1. Integration:
- Apply your knowledge – general management and LDP
2. Impact:
- Opportunity to bring knowledge to bear on a business issue
- Get access to strategic problem in company
- Prepare your next career development move – be bold, be realistic
3. Give Back to Company:
- Apply knowledge to your company
- Begin to build contacts, resources, buy-in to make your vision happen
Objectives
1. Strategic: critical issue; significant commitment & potential
2. Real business impact
3. Confidential
4. Preferably in pairs (but individual projects are possible)
5. Related to the programme and useful
6. Feasible (resources; time)
7. Above all, exciting
What a project is…
1. Academic work
2. Implementation essay
3. More than 30 pages...
Font: Times New Roman, Size 12; 1.5 spaced.
What it is not…
Start with a specific problem or activity
in an actual/current setting and
leverage theory to make
recommendations….
Start with a general topic area but offer
practical insights
• Surveying issue and relevant theories
• Contributing practical insight or
application of theory
Example:
“We have a problem with market entry
which requires analysis so we will use
theory to inspire concrete recommendations”
Output:
“Based on analysis we have
these practical recommendations...
Example: “There is an issue with
sustainable growth in my industry…”
Output: “Based on these frameworks the
general recommendations for the industry
and our firm specifically are…”
Two approaches to the project
REAL BUSINESS IMPACT: Knowledge guides action
Problem centred Issue centred
• Investment analysis for strategic
project
• Market survey and entry strategy
• New business idea and plan
• Competitive analysis
• M&A: post-merger acquisition
excellence
• Talent wars: retaining top talent
• How CSR can make business sense
Examples: Problem vs Issue Centred
Problem centred Issue centred
In your analysis use several frameworks across different subjects
Examples of Projects Topics
FOL Gourmet Popcorn
From an Italian Start-up
to an European player
The Role of EUROCONTROL
in European Air Traffic Management R&D
EntoPower sustainable protein
supplement manufacturing
business plan
schema - a mobile loyalty scheme wallet of value
The Role of EUROCONTROL in European Air Traffic Management R&D
The main topic of this final project is assessing the vision and strategy of the EUROCONTROL’s R&D
division in light of the changing political landscape and its alignment with the internal systems and
structures of the division (with application of the INSEAD Executive MBA frameworks and tools). Specifically,
the main coursework used in the project covers the International Political Analysis, Organisational behaviour
and Strategy concepts. The analysis shall result in recommendations for aligning the organisation structure of
the Directorate of ATM.
schema - a mobile loyalty scheme wallet of value
This paper explores the business titled, [schema], which will be the go-to mobile solution for consumers to effectively
manage their loyalty schemes, maximize value through points exchange, gain access to partner offers, trusted and
valued by consumers, and respected by the brands they promote. The business model will be quick to market,
scalable and lean. Development will be done by partnering where possible and exploiting existing technology.
[schema] is led and developed by proven talent with appropriate and exceptional experience and capability. It will be
based in Dublin to benefit from local tech talent and ease of access to partners.
FOL Gourmet Popcorn From an Italian startup to an European player
FOL Gourmet popcorn is an Italian start-up that I have founded 1.5 years ago together with 3 friends and professionals
after a number of investigations evaluating the option to enter in many different industries. For different reasons we have
finally decided to enter in the snack food industry, to move the first step in Italy and in Europe later, and to focus our
product range on gourmet popcorn. Today FOL counts a flagship store in Torino (Italy) and will open before end of 2015
additional stores in Rome and Piacenza (Italy), in Amsterdam (NL), in Bucarest (RO), in Madrid (SP) and is in advanced
commitments for opening in Q1/Q2 2016 stores in Berlin, Dublin, Florence and Geneva.
EntoPower sustainable protein supplement manufacturing business plan
EntoPower will be the Lexus of protein powder and launch in the USD 9 billion sports nutrition industry and a
market that is growing at 12.2 % per year in the USA. The customers are sports nutrition companies that mix
ingredients into consumer products for their sophisticated consumers, who are focused on quality protein
isolate at a lower price than whey protein isolate: bodybuilders, powerlifters, gym warriors and endurance
athletes.
The above mentioned end consumers are faced with high and rising prices for quality whey protein (USD 10.40
per kg), which comes from unsustainable sources. The customer’s alternative is to purchase much lower
quality soy protein though at lower prices (USD 5.90 per kg). EntoPower is targeting USD 9 per kg for an amino
acid profile that is close to the quality of whey and is sustainable.
