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200 South Fourth Street, Martins Ferry, OH 43935 | 740-633-1131 | www.timesleaderonline.com The Times Leader 2018 MEDIA KIT
200 South Fourth Street, Martins Ferry, OH 43935 | 740-633-1131 | www.timesleaderonline.com
The Times Leader2018 MEDIA KIT
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Our MissionThe Times Leader has built a large, local audience serving Belmont county and surrounding counties - more than 20,485 readers every day in print and online. Our daily print audience is 18,185 readers and our average daily online audience is 2,300. Our mission is to match our audience with your customers through an individualized marketing strategy using our print and online products.
Our PhilosophyOur advertising consultants are taught to listen fi rst. We want to hear about your business, your customers and your goals. Then, we’ll provide the consultation, creative services and targeted audience you need.
Our PledgeWe pledge diversity. We offer a very diverse product portfolio. From online advertising options, to display ads, to inserts and front page ad-a-notes, we can customize an effective campaign just for you.
Contact Us200 South Fourth Street, Martins Ferry, Ohio 43935 | 740.633.1131 | www.timesleaderonline.com
Source: AAM Quarterly Data Report, Q3 2017RATES EFFECTIVE JANUARY 1, 2018
2018 TIMES LEADER MEDIA KIT
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With more than 20,485 readers every day
Audience AudienceNewspaper Readers*53.5National News (55.8)Local Television Evening News (55.1)
Visiting Newspaper Website41.4Typical adult going online (43.8)
Visiting Newspaper On Mobile38.6Facebook (41.3), Huffington Post: (39.4)
Our audience gives you a large target to reach.
Print Digital
2018 TIMES LEADER MEDIA KIT
Daily Readers
Sunday Readers
18,185
25,193
Monthly Unique Users
Monthly User Sessions
Monthly Pageviews
44,994
103,296
519,340
SOURCE: Google Analytics Nov. 28, 2017-Dec. 28, 2017
*Weekly newspaper readersSOURCE: Nielsen Scarborough: Median Age of
204,000 Respondents & Media Usage
SOURCE: AAM Quarterly Data Report, Q3 2017
Median age shows newspaper platforms well-distributed
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Print AdvertisingSample Ad Sizes & Pricing
Color Advertising
Mechanicals:1 Col = 1.583 inches • 2 Col = 3.266 inches • 3 Col = 4.949 inches • 4 Col = 6.632 inches • 5 Col = 8.315 inches • 6 Col = 10 inches
Pricing applies to the sizes shown. Rates are based on the daily open space rate of $29.60 pci and Sunday open space rate of $31.40 pci. Pricing is based on black & white ads.
2 Color
$130
$205
$270
$100 $085 $070
$120 $105 $090
$140 $125 $110Process
1 Color
OPEN 13X 26X 52X
2018 TIMES LEADER MEDIA KIT
Double Truck13 Col X 21 InDaily $8,080.80Sunday $8,572.20
Full Page6 Col X 21 InDaily $3,729.60Sunday $3,956.40
3/4 Page6 Col X 15.75 InDaily $2,797.20Sunday $2,967.30
1/2 Page V3 Col X 21 InDaily $1,864.80Sunday $1,978.20
1/4 Page V3 Col X 10.5 InDaily $932.40Sunday $989.10
1/8 Page V3 Col X 5 InDaily $444.00Sunday $471.00
1/8 Page H6 Col X 2.5 InDaily $444.00Sunday $471.00
1/12 Page2 Col X 5 InDaily $296.00Sunday $314.00
1/24 Page V1 Col X 5 InDaily $148.00Sunday $157.00
1/24 Page H2 Col X 2.5 InDaily $148.00Sunday $157.00
1/48 Page1 Col X 2.5 InDaily $74.00Sunday $78.50
Weather Map Banner6 Col X 1 In7 Days Straight $222.60
1/4 Page H6 Col X 5.25 InDaily $932.40Sunday $989.10
1/2 Page H6 Col X 10.5 InDaily $1,864.80Sunday $1,978.20
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2018 TIMES LEADER MEDIA KIT
Retail Display Rates
Deadlines
Annul Bulk Space Rates (non-commissionable net)
3,150
950
Inches Per Year
$18.00
$18.65$19.30
$17.45
$17.20
$16.80
$19.10
$19.70$20.45
$18.55
$18.30
$17.80
1,600
650
350200
Daily Sunday
Open Rate $29.60 $31.40
$20.05
$37.00
$21.20
$39.25
Church/Charity Rate
Transient Rate
Build your brand with Brand Builders CompleteThis popular program offers you the most bang for your buck!
