S

PRESENTATION

What Is Guerilla

advertising?

Guerrilla marketing is an advertising strategy or method, using low-cost unconventional means, such as; graffiti, sticker bombing, flash mobs etc. These

artistic techniques are often located in well developed areas, as more people are seeing these adverts.

However, Guerilla Advertising is usually

seen in unexpected places, as this may signify unexpected

ideas, It is simply used to convey a message or to promote a particular

product or an idea.

What is Peace One Day?

Peace one day is an event which will be taking place on 21st September. Peace One Day’s objective is to institutionalize

Peace Day 21st September, making it a day that is self-sustaining and an annual day of global unity. A day of

intercultural cooperation on a scale that humanity has never known. Peace One Day will bring happiness and a lot of

positivity within the people. Peace one day will influence the majority of the global population, to better themselves and to

help others.

What we hope to achieve

STORYBOARD FOR PROMOTIONAL FILM

BRAINSTORMING IDEAS!

ADVERTISING IDEAS

FURTHER IDEAS

RAISING AWARENESS

CAMPAIGN POSTER

This is our campaign poster and this will be

seen almost everywhere, as this is raising awareness for

the event.

As you can see, the date of the event is clearly

shown, as this is informing people what day this event will be

taking place on. On the other hand, we didn’t

include a location. Why? Well we thought this

event should be taking place everywhere, so

there is no need to add a specific location.

Promotional stickers/badges

Promotional stickers and badges will be given to everyone that ‘Hugs for

Peace’.

Promotional Bracelets