Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 1 -
Community October-30-2008
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 2 -
Agenda
What are we gather for ?
Community view
Current project
Animations & development
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 3 -
The ultimate objective of pearltrees is to build the community of editors of the Web. Thanks to pearltrees, web users will organize, give a meaning and share their content with other users. By becoming collectively editors, the community will give itself the capabilities to edit the Web at the scale of the Web
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 4 -
Premiers éléments sur l’apport de Pearltrees à sa communauté
L’édition du Web est polysémique: en proposant à chacun de devenir éditeur, nous lui proposons au fond de créer son propre Web et de lui donner le sens qu’il lui souhaite: Web de réflexion et d’organisation, Web de construction, Web social ou Web ludique… Le sens d’une édition dépend par nature du sens que lui donne un éditeur
Pour résumer Pearltrees, on pourrait dire: « construisez votre propre Web et construisez collectivement le Web »
• Révéler la richesse de ses surfs et de ses choix quotidiens
• Révéler son propre Web, lui donner un sens nouveau, lui faire raconter ses propres histoires
• Partager son Web pour enrichir les parcours et les Webs des autres
• Collecter, composer, réordonner, croiser, discuter les Webs des autres
• Se déplacer sur le Web collectif, le Web issu de la contribution de chacun
• Communiquer et socialiser avec les créateurs des autres Webs
Cet apport s’insère dans deux mouvements de fonds et contribue à les renforcer: c’est l’apport proprement politique et social de Pearltrees
• La démocratisation des médias et des sociétés par le Web
• La démocratisation du Web
- Le Web a permis à chacun de partager ses créations et d’établir son information
- Pearltrees permettra à chacun de mettre en valeur et d’organiser ces créations et cette information
L’objectif ultime de la communauté Pearltrees est donc de démocratiser le parcours et la navigation sur le Web : « Pearltrees démocratise l’organisation du Web »
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 5 -
4. bénéfices : Révéler
A. Révéler ses parcours web : Physiquement, découvrir son web Socialement, vis-à-vis des autres
B. Révéler un pouvoir sur le web• Je fabrique une toile personnelle vivante• J’interagis avec les autres
C. Révéler son monde aux autres Je mets en valeur, mes points de vue Je fais découvrir, j’ouvre
D. Révéler, ensemble, Le monde ma communauté m’ouvre au monde J’existe, je révèle du monde
1. ce que l’on croit
Le web est plein de « perles » cachées et isolées…
…l’internaute par ses surfs révèle temporairement, aléatoirement et partiellement cette richesse…
… s’il peut conserver, éditer et partager ses parcours il s’approprie son web et révèle son monde…
… si chacun cultive son web et révèle son monde alors les internautes réunis révèlent le monde
3. personnalitéHumaniste (/mécaniste) : une marque qui fait confiance à la nature de l’homme.
Assurée (/agressive): une marque confiante, responsable et humble.
Conquérante (/suiveur) : L’idée est de faire toujours découvrir plus.
Collaborative (/compétitif) : notre communauté existe par les différences partagées plutôt que par la compétition.
2. raisons d’y croire La vision de pearltrees.
L’arbre : il permet d’organiser et de valoriser la richesse du web
La perle : elle révèle tous les points de vue qui concernent un même objet sans les atténuer
L’utilisation de tous les moyens d’expression : vidéo, texte, son, image, …
current pearltrees brand
pearltrees
Let’s reveal the web
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Old medias are dead… … now, you are the media
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 7 -
Agenda
What are we gather for ?
Community view
Current project
Animations & development
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 8 -
Why a community ?
Our goal, as pearltrees’ community members, is to build pearltrees together.
Together, we aim to make the tool that will enable us to edit the web.
Thus, we could achieve the democratisation of the web.
Let’s build a free web to reveal the world.
As individual each members will : • become a co-conceptor of pearltrees• a first hand editor of the web• an ambassador of the free web
Welcome to the lab!