Apr 27th
• Team-up
• Submit one page proposal
By June
• Introduction to your supervisor
Sep 15th
• Submission of 1st draft to supervisor
Oct15th
• Submit 2nd draft, if needed, incorporating feedback from supervisor
Nov 6th
• Submit final draft for grading using TURNITIN
Degree Programmes Dean
validates and assigns
supervisor
Your EMBA Project Timeline
All necessary information will be
sent by email from
July
• First contact with supervisor – define project scope
• Meeting with supervisor (Skype, Phone, Email, f2f…)
Videos on Effective and Efficient Writing
To access the collection:
Use this link: https://vimeo.com/album/3813916
Single password for all purposes: 5LCUdc5K
6 short tutorial videos with tips and recommendations for effective writing of your
Implementation Essays and Final Project
Writing Strategy
Gather Organize Focus Draft Edit
• 12 KMCs to pick from for KMC1 and KMC2 4 in Fontainebleau
3 in Singapore
2 in San Francisco
1 in China
3 in Abu Dhabi
• 5 KMCs in Singapore for the December KMC3
KMCs: Offerings for GEMBA17
Advanced Leadership CommunicationI. Woodward
Ethics – N. Bearden, alternating daysEntrepreneurial Leadership
R. Carlock
4-8 Dec 17 SGP
Your First Hundred Days (YFCD)
Johnson or Kewene-Hite or Singh
Rosefsky or Duvauchelle
Strategies Bottom of Pyramid – P. Parker
Developing Resilience – N. Pant
Advanced Leadership Communication
– I. Woodward
Ethics – N. Bearden, alternating days# 4
# 1# 2
Gaining Market Leadership
M. Christen & D. Midgley
Conducting Business Across Cultures
E. Meyer & P. Saunders
New Business Ventures- H. Piezunka
Managing Corporate TurnaroundC. Zeisberger & J. De Haas
Building Business in China – R. Luo
20-24 Oct 17 China
11-14 Sep 17 SFO (@Google)
New Business Ventures
H. Piezunka
Corporate Governance & Leadership
L. Van der Heyden
24 PM-27 Oct 17 ABD
Identifying New Business Opps
S. Chick
Beyond Entrepreneurship- R. Carlock
14-15 Sep 17 SGP
# 9
# 6
# 8
# 10
# 11
# 7
Managing Multinational Enterprises
J. SantosPower & Politics
JL. Alvarez and A.Yap
# 3
11-13 Sep 17 SGP
Innovation ManagementJ. Mihm
22 Oct ABD
11-13 Dec 17 SGP9-10 Dec
Free Days
14 Dec
Graduation
KMCs
1&2
take 2
KMCs
from this
package
KMC
3
take 1
KMC
# 12
Strategy & Impact
J. Singh
KMCs: Format
PM:Desert Safari
(Optional)
AM:CompanyVisits
(Optional)
# 5
Strategy for Asia Pacific
M. Witt
Globalization and CrisisB. Weder
Keep evenings free for YFCD
24AM Oct ABD
Global Business
Leaders
Conference
AM:
Strategy Panel
PM:
Doing Business
in the MiddleEast
Panels
23 Oct ABD
24PM Oct ABD
14:00 KMC starts
5-9 Sep 17 SFO (@Wharton West)
# 4
# 5
Participants from 3 KMCs
split into 2 topics
28 - 29 Aug 17 FBL
Collaborative Performance
A. Angehrn
Strategy Execution
Q. Huy
30 Aug-1 Sep 17 FBL
# 1
# 2
# 3European Policies and
Politics B. Weder
25 - 27 Aug 17 FBL
Value Creation
K. Kaiser
# 13
Friday 20 - Saturday 21 Sunday 22 – Tuesday 24Shanghai Beijing
New Business Ventures - H. Piezunka
Managing Corporate TurnaroundC. Zeisberger & J. De Haas
5-9 Sep 17 SFO (@Wharton West)
11-14 Sep 17 SFO (@Google)
20-24 Oct 17 China
New Business Ventures
P. Henning
Corporate Governance and Leadership
L. Van der Heyden
25 PM-27 Oct 17 ABD
Beyond Entrepreneurship - R. Carlock
14 – 15 Sep 17 SGP
# 5
# 9
# 7
# 10
# 11
# 12
# 8
11-13 Sep 17 SGP
22 Oct ABD 24AM Oct ABD
# 13
# 6
KMCs 1 & 2 : choose 2 KMCs
Identifying New Business Opps
S. Chick
Innovation ManagementJ. Mihm
Strategy & Impact
J. Singh
Strategy for Asia Pacific
M. Witt
Globalization and CrisisB. Weder
Building Business in China – R. LuoFriday 20 - Saturday 21 Sunday 22 – Tuesday 24Shanghai Beijing
PM:Desert Safari
(Optional)
AM:CompanyVisits
(Optional)
Global Business
Leaders
Conference
Oct 23
AM: Strategy
Panel
PM: Doing business
in the Middle East
Panels
23 Oct ABD
24PM Oct ABD
14:00 KMC starts
Gaining Market Leadership
M. Christen & D. Midgley
Participants from 3 KMCs
split into 2 topics
28 - 29 Aug 17 FBL
Collaborative Performance
A. Angehrn
Strategy Execution
Q. Huy
30 Aug-1 Sep 17 FBL
# 1
# 2
# 3
25 - 27 Aug 17 FBL
Value Creation
K. Kaiser
Conducting Business Across Cultures
E. Meyer & P. Saunders # 4
European Policies and
Politics B. Weder
KMC 3 : choose 1 KMC
Saturday 9 and Sunday 10 December OFF
Advanced Leadership Communication – I. Woodward
Ethics – N. Bearden, alternating days Developing Resilience - N. Pant
14/15/16 Dec 15 SGP
Power & Politics – JL Alvarez & A. Yap
# 1
# 2
# 3
# 4Managing Multinational EnterprisesJ. Santos
Strategies Bottom of Pyramid - P. Parker
# 5
Advanced Leadership Communication – I.Woodward
Ethics – N. Bearden, alternating days
GRADUATION
11-13 Dec SGP
4-8 Dec SGP
14 Dec SGP
Your First Hundred Days (YFCD)Johnson or Kewene-Hite or Singh Rosefsky or Duvauchelle
Entrepreneurial LeadershipR. Carlock
Keep evenings free for YFCD
KMCs grading
• All KMCs are graded and receive a grade point from1- 4.
• 3 KMC reflection papers required representing 8% of
overall GPA (2.67% per paper)
• Reflection papers will be explained by each KMC
professor, but in general they are 3 to 5 pages in length,
with a MAXIMUM of 5 pages
KMCs: Next steps
Apr 13th
KMCs bidding launches
Apr20th
KMCs bidding deadline
Apr30th
KMCs bidding results shared