Bronze Package
Silver Package
Gold Package Diamond Package
Two 2x2 Ads Per WeekOne 2x5 Ad Per WeekMonthly Investment $367.50Annual Investment $4,410.00
Four 2x2 Ads Per WeekOne 2x7 Ad Per WeekMonthly Investment $551.25Annual Investment $6,615.00
Six 2x2 Ads Per WeekOne 2x8 Ad Per WeekMonthly Investment $630.00Annual Investment $7,560.00
Six 2x3 Ads Per WeekOne 2x8 Ad Per WeekMonthly Investment $840.00Annual Investment $10,080.00
Two 2x3 Ads Per WeekOne 2x5 Ad Per WeekMonthly Investment $493.50Annual Investment $5,922.00
Four 2x3 Ads Per WeekOne 2x7 Ad Per WeekMonthly Investment $719.25Annual Investment $8,631.00
Opal Package
Quartz Package
PUBLICATION DAY PUBLICATION DEADLINEMonday Thursday 4:00 p.m.Tuesday Friday 5:00 p.m.Wednesday Friday 5:00 p.m.Thursday Tuesday 4:00 p.m.Friday Wednesday 4:00 p.m.Saturday Wednesday 5:00 p.m.Sunday Thursday 12:00 p.m.Sunday Lifestyles Monday 12:00 p.m.
Zone G
Zone D
Zone B
Zones Ordered
$50.00$50.00$50.00$50.00$50.00$50.00$47.00$47.00$45.00
Zone HZone I
Zone FZone E
Zone C
Zone A
NonContract
$48.00$48.00$48.00$48.00$48.00$48.00$45.00$45.00$43.00
13 Times Per Year
$46.00$46.00$46.00$46.00$46.00$46.00$44.00$44.00$42.00
26 Times Per Year
$44.00$44.00$44.00$44.00$44.00$44.00$41.00$41.00$39.00
52+ Times Per Year
Market Complete Daily Pricing
Market Complete Daily Preprints
Purchase two zones deduct $1.00 from CPM. Purchase Three zones deduct $1.50 from CPM. A surcharge of $4.00 cpm will be added to inserts exceeding 48 pages. Zone breakdown available on request.
Market Complete is a new marketing approach that allows our clients to create a daily distribution program that best suits their sales plan and maximizes their reach in the market(s) they believe best suit their needs. Market Complete offers a one buy approach that includes the distribution of all of our newspapers in a specific market.
Market Complete includes the daily distribution of: • Herald Star • Weirton Daily Times • The Intelligencer • Wheeling News-Register • The Times Leader • Wetzel Chronicle • Tyler Star News
Maximizing Distribution and Reach
Full RunQuantity43,701
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2018 TIMES LEADER MEDIA KIT
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PreprintsPreprint Program Rates
Newspaper Media: The Results are Real.Newspaper advertising drives action.
SEVEN IN TEN CONSUMERScite Sunday or weekday newspaper edition as their main coupon source.
NEARLY EIGHT IN TEN ADULTShave taken action in the past 30 days from a newspaper ad, including half who made a purchase.
$
SOURCE: News Media Alliance October 2016
2018 TIMES LEADER MEDIA KIT
24 Page
12 Page
4 Page
CommitmentLevel Tab Pages
$63.25
$66.00
$44.00
$50.25
$50.50
$50.75
$51.00
$57.75
$59.00
$60.50
$61.75
28 Page
32 Page
36 Page
40 Page
20 Page
16 Page
8 Page
2 Page
NonContract
$60.00
$62.75
$42.00
$48.25
$48.50
$48.75
$49.00
$54.50
$55.75
$57.25
$58.50
6 PerYear
$56.75
$59.50
$40.00
$46.25
$46.50
$46.75
$47.00
$51.50
$52.75
$54.00
$55.25
19 PerYear
$53.50
$56.25
$38.00
$44.25
$44.50
$44.75
$45.00
$48.25
$49.50
$51.00
$52.25
34 PerYear
$51.50
$54.00
$37.00
$43.25
$43.50
$43.75
$44.00
$46.50
$47.75
$49.00
$50.25
52 PerYear
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Classified Advertising RatesNON-RECRUITMENT RECRUITMENT12 Month Contracts; Requires Daily Line Minimum 12 Month Contracts
Open Space; Minimum Charge $68.40
Daily Rate Per Line
Daily Rate Per Line
Sunday RatePer Line
Sunday RatePer Line
LinesPer Year
LinesPer Year
Daily Rate Per Inch
Daily Rate Per Inch
Sunday RatePer Inch
Sunday RatePer Inch
10,500 $12.60 $13.64$1.05 $1.15
5,250 $1.17 $1.26$14.13 $15.02
7 to 14 Days $2.86 $3.29$34.37 $39.47
42,000 $11.94 $12.60$1.00 $1.11
21,000 $1.12 $1.14$13.49 $13.75
$1.07 $1.11$12.85 $13.3773,500$11.43 $12.33$0.96 $1.0773,500
$1.10 $1.13$13.24 $13.6342,000
$12.18 $12.72$1.02 $1.1221,000
$1.15 $1.22$13.87 $14.6410,500