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 9 -
Les cercles rapproches de Pearltrees: vers une intégration plus forte de l’équipe et de sa communauté
Rôle
Réaliser Peartrees
Réaliser Peartrees
Aider Peraltrees via contacts, aides ou influence
Contact, relais, tiers
Accès à l'information
Total
Total hors documents Broceliand (partie distincte du blog)
Sur demande: total hors documents Broceliand (cf. ci-dessus)
Informations sur Pearltrees limitée avant entrée dans la communauté
• Cf. brief teasing
Galaxie
Constellation
Communauté
Equipe
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 10 -
Building community in 2008
Pearl my surf Build my web First taste of pearltrees
Sept octobre novembre décembre janvier
S du 22 S du 29 S du 6 S du 13 S du 20 S du 27 S du 3 S du 10 S du17 S du 24 S du 1 S du 8 S du 15 S du 22 S du 29 S du 5 S du 12
Rough pearltrees
Web freaksWeb freaks
+ world builders
Web freaks+ world builder
+ community leaders
Web freaks+ world builder
+ community leaders+
Web makers+
Préparation des invitations• translate in englist• communication• plateform
• create user habits• dive on specific usage patterns•launch development plan for 2009•welcome users on th site
• To catch users vision about PT• To settle brand word with the design• To build pearltrees edition line• recruit top developers• make a bilingual blog • To hunt bugs
• To enlarge the community• To strenghten pearltrees edition
• To eradicate bugs• To catch users vision about PT• To make pealrtrees• To boost the community
S du 19
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 11 -
belongs“passionate people
that share one vision”
Participateto the
product development
Influencechoices
Shareyou interests and passions
online
Learnabout an exiting entrepreneurship
venture
InviteOthers to join
LeadA project
CommentOn the blog and the forum
AnimateYour
community using
Pearltrees
EditYou web
How to participate to pearltrees’ community?
Principle: participate as you want, as you can, to what you wish
Pearltreescommunity
ActiveMaking pearltrees or bloging on pealrtrees
LeadersManage a group
Resting Has done something but are not active anymore
ParticipantsDoing something for a
leader
Know someoneOf the community
Ask forBeing a member of the
community
Hear aboutpearltrees
Test A paper version of
pealrtrees
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 12 -
Baromètres de fréquentations
Blog broceliand la semaine dernière
Blog pearltrees cette semaine
0
10
20
30
40
50
60
70
80
90
S du 8sept
S du 15sept
S du 22sept
S du 29sept
S du 6 oct S du 13oct
S du 20oct
S du 27
Nbre de visites
Nbre de pages vues / visites
Visiteurs : 50% team + 5% community members Blog en jachère à reprendre urgemment avec la publication de Magellan
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 13 -
Indicateurs communauté
Visiteurs uniques par semaine (estimation)
Période du 19.09 au 15.10:
# utilisateur : 27
# session moy. / utilisateur / semaine* : 1.5
# perles moy. enregistrées / session (estimation)*: 14
# perles moy. collectées / session (estimation)*: 19
% session effacé*: 26%
Durée session moy*: 28mn
10-14
16-22
9-12
15.09 22.09 29.09 13.10 (incomplète)
4-5
06.10
* y.c. utilisation équipe
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 14 -
Agenda
What are we gather for ?
Community view
Current project
Animations & development
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 15 -
Build pearltrees together
1. project : “build your web”• France : François• UK : Karim, Benjamin, Khaled• USA : Julien + François
2. project : “Launch the LBS pearltrees club”• Karim, Benjamin, Khaled
3. project “Elaborate commercial development plan 2009”• Julien, Karim, Sebastien, Khaled
4. project “Write in pearltrees style”• Des outils de communication : blog, mail, etc. Caroline• De la marque, du produit > Jessica
5. project : “Make a successful bilingual blog”• Karim
• project “Make a welcoming pearltrees”1. François, chunxia? Laurent Galais ?
