Peace, Order and Googleable Government (February 2011)

8/7/2019 Peace, Order and Googleable Government (February 2011)

1/9

PEACE, ORDERAND

GOOGLEABLEGOVERNMENT


2/9

IntroductionStop punching the keypads and start representing your

constituents...a message to ALL political twits.1 Criticism of

my February 2010 report House of Tweets: Twitter and the

House of Commons was decidedly blunt. Yet the House of

Commons and its members once functioned without

electricity, radio and television, computers and the Internet.

Just imagine the outrage when telephones landed on the

desks of our federal politicians.

Politics has always been heavily driven by relationships and

communication. That hasnt changed. Technology has; and

with it, the many ways in which politicians are able to stay

connected with

constituents anywhere,

anywhen.

The social web has

shrunk the

communication supply chain. In these few years of rapid

change, weve come to expect to be keystrokes from the

people we elect. Canadians call up the websites and social

networks of our elected officials looking for MP positions on

specific issues and to locate contact information we can act

on in the moment. Sometimes our efforts are rewarded with

an enlightening virtual visit; often theyre not.

So, why a new report? Why now?

The role of search engines, social networking, and creative

content is always evolving. Tools including blogs, Flickr,

YouTube, Facebook and Twitter provide new and more

powerful ways for politicians to connect with their

constituents, share their points of view and react quickly to

news in their own words -- this is a real opportunity for

politicians to showcase their talents, triumphs and

personality. The public no longer waits for the evening

newscast, the morning paper or the monthly mailer from their

MPs. Journalists also follow online conversations. The

chatter informs (sometimes even results in) news stories. In

fact, Tweets, blog posts and other digital updates are often

quoted when MPs arent available for comment.

A lot has happened over the last year in social media and

politics. Prime Minister Harper experimented with an

asynchronous video interview; the Liberal Party incorporated

live audio streaming and real-time text chats in Michael

Ignatieffs cross-Canada community town hall meetings; and

Jack Layton discovered the power of social networks and

the sincerity of the digital world when he announced his

prostate cancer diagnosis.

The social web has become a key tool in Canadian provincial

and municipal elections, by-elections and now leadership

races. The media reported that Twitter was a significantcharacter in the story of Naheed Nenshis election as the

new mayor of Calgary a welcome relief for digital

communications folks whod tired of hearing Barack

Obamas name anytime

someone thought of

politics and social

media.

Which brings us to the return of MPs to the House of

Commons at a time when the media and political watchers

are buzzing about a possible spring election. A perfect

opportunity to take stock of what our politicians are doing,and not doing, within the digital culture.

This report gives a glimpse of how MPs are slowly adopting

seven major social networking tools to communicate and

build relationships with Canadians. Its based on ongoing

research and monitoring. If Id published as much as Ive

discovered and included comprehensive suggestions on

what politicians could do to improve their digital impact,

Peace, Order and Googleable Government would be a book.

PEACE, ORDER ANDGOOGLEABLE GOVERNMENT

FEBRUARY 2011

Mark Blevis

Tel: (613) 762-9704

Email: [email protected]

Blog: http://markblevis.com

Twitter: @markblevis

There was a time in this fair land when the railroad did not run.

-- Gordon Lightfoot, The Canadian Railway Trilogy

Peace, Order and Googleable Government by Mark Blevis is

licensed under a Creative Commons Attribution-

NonCommercial-ShareAlike 2.5 Canada License. Based on a

work at markblevis.com. Permissions beyond the scope of

this license may be available at markblevis.com.

