THE MAGAZINE ABOUT CULTURE, TECHNOLOGY & COMMUNITY LIFE

A Peak City Press© Publication

Peak City Life Magazine P.O. Box 1933, Apex NC 27502(919) 762-0093 info@peakcitylife

27502

27539

27540

Distribution Area

BEHAVIOR & DEMOGRAPHIC INFORMATION

Gender | 51.4 % female | 47.6 % male.Education | Over 54 % of Apex residents are college educated.Income | 55.7 % of Apexers between 24-64 earn more than $91,326 per year.

Over 50 % of readers are married with 2 children and have lived in Apex prior to 2010

Occupation

22.9%

22.8%

15.9%

*state-wide average 13.5%

12.9%

74 % of Apex residents own their own home and their mortgag-es are less than 32% of their

Information Provided through http://www.census.gov

A Peak City Press© Publication

Peak City Life Magazine P.O. Box 1933, Apex NC 27502(919) 762-0093 info@peakcitylife

*state-wide average 4.6%

Guiding You ThroughYour Journey Of

Relational Advertising

Unlike a “transactional customer”, a relational customer-

1. Thinks long term.2. Considers each transaction to be one in a series of many.3. Does3. Doesn't enjoy comparison shopping or nego-tiating.4. Hopes to find an expert he or she can trust, count on and build a relationship with - is likely to become a repeat customer..

Your typical transactional customer-

1. Thinks short term and only cares about that day̓s transaction.2. Loves “getting a bargain” and enjoys the pro-cess of shopping and negotiating. 3. Is willing to spend lots of time investigating, several different options and will considerthemselves an expert.4. Hinges every transaction on price and will only return when discounts are offered.

equally

Simple

(919) 762-0093

PASSIVE BRAND RECOGNITION

DISTRIBUTED WITHIN 27502, 27539 & 27540

A LARGER RETURN FOR YOUR ADVERTISING DOLLAR

VISIBILITY TO THE LOCAL MARKET