perational costs an& activities of the baseen 'erry

Project.

2.333

4.perational costs an& restoration renovation of thecorporation assets run for &emonstrative purposes.

5.333

@.perational costs an& activities of the touristsfacilitation centers

4.35)

5. Participation in local reional > International fairs 5.))3

Rs Mi%%i$& )*500

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*2 +ETAILS OF SUB SCHEMES , ACTIVITIES

*2' Es".%is/#e&" C$s"s $ "/e $1e"i$& " "/e C$e Oi3e $ FY 20''-'24

C40/20 &+R 06 0&3es )7 'i0ture @3333.33

23233

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*22 O1e"i$&% 3$s"s &d 3"ivi"ies $ "/e Ce"ive i&84

S ! NAME OF COMPONENTCOST (RSMILLION

1

perational Costs of professional enae& :i. &visor Publicity > Promotion 8s. 63333ii. Inchare Creative Ain 8s. +6333iii. /raphic Desiner 8s. +2333iv. =ar"etin =e&ia > Public 8elation fficial 8s. +3333v. =e&ia fficial $Ur&u( 8s.)3333

vi. =e&ia fficial $%nlish( 8s. )3333vii. Eunior /raphic Desiner 8s. )3333viii. Naib Fasi& 8s.4333

Total Costs: 8s. )17333 0 1) month $8s. )65)333(

).733

)ssemblin of customi;e Des" top ) number for Creative Ainfor raphic > &esinin purose.

3.+7@

+Publicity > Promotional activities throuh %lectronic =e&iasuch as TG 'ace streamers etc. 3.@33

7Publicity > Promotional activities throuh

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4.).2 O1e"i$&% 3$s"s &d 3"ivi"ies $ "/e Y$="/ T$=is# +eve%$1#e&"P$8##e (YT+P4

S ! NAME OF COMPONENTCOST (RSMILLION

1

perational Costs of professional enae& :

&visor ?outh Tourism Development Proramme 8s.133333 P= an& Photorapher 8s. )6333 P=Total Costs: 8s. 1)6333 0 1) month $8s. 1633333(

1.633

)

rranements of &ifferent youth activities such as summercamps seminars #or"shops orientation lectures an& #al"setc. in &ifferent e&ucational institutions an& touristic locations ofthe province.

3.773

+Tourin various areas to the participantsinstitutions of ?outhTourism Development Proramme

3.733

2=a"in DGD CD an& Prints of photoraphs an& press cuttinof the activities 8s. 13333- per month for one year

3.1)3

6,tationary internet D,* computer soft#are > harare etc.

8s. 13333 per month for one year.3.1)3

T$"% Rs +.333

E?1%&"i$&4 ?TDP aims at improvin the "no#le&e of the youth rear&in thetourists assets of !hyber Pa"htun"h#a by inculcatin rest an& recreationalactivities in to their aca&emic curricula.

4.).6 O1e"i$&% 3$s"s &d 3"ivi"ies $ "/e A3/e$%$8i3% @ Hei"8eT$=is# P$8##e4

S ! NAME OF COMPONENTCOST (RSMILLION

1

perational Costs of professional enae& :i. &visor rchaeoloical > Beritae Tourism Proramme

8s.63333 P=ii. Photorapher 8s. )6333 P=

Total Costs: 8s. 46333 0 1) month $8s. 533333(

3.533

)

rranements of stu&y tours an& e0pe&ition caravans to visit&ifferent sites havin rchaeoloical Tourism > Beritaepotential such as ,#at =ar&an Ta"ht-e- harare etc. 8s. 13333 per month for one year.

3.1)3

T$"% Rs

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4.).7 O1e"i$&% 3$s"s &d 3"ivi"ies $ "/e A.see& Fe; P$e3"4

S ! NAME OF COMPONENTCOST (RSMILLION

perational Costs Per =onth of professional enae&:1 Project Director 8s. 63333.331 Inchare !un& 8est Bouse 8s.16333.331 &min Inchare 8s. 16333.33

1 ccountant 8s. 1)333.331 Project ,upervisor 8s. 16333.331 harare etc. 8s. 11333 per month for one year.

3.1+)

T$"% Rs

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*26 O1e"i$&% 3$s"s &d 3"ivi"ies $ "/e "$=is" 3i%i""i$& 3e&"es4

S ! NAME OF COMPONENTCOST (RSMILLION

1

perational Costs Per =onth of professional enae&:Consultant TIC perations 8s. ))333.33Computer Technical ssistant 8s. )3333.33

Tre""er -Cum-Computer ssistant 8s.13333.33Naib Fasi& $=useum( 8s. 5333.33Inchare TIC Donaali 8s. 1@333.33ssistant TIC Donaali 8s. 13333.33Cho#"i&ar TIC Donaali 8s. 7333.33Inchare TIC Chitral 8s.1@333.338eceptionist TIC Chitral 8s.13333.33NF TIC Chitral 8s. 7333.33Cho#"i&ar TIC Chitral 8s. 7333.33Inchare TIC bbottaba& 8s. 13333.33NF TIC bbottaba& 8s. 7333.33Inchare TIC Islamaba& 8s. 1@333.33ssistant 8eceptionist TIC Islamaba& 8s. 13333.33Cho#"i&ar TIC Islamaba& 8s. 7333.33NF TIC Islamaba& 8s. 7333.33Inchare TIC ,#at $,#at Continental Botel( 8s. 1@333.33Careta"er Cho#"i&ar TIC *an&a"ey ,#at 8s.7333.33Total Costs: 8s. )16333 0 1) month $8s. )6@3333(

).6@3

)

8ent of TICs of Chitral 8s. )6333- Per =onth8ent of TICs of bbottaba& 8s.11333- Per =onth8ent of TICs of Islamaba& 8s. 63333- Per =onth8ent of TICs of ,#at ,#at Continental Botel 8s. 23333- P=Total 8ent for 1 year 8s. 1)7333- Per =onth 0 1) $8s.161)333-(

1.61)

+ Tourin various areas by the TICs ,taff professional enae& 8s. 63333- per month for one year.