1Comment left by Lucifers Hammer on Jane Tabers article How MPs use Twitter.
http://youtube.com/http://facebook.com/http://markblevis.com/house-of-tweetshttp://markblevis.com/http://creativecommons.org/licenses/by-nc-sa/2.5/ca/http://markblevis.com/http://creativecommons.org/licenses/by-nc-sa/2.5/ca/http://creativecommons.org/licenses/by-nc-sa/2.5/ca/http://creativecommons.org/licenses/by-nc-sa/2.5/ca/http://markblevis.com/http://twitter.com/markblevismailto:[email protected]://creativecommons.org/licenses/by-nc-sa/2.5/ca/http://markblevis.com/http://creativecommons.org/licenses/by-nc-sa/2.5/ca/http://www.theglobeandmail.com/news/politics/ottawa-notebook/how-mps-use-twitter/article1480734/http://www.theglobeandmail.com/news/politics/ottawa-notebook/how-mps-use-twitter/article1480734/http://markblevis.com/http://markblevis.com/http://markblevis.com/http://markblevis.com/http://creativecommons.org/licenses/by-nc-sa/2.5/ca/http://creativecommons.org/licenses/by-nc-sa/2.5/ca/http://creativecommons.org/licenses/by-nc-sa/2.5/ca/http://creativecommons.org/licenses/by-nc-sa/2.5/ca/http://markblevis.com/http://markblevis.com/http://twitter.com/markblevishttp://twitter.com/markblevishttp://markblevis.com/http://markblevis.com/mailto:[email protected]:[email protected]://nenshi.ca/http://nenshi.ca/http://twitpic.com/14luhmhttp://twitpic.com/14luhmhttp://www.liberal.ca/openmike/http://www.liberal.ca/openmike/http://www.youtube.com/watch?v=G5tWSMwhGkchttp://www.youtube.com/watch?v=G5tWSMwhGkchttp://twitter.com/http://twitter.com/http://facebook.com/http://facebook.com/http://youtube.com/http://youtube.com/http://flickr.com/http://flickr.com/http://markblevis.com/house-of-tweetshttp://markblevis.com/house-of-tweetshttp://markblevis.com/house-of-tweetshttp://markblevis.com/house-of-tweets


3/9

WebsitesTim Berners-Lee introduced the world

to websites in 1993. By 1996, the

geekiest among us were creating

personal web pages to share

information and stay connected with

friends. Today, websites are the most

basic online real estate, like a digital

constituency office, where Canadians

have come to expect current policy,

events and contact information. This

makes it even more surprising that 17

(5%) of the 305 current MPs dont

have websites, have posted under

construction notices or suffer from

broken sites. One MP has let hisdomain name lapse (never let them

see you expire).

One of the many challenges of the

web is shelf life; how quickly styles

and standards evolve. Many MP

websites are based on standard looks

and layouts prepared by their parties.

The new NDP green theme is by far

the most eye-catching. The Liberal

Party updated the look and structure

of their common look and feel. TheConservative party template is looking

very dated and in need of a refresh.

Not all MPs are using

the party-prepared

themes. Many have

invested in eye-

catching sites that

punch up important

and timely information,

and provide links to

other online properties

such as Facebook,

Twitter, YouTube and

Flickr.

Some sites feature

outdated content; as

much as two years

old. Visitors are less

likely to trust neglected sites. In the

digital world, currency is well... curren

y. Routinely updated websites get

greater weighting in search engine

results. They also suggest to site

visitors that the MPs communicationsystem is working.

Gimmicks can also be problematic.

Two MPs have websites with auto-

play animations of themselves walking

across the screen and introducing the

visitor to their website. People who do

their web surfing at work or in public

places are likely to scramble to close

those sites when a voice

unexpectedly jumps out of the

computer speakers.

A website needs to be the MPs digital

home base. It should be attractive,

easy to navigate, arranged to highlight

important information, written in clear

language and optimized to help

search engines such as Google direct

relevant traffic to the site. Most

importantly, it should be easy to find.

Each MP should have a vanity

domain name (e.g. http://

markblevis.com) for their website.

Some MP

websites that

caught my eye

Bernard Bigras

http://bernardbigras.com

Bev Oda

http://bevoda.ca

Olivia Chow

http://oliviachow.ca

Bryon Wilfert

http://bryonwilfert.ca
http://bryonwilfert.ca/http://bryonwilfert.ca/http://oliviachow.ca/http://oliviachow.ca/http://bevoda.ca/http://bevoda.ca/http://www.bernardbigras.com/http://www.bernardbigras.com/


4/9

BlogsBlogs (web logs)

came into

existence in 1999

and gained

popularity in the

political world

beginning in 2002. These low-barrier-

to-entry, do it yourself sites allow

individuals to publish content in an

organized, categorized and

sequenced manner. Some blogs are

personal journals, others niche-

specific digital magazines.

Its not entirely surprising that few

politicians have blogs and even fewer

maintain them. For the purpose of my

research, blogs were only considered

if they incorporated Really Simple

Syndication (RSS), a type of

distribution method that allows blog

followers to receive content using

special software, rather than having to

visit the blog site to determine if new

content is available. To be considered

current, authors must have

published at least one new article in

the last three months (since

November 1, 2010). A very loose

definition, I know.

