I am an ambitious and inspired designer with creative interests in print, brand

identity, editorial design and typography

S a r a h F r a c k e l t o n

This two part resolution was intended to inform, direct and promote Fedrigoni paper to existing and potential clients. I have achieved this through an integrated marketing campaign comprising of a promotional mail piece and redesigned webpage. The specific aim was to bridge the gap between Fedrigoni’s physical paper and their online presence.

Concept

The specific aim was to bridge the gap between Fedrigoni’s physical paper and their online presence.

The concept was to promote to a group of 16 - 35 year old Female Glastonbury Festival Goers, a range of Glastonbury mud skincare products, ‘for you to take home your own piece of Glastonbury’. In order to achieve this I produced packaging containing the products and promoted these throughout the festival.

Concept

Exploring type conventions and the rules of typography.