Connecting Communities
Crafting Your Social Media Strategy
STORM Symposium
Nov. 2, 2017
At a Glance
440,818Social Followers & Blog Subscribers
434,549Email Subscribers
At a Glance
Most Popular Platforms
1. Twitter – 287,250 followers2. Facebook – 117,735 followers3. LinkedIn – 16,496 followers4. Instagram – 5,993 followers5. YouTube – 3,512 followers
• Know your audience
• Create an editorial calendar
• Create and curate your content
• Be responsive
• Monitor trends
• Maintain situational awareness
Getting Started
Customer Service and Engagement
Social Voice
Campaigns
• Irreverent “national” days
• Holidays
• Anniversaries of historic events
• Campaign launches
Hashtag Holidays
Metrics
Why Measure?
• Better understand ROI• Refine engagement strategies• Improve customer service• Reach new audiences• Build community
Metrics
Ways to Measure
1. Breadth• Followers• Growth
2. Follower Engagement• Interactivity• Dialogue
3. Word of Mouse• Shares/Retweets• Tags
4. Sentiment• Tone of Interactions