Blogs allow MPs to

communicate directly

with the public, in their

own words. In this way,

blogs empower MPs to

be their own media

outlet.

Fifty-one MPs (17.7%)

have blogs, only 19

(6.2%) have posted

fresh content in the last

three months. Almost all

MP blog content is

official statements.

Two blog posts in

particular demonstrate

some of the many political benefits to

blogging.

Maxime Bernier used his blog to post

a clarification of his stance on the

Quebec City Coliseum. It was a direct

response to a journalist who Mr.

Bernier felt misrepresented his view.The post was timely, a quick read and

written in the first person all qualities

that make for an effective blog post.

By the way, Mr. Bernier maintains both

English and French versions of his

blog.

Glen Pearson, who often inflects his

blog with personal views in a

conversational tone, published a great

post relating life as a politician to life

as a family man, tying it together bypointing out he returned home to

discover his beloved porch swing was

already packed away for the winter.

While it can be time consuming,

blogging is a great way to publish

points of view, timely updates and

even the odd personal musing to

demonstrate to readers the author is

human and involved something the

public doesnt always recognize in

their politicians. Also, a regularly

updated blog can help increase an

MPs site rank in search engines such

as Google.

Its easy to get nostalgic about old formats,

but theres no historical justification for this.

-- Richard Branson, Business Stripped Bare, page 112

Blogs updated since MPs returned to the HoC

The following MP blogs have been

updated since January 31. Most of

the content is official. The Bloc

Qubcois has a single feed for all of

its MPs so Ive indicated it here only

once.

BloCgue Qubcois

Irwin Cotler

Rick Dykstra

Ralph Goodale

Mark Holland

Gurbax Singh Malhi

Keith Martin

Dan McTeague

Maria Mourani

Brian Murphy

Joyce Murray

Glen Pearson

John Rafferty

Brad Trost
http://blog.gokeith.ca/http://blog.gokeith.ca/http://gurbaxsinghmalhi.liberal.ca/http://markholland.liberal.ca/http://ralphgoodale.liberal.ca/http://www.rickdykstra.ca/http://irwincotler.liberal.ca/http://blogue.blocquebecois.org/http://www.bradtrost.ca/commentary/http://www.bradtrost.ca/commentary/http://www.johnrafferty.ndp.ca/newshttp://glenpearson.wordpress.com/http://joycemurray.liberal.ca/uncategorized/letter-vancouver-quadras-chinese-community/http://brianmurphy.liberal.ca/http://www.mariamourani.org/http://danmcteague.liberal.ca/http://www.bradtrost.ca/commentary/http://www.bradtrost.ca/commentary/http://www.johnrafferty.ndp.ca/newshttp://www.johnrafferty.ndp.ca/newshttp://glenpearson.wordpress.com/http://glenpearson.wordpress.com/http://joycemurray.liberal.ca/uncategorized/letter-vancouver-quadras-chinese-community/http://joycemurray.liberal.ca/uncategorized/letter-vancouver-quadras-chinese-community/http://brianmurphy.liberal.ca/http://brianmurphy.liberal.ca/http://www.mariamourani.org/http://www.mariamourani.org/http://danmcteague.liberal.ca/http://danmcteague.liberal.ca/http://blog.gokeith.ca/http://blog.gokeith.ca/http://gurbaxsinghmalhi.liberal.ca/http://gurbaxsinghmalhi.liberal.ca/http://markholland.liberal.ca/http://markholland.liberal.ca/http://ralphgoodale.liberal.ca/http://ralphgoodale.liberal.ca/http://www.rickdykstra.ca/http://www.rickdykstra.ca/http://irwincotler.liberal.ca/http://irwincotler.liberal.ca/http://blogue.blocquebecois.org/http://blogue.blocquebecois.org/


5/9

If a picture is worth a thousand words,

photo sharing is probably one of the

simplest and most important ways for

politicians to keep their constituentsup to date, share their busy schedule,

and reveal their authentic selves. This

is true whether the MP uses their

smart phone to snap photos of events

and activities, or has a staff

photographer do it for them.

Launched by a Vancouver couple in

2004 (and acquired by Yahoo! In

2005), Flickr has become the de facto

photo-sharing site for Canadian

federal politicians. Im happy to saythat those who use it generally use it

very well.

Thirty-eight MPs (12.3%) have posted

new photos in the last three months. A

further 26 MPs have Flickr accounts;

some neglected since

2007.

