www.entcommedia.com
Ph: 412-298-1513 / F: 866:521-1581
Daryl Milliner, President / CEO
New York~ New Jersey~ Pittsburgh
1
Friday, April 24, 2015
Connect. Inform. Engage.
Powerful Marketing Integrations
New & Emerging Media Solutions
Entertainment Communications, LLC
Daryl Milliner Media llc.
New York- New Jersey- Pittsburgh
Media strategies that deliver measurable results
Friday, April 24, 2015
Presented to:_____________
An integrated advertising and promotional campaign
Friday, April 24, 2015
Powerful Marketing
Out of Home.
On The Bus
On the Go.
On The Cloud
Where consumers are.
Where consumers work, learn, play or are being entertained.
On any Device
O n WiFi
Friday, April 24, 2015
The Power of Integration
Multi- Channel-Media Solutions
Texting / Mobile
Cinema Phase ITraditional
Billboards~ Print~ TV~Radio
Digital-On Line
FlyAds
Social Media
Geo Targeting
SEO~ SEM
Friday, April 24, 2015
Integrated SolutionsEngaged audience
Social Media
(Cinema)Association with blockbuster movies
On Line ~ Off Line
Mobile / Texting
On On One marketing
Guerilla Marketing
Direct / InDirect Marketing
Friday, April 24, 2015
Cinema Advertising Benefits for Your Business
• Increase awareness and excitement for your with a campaign on the big screen.
• Leverage the power of the movies across an in-theater, online, and mobile platforms
• Reach an engaged, receptive audience of
entertainment-loving adults& moviegoers !
Friday, April 24, 2015
Exposure to Ads On-Screen Boosts the Impact of Television Advertising
Message recall nearly doubles among people seeing ads on-screen and on TV
Friday, April 24, 2015
Moviegoers Are Affluent
Median Household IncomeMedian Household Income
Moviegoers $81,000
US Population $59,400
Friday, April 24, 2015
Moviegoers Crave Excitement
" I often crave excitement."
"I like a lot of variety in my life. "
" I like outrageous people and things." 123
112
118
VALS Statements: Agree
Source: GfK MRI DoubleBase [2012]; Base = Adults 18+; Weight Factor: Vals; Moviegoers = 1+ Times/Month in Trade Areas
Friday, April 24, 2015
CinemaHighest recall of any mediaCaptive AudienceAudience has higher average incomeMost Qualified Consumer In AmericaAudience pays more attention to your adNo TIVO, No Remote, No Channels
Friday, April 24, 2015
CinemaReaches an elusive audience
Traditional media is being redefinedBroadcast television viewership is downNewspaper readership is downAd skipping behavior is increasing but not possible with cinema.
Friday, April 24, 2015
Cinema AdvertisingPre-show cinema advertising will be utilized in leading theaters within each Regional DMA.
30 second full motion ads will be shown in preferred placement, closer to movie start time to be viewed by 70% of projected audience per theatre.
Ad will be shown :
Every Movie, Every Screen, Every Day for the duration of the Flight.
Friday, April 24, 2015
Cinema Advertising
Protocol: Major theaters in a Regional DMA will be used.
Ads shown: Every Movie, Every Screen, Every Day
Ads run: Daily average of 5 times per screen per day.
EXAMPLE: A Theater has 22 Screens:
Your ad will run:
I.E,. 7 days X 22 Screens =7 X 5 X 22 = 770 times per week
16 weeks = 770 X 16 = 12,320 times. plus lobby ads
26 weeks= 770 X 26 weeks = 20,020 times, plus lobby ads
52 Weeks= 770X 52 Weeks = 40,040 times, plus lobby ads
Friday, April 24, 2015
Cinema Advertising Initial cinema advertising campaign will run for ____ number of weeks.Total projected impressions for cinema advertising:Over __ weeks : ____ million.LEN: ____(Lobby Entertainment Package)
Friday, April 24, 2015
Cinema LocationsTotal projected impressions for cinema advertising over 16, 26 or 52 week reaches between 1.00 and 10 Million consumers.Add our integrated Mobile, Texting and On Line Package; Reach up to 50 Million Consumers per Month!!
The locations / region where cinemas are located:
All Inclusive Regional DMAs in Each City / Community
Friday, April 24, 2015
Why Cinema is so Effective?Highest recall of any media.
Association with blockbuster movies.
Engaged audience.
Captive Audience
Most Qualified Consumer In America
Cost: Pennies Per Ad
Cinema Delivers Advertising Friday, April 24, 2015
Digital IntegrationPortfolio of online sites to align with target demographics
Above average HHI for viewers of online sites
Banner ads, skyscraper ads, block ads, and leaderboard ads provide eye catching variety
Lifestyle entertainment website advertising
Friday, April 24, 2015
Digital Advertising
Ads promoting your business will be placed on a variety of entertainment and lifestyle websites.
Skyscraper, banner, block, and leaderboard ads will be utilized.
Online ads will be run over a 16, 26 or 52 week cycle with a guarantee minimum of 1.5 million impressions.
Friday, April 24, 2015
Social Promotion
Integrated PlatformEngaged audienceTwitter messaging and promotions daily for one yearReal time promotional offersBrand buzz buildingSupport existing social media presence for your business to promote offers in social space regardless of existing “follow” or network status...
Friday, April 24, 2015
Social Media Promotions
A social media promotional campaign closely tied in with cinema and website/digital advertising will be utilized throughout the year to provide promotional and buzz building.
A follow campaign will take place with ambassadors who will urge people on site to “follow” your business throughout the year, along with with calls to actions and special promotional offers.
1 year Twitter campaign with “follow us” outreach at the start with over 2000 tweets guaranteed throughout year.
Our team will update your digital footprint periodically with innovative perks and creative blogs, content and informative relevant topics. We will help develop substantive information about your business and share industry trends.
Friday, April 24, 2015
Why Integrated Cinema and Digital Media?
Integrated advertising campaigns work.
Aided recall is boosted by 61% when integrated.
Activation is boosted by 75% when integrated.
Friday, April 24, 2015
Campaign Impressions
Total projected impressions for cinema
___________( Will Give)Total projected impressions for online
___________(Will Give)
Friday, April 24, 2015
Metrics Matter
Social promotion campaign via Twitter provides promotion specific codes for ease of trackingOffer dining discount with movie ticket stub redemption to track cinema effectivenessOnline specific offers and promotions allow measurement of campaign effectiveness
Friday, April 24, 2015
Campaign Overview
52 / 26 ___Week mobile / Texting 52 / 26 ___week integrated campaign52 / 26 ___week cinema, online, and social promotion advertising campaign 52 / 26 ____week Twitter Integrated / social media promotional campaign
Friday, April 24, 2015
Campaign Investment
$___________Cinema$___________On Line$____________Mobile$____________Texting$_____________ Social
X_______________________
Friday, April 24, 2015
Projected Campaign Flight
Cinema, Online, Mobile, Texting social promotion.
______ 2015 – _______ 2015
Flight: exact start date to be determined
-Twitter promotional.
- On Line
- Mobile
- Texting
= Flight-_____2015 – ______, 2015_
Exact start date to be determined
Friday, April 24, 2015
Prepared by:Daryl Milliner, President / CEO
www.entcommedia.com Daryl Milliner Sr.Media Consultant
Daryl Milliner MediaEntertainment Communications, LLC
Digital Traffic, LLCNYC~ NJ~ Pittsburgh
412-298-1513 / F: 866-521-1581
Friday, April 24, 2015