Date post: | 26-May-2015 |
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Saying of Holy Prophet (Peace Be Upon Him)
“May Allah shower mercy upon people who are polite and considerable when they sell and buy and demand back their debts”.
Presented to
Prof. Sajjad Sindhu
Presented by
C KompanyBBA 9- C
Group Members
Khurram SultanG1F05BBAH0212
Waseem JalalG1F05BBAH0232
Ali KhalidG1F05BBAH0310
Mehboob AlamG1F05BBAH0311
Muhammad WaleedG1F05BBAH0329
Project Overview
About PCIT
Mission & Vision
Products
Detailed Overview of BBA
Consumer awareness
Consumer learning process
Attitude Formation
Decision Making Process
Consumer Motivation
Prototype
Waleed Mughal
Chairman’sMessage
Societies and civilizations that resist change write their own epitaph. To be useful and equal partners in the new world order of the twenty-first century, it is imperative that Pakistanis acquire professional and management skills at par with international standards. No nation can afford to insulate itself from the explosion of technological development taking place in other societies and economies.
Mian Aamir
About PCIT
About PCIT •PCIT is basically a product of Punjab Group Of Collages Pakistan.•Punjab College of Information
Technology since its inception in the year 2000 enjoys the reputation as a house of superior learning in the field of information technology.• It follows American system of
education, envisaging its characteristics & attributes including faculty, curricular, instructional methodology & student evaluation (grading) system.
About PCIT (Contd.)
PCIT is proud to introduce the most innovative & job-oriented programs ensuring bright careers for students. Their programs are rigorous & designed to meet the demands of time.
VISION
To provide quality education to the youth of the country in the most challenging disciplines of knowledge through competent and proficient faculty, state of the art equipment and highly conducive learning environment
Vision
Products
Products
MBA Professional Finance Marketing HR
MBA Executive BBAH
Finance Marketing HR
BCS
BBA-H
Introductionto BBA
BBA program is related to the business oriented studies for those individuals which are interested in the field of business.
PCIT enters the market of Gujranwala through proper search. During this search, they find that Gujranwala has not any of the single institute offering the Program of BBA (Hons)
At that time it was totally new trend of Honor degree in Pakistan so there was huge scope of BBA-H
Primary Goal
The main and prime goal of PCIT for the BBA program is to provide just a quality education so that the students may perform well when enters in the related markets.
The second main goal was to promote the professional studies in Gujranwala.
PRODUCT DEVELOPMENT
Product Development
There are many main pillars of PCIT who are involved in the development of this product. But the key player is Mr. Suleman Anwar who paid full
attention and developed this product in a very effective way. By assignning practial projects to the students, so that they can be developed according to the market requirement.
Mehboob Alam
Understanding about the product
Understandingabout the Product
The Consumer perceives the product in a similar ways: BBA Program is a complete business study in which an individual can be prepared as a business oriented personality. Having a know how about the field of business.
Understandingabout the Product
It tries to satisfy the wide range of multi subjects in the field of business.
The motive is to have awareness about the latest tactics used in the businesses.
BENEFITS of BBA
Our product satisfies all the needs related to the business field such as
Communication skills. Decision Making skills. Problem solving tactics. Business rules. Multi-subjects skills like Finance, Marketing, Human Resource etc.
Market Awareness
Target Customers
Target Customers
BBA Program is targeting the following Customers The students recently cleared intermediate and interested for honors Degree. Business Oriented Individuals
Segmentation
Segmentation
Hybrid Segmentation
Demographic Segmentation On the base of Education. Geographic Segmentation (Location) They launched BBA In Gujranwala.
Psychographic Segmentation Middle Upper
Use situation (Behavioral Segmentation) Specific situation when students
pass Secondary exams.
Ali Khalid
Consumer Learning Process
Consumer learning process
Motivation
Cues
Response
Reinforcement
To Become a Good Business man.
Through the BBA orientation and promotions.