Liberal MP Jim

Karygiannis gets

special mention for his

29,261 photos (there

can be too much of agood thing) putting him

well ahead of second

place photo-sharing

MP Michelle Simson

(6650 photos). Rick

Dykstra has a great

collection of photos

from a full spectrum of

events.Albina Guarnieri

gets bonus points for digging into her

old albums and sharing pictures from

her formative years in politics.

Just as important as posting the

photographs is proper labelling.

Overall, MPs do a passable job of

titling and describing the photographs

and identifying the people in them.

Still, some politicians post photos with

the camera-assigned name leavingthe viewer guessing about the story

the photograph tells.

Sharing is an important part of the

digital culture. Most people who

produce online content look for other

content to include in their own

creative projects. By protecting their

photos with the default message All

Rights Reserved, almost all

politicians are missing a great

opportunity to have their photographsconsidered by those content

producers. Only one MP has given

permission for others to share his

photos. Michael Ignatieffs photos

have been made available under a

Creative Commons license, a Some

Rights Reserved model which allows

Mr. Ignatieff to retain copyright while

making his photos available for others

to share under specific conditions

without fear of reprisal.

While Flickr is the photo repository

tool of choice, many MPs with Twitter

accounts are including real-time

photos taken with smartphones in

their Tweets. These are

complementary methods that allow

MPs to reach two different audiences.

Both are near-effortless ways to share

their stories.

Michael Ignatieff makes his Flickr photos available under a Creative

Commons attribution-share-and-remix license. This allows others to

include his photos in their blogs, videos, reports, etc... provided they

credit the Flickr account and photographer (whose name appears in

Mr. Ignatieffs photo descriptions).

2011Walkfor

Memories-A

lzheimerSocietyToron

to

http://www.flic

kr.com/photo

s/ignatieff/53

99056804/

Photo:Radey

Barrack


6/9

According to a recent eMarketer

publication of summarized data,

Canadians love their online video. We

watch and share more video than our

friends in (separately) the United States

and United Kingdom. While there are

many online video sharing services,

YouTube is by far the most widely

known. It was created in 2005 and

bought by Google a year later for a

whopping US$1.65 billion.

Politicians have not yet recognized the

full potential of online video. While 125

MPs (40.6%) have YouTube accounts

and 89 (28.9%) have posted new

videos in the last three months, very

few MPs are exploiting the opportunity

to operate their own media channels.

Almost all the videos (Ill guess about

90%) posted by MPs are individual

segments from Question Period or

television news. There is very little

made-for-web content. However, the

total views metric of the various

YouTube channels reveals MP videosget more views when they show

something the average Canadian cant

see in the media.

Short video reports and interviews are

peppered throughout some YouTube

channels, among them are Meili Faille

and John Rafferty. Olivia Chows Green

House Tour video has been watchedmore than 42,426 times. James Bezans

somewhat controversial horse-and-

long-gun-registry video is the type of

purpose-built political content that gets

views. Unfortunately, it also got the

attention This Hour Has 22 Minutes and

was subsequently pulled. This is

significant not because it highlights a

case of social media trouble (remember,

many non-digital events have been

lampooned by This Hour, Rick Mercer,

The Air Farce and other political satire

programs) but because I feel the video

was aligned with the culture of digital

engagement. Perhaps it was too early

to the party.

In my view, made-for-the-web video

content is going to become an

extremely important way for MPs (and

especially political candidates) to

communicate with their supporters,

voters and the media.

With a Little

Help From My

Friends

Kudos to Canadian politicians for

trying new ways to reach and connect

with Canadian citizens. To those who

suggest the efforts werent without

mistakes, I remind you that the digital

culture evolved from all of us going

through the same process. If we dont

give politicians a chance to get things

wrong, theyll never have the

opportunity to get it right.

You Can Leave

Your Hat On

While I can do without the fanfare at

the front of the video, I rather like that

the famous performance of With a

Little Help From My Friends by Prime

Minister Stephen Harper and Yo-Yo

Ma at the 2009 NAC Gala is part of the

PMs YouTube channel. Its real. There

should be more of that in online

political content.
http://www.youtube.com/user/pmocpmhttp://www.youtube.com/user/pmocpmhttp://www.youtube.com/user/pmocpmhttp://www.youtube.com/watch?v=CxJm6wod-eghttp://www.youtube.com/watch?v=CxJm6wod-eghttp://www.youtube.com/watch?v=CxJm6wod-eghttp://www.youtube.com/watch?v=CxJm6wod-eg


7/9

The grand digital gathering place for

federal politicians is Facebook. There,MPs have established themselves in

three primary features of the site:

personal profiles, Facebook Groups

and Facebook Fan Pages. Each

feature brings certain capabilities.