3.733

2,tationary %lectricity internet D,* Aeb telephone fa0 computersoft#are > harare etc. 8s. 63333 per TIC per month for 2 TICi.e. Pesha#ar Chitral bbottaba& > Islamaba& for one year.

).233

T$"% Rs *0:2

E?1%&"i$&4 The TC!P is in the process of establishin 4 Tourist Info Centers inIslamaba& Islamaba& irport Pesha#ar Pesha#ar irport bbottaba& Naran >Chitral for promotion of tourism. The proper functionin of a TIC entails that it is fullyfurnishe& an& is at least provi&e& #ith a PC havin Internet Phone > 'a0 in or&er tofacilitate the tourists more effectively.

*2: P"i3i1"i$& i& %$3%7 e8i$&% @ I&"e&"i$&% is4

S ! NAME OF COMPONENTCOST (RSMILLION

1

$%d T$=is# +; 20'2

%0hibition Inauuration > Conclu&in ceremonies 8s.3.)33

%vents filmin > photoraphy 8s.3.3)3

Publicity throuh

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)

S/$> Csi&8 $ KPK T$=is# 1$d=3" i& Is%#.d7L/$e7 K3/i &vertisement in the Tele %lectronic me&ia by Creative Ain

TC!P

,ouvenir - &epictin !P! Tourism Beritae rchaeoloy >

crafts loos $!hyber Pass TC!P insinia Pesha#ar=useum ,han&ur 'ort

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comparative a&vantae of the province in thetourism sector in or&er to ma"e it an incomeeneratin venture for the province that finallyestablish lin"aes an& coor&ination #ith similarorani;ation #ithin an& outsi&e the province as#ell as the neihborin countries of fhanistanChina an& possibly central sian republic states.

13. 'inancial Plan an& mo&e of financin8s. in million

--------------------------------------------------------------------------------------------------------------------------mount for mount forCapital 8ecurrin,ources %0pen&iture

--------------------------------------------------------------------------------------------------------------------------I $a( /overnment sources:

$'e&eralProvincial( Provincial

$i( /rant 8s. 633 million en&o#ment fun&$ii( *oan NN%$iii( %uity Investment NN%$iv( Direct /overnment

%0pen&iture

N$"e4 the 8s. 633 million #oul& be "ept in ban" ofrepute an& appropriate ran"in to be selecte& aftercompetitive rate for profit selection process forin&efinite perio& startin from 6 years to 16 years.

nly the procee&s from the profit so accrue& #oul&be utili;e& for meetin the operational costs of theTourism Corporation !hyber Pa"htun"h#a on boththe &evelopment an& non-&evelopment si&e. In themean #hile revenue #oul& also be enerate& in aphase& manner from the assets an& activities ofthe corporation to ma"e it a lea& orani;ation forthe promotion of tourism in sustainable manner.

$b( ,ponsorin encyLs o#n

Contribution. %stablishment >= e0penses #ill be borne byTC!P from the procee&s of the profit of the 8s.633 million en&o#ment fun& that #oul& be "ept inban" of repute an& appropriate ran"in to beselecte& after competitive rate for profit selectionprocess for in&efinite perio& startin from 6 yearsto 16 years. nly the procee&s from the profit soaccrue& #oul& be utili;e& for meetin theoperational costs of the Tourism Corporation!hyber Pa"htun"h#a on both the &evelopment an&non-&evelopment si&e. In a&&ition to above if any

special tas" is assine& by the competent authorityit #oul& have to be supporte& by financialcommitment.

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$c( Private Investment NN%

$&( *ocal

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ii. %mployment eneration

$&irect an& in&irect( The sub schemes un&er the umbrella scheme are

e0pecte& to &irectly contribute to the improvement

of e0istin assetscreation of ne# assets an& to

enable the corporation to be mobile in the fiel& in

or&er to peruse the notions of promotion of tourismthrouh income eneration by the local

communities throuh small scale enterprisin

activities for elimination of poverty an& ma"in

tourism as an in&ustry in the province on soun&

footin.

iii. %nvironmental impact The initial environmental e0amination in&icates that

the proper &isposal of sanitation #oul& help in

maintainin clean environment.

iv. Impact of &elays on project

cost an& viability ll the activities have been caste& for the current

'? on current mar"et rates an& therefore no

escalation of cost is e0pecte&. This current PC-I

#ill be the basis for subseuent PC-Is to be

recommen&e& for approval approve& in

anticipation by the =anain Director from the

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un&erta"in tourism as income eneratin

activities at the rass roots level thereby creatin

employment to the locals especially the youth.

12. Certifie& that the project proposal has

been prepare& on the basis of ui&elines

provi&e& by the Plannin Commission

for the preparation of PC-I for ,ocial

,ectors. The cost estimates are accor&in to the open

mar"et rates.

PREPARE+ BY4

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