Either to go with BBA Or not.
Extra Curricular Activities, Study tours, Seminar and practical work etc..
How consumer learn
There are two school Of thoughts of consumer learning. Behavioral Cognitive
In Case Of our Product BBA-H, the consumers Fall under the Cognitive learning theory.
Cognitive Learning
Consumer AwarenessEvaluationBehaviorFinal evaluation
There are two main sources of consumer awareness or consumer learning: Commercial source Non- commercial source
ConsumerAwareness
Non-commercial Past experience Family, friends , groups Mouth of words
Comercial Print media Direct marketing Through News Paper etc.
ConsumerAwareness
EvaluationDifferent alternatives Of BBA-H are :
BBA B.Com B.A etc
Behavior
Selection of BBA-H
Final Evaluation
Is BBA fulfill the business education requirements during doing BBA Program.
Khurram Sultan
Attitude Formation
&Functional Approach
Attitude Formation
Attitude of Consumers are developed through following ways: Advertisements Word of mouth Social Class
BBA Multi-Education Course BBA Scope. New Program.
Functional Approach
Utilitarian Function They provide the BBA with suitable price which satisfies the
benefit offered by BBA. Value Expressive Function PCIT provided the Quality Education & Well-Known University’s Degree [UCP] which was the actual demand of customers.
Functional Approach
Ego Defensive Function BBA developed the self concept among the Students about its Significance.
Knowledge Function BBA gave the knowledge about
new features of multi-fields in a single program.
Consumer Decision
Making Process
Consumer Decision Process Pre-Purchase Activities Purchase Activities
Post Purchase Activities
Pre-Purchase
Need Recognition: To recognize the Biogenic Needs Information Search: External Search, Commercial, Non Commercial
Evaluation Of Alternatives Determinant and Salient Attributes Competitor ProductsSelection Of Product
Purchase Convenient Stores Product Purchase Situation
Profit Margins Free Sampling
Post- Purchase
Post Consumption Evaluation Mostly Satisfaction (75%-80%) Cognitive Dissonance (Some) Divestment (Instructions are on Pack about disposing)
Competitors
Competitors
GIFT UNIVERSITY
PUNJAB UNIVERSITY
VIRTUAL UNIVERSITY
Waseem Jalal
Gap Identification
Consumer Motivation
The identification of consumer motives is an Important step in order to ensure that appropriate needs & wants will met by the product.
ConsumerMotives
Through formal Interviews we have find out consumer motives and develop a Gap Identification among the consumer motives and the actual Product (BBA-H)
Gap Identification
Absence of High Qualified Professor. No practical market activities PCIT, not recognized as a university No awareness of BBA in Gujranwla Market. No orientation [career conceling] element International original Books are not available at libraryNo such related study tours and seminar Computer lab insufficient
Prototypes
Prototypes Hiring of Professional professors that can train the students according to the merit. Internship and practical working
will be assigned after passing three semesters to the students in market. A Seminar will be conducted for
the businessmen in chamber on yearly basis. A proper orientation will be arranged and Experts will be hired for career counseling.
Prototypes Different study tours will be arranged for interested subjects. The campus will be shifted to a
new place, which will define a university and will be recognized one. The library will be updated with international books.
Marketing Mixof Prototype
Marketing Mix of
Prototypes
Product
Place
Price
Promotion
Product BBA is a product, related to the services; and our product will be introduced with extra features according to the demand of consumer.
Place The place selected for the BBA program will be comfortable to every one.
Having a good location where every one can access easily. Beside TDCP Sialkot By-pass, Gujranwala.
Price The prices for BBA Program will be normal according to the income level of Gujranwala.
As compare to the competitors, the price of our product is economical.
6000/- per subject.
PromotionWe will use different sources for the promotion of our product like :
Direct Marketing Conducting orientation programs
in PGC for Inter students. Direct Mailing TV Adds Billboards College Magazine
Thank You