Ive elected not to scrutinize personal

profiles since they tend to be geared

to personal relationships and, in some

cases, rightly secured from public

access. Its worth noting 133 MPs

(43.2%) have personal Facebook

profiles.

Facebook Groups make it possible to

create and manage online special

interest groups. Groups come with

certain restrictions which make them a

less effective tool for political

purposes; nine MPs (2.9%) currently

have Groups registered, only two

(0.6%) remain active.

Fan Pages are the tool of choice in the

political Facebook toolkit. There are

205 MPs (66.6%) with Fan Pages, 116

(37.7%) are active. Some active Pages

have as few as 27 fans (Andrew

Scheer) and others as many 39,050

fans (PM Harper). Naturally, high

profile MPs such as party leaders

boast the most numerous and active

fans.

Some MPs have cultivated large and

active Facebook communities. Most

MPs are using Facebook Fan Pages

as broadcast channels. Some,

including Glenn Thibeault,

occasionally join established

discussion threads. User Cash Tastic

recently left a comment on Olivia

Chows very active Facebook FanPage saying Could you please make

more Facebook posts that aren't

tweets? Tweets make for pretty

garbled reading, and if I wanted them,

I'd be on twitter. This confirms my

long time belief that each digital

gathering place should be managed

independently and be filled with

content that appeals to the purpose of

that community. Facebook and Twitter

are very different.

Facebook communities can be

amazingly demanding to manage.

Depending on the level of

engagement, questions and

comments can come in at such a rate

that makes it difficult to keep up let

alone respond in a meaningful way.

Thats at the best of times. When crisis

strikes and there is such a thing as

good crisis which can be just as

overwhelming as the bad variety it

can be completely overwhelming for

any number of people to keep up.

Theres also the challenge of having to

police off-topic contributions,

unsolicited promotional statements

and advertisements SPAM. That

required effort may explain why some

Facebook communities have been

dormant since the last federal election.

Its my observation that the MPs who

are most successful in building andactivating communities are those who

routinely post fresh content, respond

to queries and keep their community

up to date with information that cant

be readily found elsewhere. Engaged

online communities are largely driven

by valuable and timely information --

and occasionally entertainment. So,

its best to build the community and

have it at the ready now, when you

may not need to activate it, rather than

during an important debate or electionwhen you do.

Of all the major social networking sites,

the professional networking service

LinkedIn is probably the least suited to

political careers. So, I only mention here

in passing that 56 MPs (18.2%) have

LinkedIn accounts with which they have

done little or nothing to build completeprofiles or establish connections with

others. Some accounts boast as many

as 446 connections, while others have

none.

Four MPs have published written

recommendations of others on this site.

One MPs LinkedIn profile misreports his

party affiliation.


8/9

Of all the major social media

platforms, Twitter is perhaps the most

misunderstood. It was launched in

2006 under the premise that userswanted to share what they were doing

at any given moment with a group of

friends. It sounds incredibly mundane

and has been accused of being such.

However, as is the case with many

social media tools created with one

purpose in mind, the user community

built on the idea and changed it.

Twitter is now one of the most

important real-time communication

tools. Its become the go-to place for

breaking news and has played an

important role in emergency

communication, advocacy,

information sharing, technical support

and general staying-in-touch.

Twitter has a reputation for causing

immediate public relations crises for

those who use it. While there are

many such examples, Twitter, indeed

social media, does not hold the

monopoly on crisis. I often suggest

that the Liberal sponsorship scandal

and the Helena Geurgis airport fiasco

did just fine without digital tools.

Things do spread much more quickly

online. Ill give you that.

One of Twitters greatest strengths is

that its a public tool. Twitter can be

indexed by search engines meaning

results of a particular Google search

are likely to include relevant Twitter

accounts and up-to-date content.

This means a properly configured

Twitter profile and relevant tweets can

help strengthen a politicians digital

footprint.

Twitter use by MPs has evolved since

House of Tweets was

published February

2010. Active use of

Twitter has grown since

then from 62 MPs (20%)

to 101 (32.7%) at the

time of this report. There

are 160 MPs (51.9%)

with Twitter accounts.