$2.28 $2.71$27.37 $31.8915 + Days
$12.84 $14.04$1.07 $1.175,250
$13.23 $14.21$1.10 $1.182,500
COLOR RATES
Two Colors
OpenSpace
26 PerYear
NumberOf Colors
13 PerYear
52 PerYear
$130 $85
$205 $105
$270 $125
$100 $70
$120 $90
$140 $110Three Colors
One Color
RECRUITMENT ADVERTISING ONLINE
CLASSIFIED COLUMN WIDTHS1 Column = 1.163 Inches2 Column = 2.426 Inches3 Column = 3.689 Inches4 Column = 4.952 Inches
5 Column = 6.215 Inches6 Column = 7.478 Inches7 Column = 8.741 Inches8 Column = 10 Inches
DEADLINESPublication Day: Sunday Line Ads Friday Display Ads WednesdayPublication Day: Monday Line Ads Friday Display Ads ThursdayPublication Day: Tuesday Line Ads Monday Display Ads FridayPublication Day: Wednesday Line Ads Tuesday Display Ads FridayPublication Day: Thursday Line Ads Wednesday Display Ads MondayPublication Day: Friday Line Ads Thursday Display Ads TuesdayPublication Day: Saturday Line Ads Friday Display Ads Wednesday
$1.18 $1.27$14.26 $15.152,500
$3.40 $3.72$40.74 $44.561 to 6 Days
Now you can increase performance for online recruitment advertising, without being locked into one specific job board. The Job Network offers the ability to post your advertising through a multitude of high performing & relevant national job boards, social media and industry sites targeted to your individual needs based on job descriptions, as well as our local newspaper site.
Contact one of our Classified Advertising Consultants to help you decide which of our specialized packages can benefit your specific needs.
jobs.timesleaderonline.com
Open Space; Minimum Charge $52.20
7 to 14 Days $2.22 $2.54$26.70 $30.55
$2.12 $2.44$25.46 $29.2815 + Days
$2.34 $2.66$28.01 $35.011 to 6 Days
Special Advertising Opportunities
2018 THE TIMES LEADER MEDIA KIT
Home Buying GuideDouble Truck $657.00 Full Page $328.00Half Page $197.00Quarter Page $85.00
Used Car Sales Directory3 Days per Week/Price Per Week $8.75
Hot AdsPlace Your Non-Recruitment Newspaper Ad Online.
Home Buying Guide 2018Publish Date Deadline Wed. Jan. 10 Wed. Dec. 20 Wed. Feb. 14 Wed. Jan. 24 Wed. Mar. 14 Wed. Feb. 21 Wed. Apr. 11 Wed. Mar. 21 Wed. May 9 Wed. Apr. 18 Wed. June 13 Wed. May 23 Wed. July 11 Wed. June 20 Wed. Aug. 8 Wed. July 18 Wed. Sept. 12 Wed. Aug. 22 Wed. Oct. 10 Wed. Sept. 19Wed. Nov. 14 Wed. Oct. 24 Wed. Dec. 12 Wed. Nov. 21 Jan. 2019 Wed. Dec. 19
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2018 TIMES LEADER MEDIA KIT
Let our website help drive traffic to your website. We can link ads to your website, Facebook page, or an ad.
Use our numbers to boost your number.
Local NewsPageviews
ObituariesPageviews
Sports PagePageviews
83K 50K 56K
SOURCE: Google Analytics
Digital Display AdsLength of Agreement
12 Months LeaderboardHome Page $270 Per Month 30,000 Impressions
25,000 Impressions$237.50 Per MonthSkyscraperLocal News6 Months
25,000 Impressions$300 Per MonthBannerObituaries3 Months
Variety of Impression Packagesto choose from
Average Rate$18-$21 cpmVariesOpen
Number of ImpressionsSize Rate
*These are just examples of online packages. There are many other options to pick from.
Digital Display Ad SpecsMechanicals:• All ad sizes are in pixels• Preferred file formats: JPEG or GIF• Maximum file size: 50K Sizes shown are 1/3 scale.
Banner300x600 Pixels
Skyscraper160x600 Pixels
Rectangle300x250 Pixels
Leaderboard728x90 Pixels
Brand Builder200x200 Pixels
Digital Advertising
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AdvertisingPam BennettAdvertising DirectorExt. 311 • [email protected]
Classified and Inside SalesShellie HigginsClassified and Inside Sales ManagerExt. 238 • [email protected]
No matter who you’re trying to reach...
we deliver!
200 South Fourth Street, Martins Ferry OH 43935www.timesleaderonline.comTO SUBSCRIBE: 740.633.1131
2018 TIMES LEADER MEDIA KIT
The Times Leader
200 South Fourth Street, Martins Ferry, OH 43935 | 740-633-1131 | www.timesleaderonline.com
The Times Leader