Many havent used them

in quite some time, or at

all.

What hasnt changed

since last year is the

confusion regarding

Twitter influence. Many

still measure influence by follower

count. Thats certainly one metric.

However, the size of the network is

not nearly as significant as its level of

engagement -- having a network that

responds, shares and acts based on

the relationship with the hub of the

community. Services like Klout.com

have developed algorithms to

measure the influence and reach of

Twitter accounts. Individuals with

higher Klout scores are thought to

have a more meaningful connection

with their Twitter communities. True

Reach is a metric that determines the

size of an individuals engaged

audience.

For example, @TonyClement_MP has

7,848 followers, with a Klout score of

62 and True Reach of 3,000. This

means MP Tony Clement has a

respectable amount of influence and a

reasonably attentive audience. By

contrast, @PMHarper, the official

account of PM Stephen Harper has

80,698 followers (the most among

Canadian MPs), a Klout score of 58

and True Reach of only 9.

Since he started Tweeting in March

2010, Tony Clement has set the bar

high for Tweeting MPs. Mr. Clement

Tweets a nice blend of information,

entertainment and political value. Like

many, hes experienced some of the

dizzying highs of social media

success and flirted with the

dangerous waters of digital missteps.

However, hes navigated the culture

very well.


9/9

HoC FirstsHeres a little trivia on the increasing role of digital in

Canadian politics. I present to you first appearances in the

House of Commons (according to the full-text searchable

Hansard database).

Google

Googles first official mention in the House of Commons was

made by Liberal MP Ruby Dhalla on September 9, 2009.

With regard to government spending on Google adWords

since January 2006: (a) how much has each department

spent; (b) what keywords were chosen; (c) what daily limits

were set; (d) what was the cost of each keyword; and (e) how

many clicks were made per keyword? (40:3 Hansard 66;

2010/9/20; question 241)

Facebook

Bloc MP Nicolas Dufour introduced Facebook to the House

of Commons on October 20, 2009 when he said Let us take

for example the social networking site Facebook. This is a

new technology that has been in place for a few years

already. (40:2 Hansard 96; 2009/10/20; 1215)

Its interesting to note that Mr. Dufour was 17, just shy of

legal voting age, when

Facebook was launched in

2004.

Twitter

Mere minutes after MP

Dufour introduced Facebook to QP, Twitter earned its first

mention in the House as Liberal Hon. MP Ujjal Dosanjh stood

up to announce Mr. Speaker, I rise on a point of order. I wish

to inform you and the House that I inadvertently tweeted

about matters that I ought not to have tweeted about; that is,

the in camera proceedings of the defence committee. That

was an error on my part and that entry will be deleted at the

earliest possible opportunity, which is right after I get out of

here. (40:2 Hansard 96; 2009/10/20; 1505)

YouTube

On March 15, 2010, Bloc MP Paule Brunelle said Mr.

Speaker, last week the Prime Minister decided once more to

control how one of his speeches would be broadcast, to

thumb his nose at traditional media and to post his response

to the Throne Speech on the popular website,

YouTube. (40:3 Hansard 9; 2010/3/15; 1410)

ConclusionsFederal politicians need to increase their digital influence

between elections and issue-specific campaigns. They must

continue to develop their online skills, using them to create

and strengthen constituencies of support which can be

activated when needed. Election time is not the time to start.

MPs need to be more methodical about their use of social

media, remembering that each digital outpost (Flickr

account, YouTube channel, Facebook Fan Page, etc)

reflects well, or poorly, on them. Each property must be

maintained with relevant and current information and should

serve as a beachhead for their primary digital headquarters

their website.

Its not necessary, nor is it always possible or practical, to

establish a presence on many different social networking

sites. However, doing so means making a commitment that

all channels be unique rather than redundant. If its worth

doing, its worth doing in a way that gives supporters and

potential supporters a reason to follow MPs in multiple

places.

Bravo to the MPs who are experimenting with the new digital

tools and culture. You are the ones willing to take risks to

discover new territory. It can be scary. Progress often is.

This report is a glimpse into my ongoing research

and monitoring. I continue to share findings,

statistics, recommendations and personal

musings on my blog, markblevis.com.

Email me if you would like to receive updates:

[email protected]

Mark Blevis

Tel: (613) 762-9704

Email: [email protected]

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Peace, Order and Googleable Government (February 2011)

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