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 16 -
projects tank
short term
• Translate communication messages
• Create user habits
• Make a good bilingual blog
• Launch the LBS pearltrees’ club
• Deep dive on specific usage patterns
• Recruit to developer and interns
• Make a welcoming pearltrees
• Eradicate bugs (telecom Paris, Imperial college)
• Make a piece of the product
• Have the recorder being recommended by users
• Translate brand word on pearltrees
•Choose option to build the product
• Welcome users
• Mail de notification
• Mail d’invitation
• Page d’accueil
• Aide
• Elaborate the commercial developement plan 2009
• Organize event for pearltrees
• Animate a community with pearltrees
• Identifiy editor/expert to map specific areas of the web
• Evangelize pearltrees (after launching)
• Expand the community
• Contaminate american universties with pearltrees
• Produce a damned good demo video
Mid term
platformCommunity
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 17 -
Agenda
What are we gather for ?
Community view
Current project• Build your web• Launch the LBS pearltrees club • Elaborate the commercial development plan 2009• Write in pearltrees style• Make a successful bilingual blog• Make a welcoming pearltrees
Animations & development
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 18 -
Agenda
What are we gather for ?
Community view
Current project• Build your web• Launch the LBS pearltrees club • Elaborate the commercial development plan 2009• Write in pearltrees style• Make a successful bilingual blog• Make a welcoming pearltrees
Animations & development
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 19 -
Agenda
What are we gather for ?
Community view
Current project• Build your web• Launch the LBS pearltrees club • Elaborate the commercial development plan 2009• Write in pearltrees style• Make a successful bilingual blog• Make a welcoming pearltrees
Animations & development
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 20 -
Plan commercial 2009 : point d’avancement
• Déjà fait : familiarisation avec le produit / projet
• A faire dans les 2 semaines à venir:
• Pour le levier communauté
- Participer opérationnellement a l’animation la communauté UK
- Proposer des idées d’animation à tester en UK
- Planifier une réunion avec Fr pour mieux comprendre les actions communauté
• Pour les autres leviers
- Recherche d’informations visant à:
· Apprendre des études de cas comparables
· Utiliser le réseau LBS pour témoignages / développement commercial web
· Collecter des donnes pertinentes dans le format cible
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 21 -
Workplan
• Case studies of Twitter and Friendfeed• “PR”: for each “sub-levers”
• Definition• How does it work?• Cost range & time• Impact and risks• Feasibility
• Diffusion alliances: for development of applications/code and formal alliances
• Definition• How does it work?• Cost range & time• Impact and risks• Feasibility• Identify examples of adequate global platforms/sites
• Shares: •Definition• How does it work?• Cost range• Impact and risks• Feasibility
•Community in US / EU:• Define message(s) and approach(es)• Investigate requirements of team member presence in US
Based on phase 1 results, deep-dives on “how-to” on selected topics and geographies, e.g., evangelist in US
Exact topics to be determined
Synthesis, action plan and implementation
Overview Deep dives Implementation plan
Demander planning à Karim
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 22 -
One main lever with three facilitators
CommunityDiffusion by the community of users
“PR”
Promote pearltrees to KoLs
• Conferences• PR agency • Pay KOL• Pay evangelist
Diffusion alliances
Ensure pearltrees’ presence on third party sites
• “Embed kits”• API• Formal alliance
Shares
sell shares to promote pearltrees
• KOL• Web entrepreneurs
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 23 -
Definition of levers
PR
Levers Definition Cost
• PR agency
• KOL
• Evangelist
• “Promoter”
USD 8-10k / month
USD 10-25k / month
USD min 5k / month
?
• Agency sells stories to web media to create buzz
• Pay directly a KOL to promote pearltrees via, e.g., his blog
• Pay to promote pearltrees via presentations at conferences / personal network
• Pay to develop a community by presenting pearltrees to his personal network and managing the community
Alliances• “Embed kits”
• API
• Formal alliance
Internal cost only
Internal cost only?
?
• Develop code to be copy-pasted by user on sites/blogs
• Development of API for other sites
• Formal (monetary) agreement with other sites
Shares• KOL• Web entrepreneurs
?• Sell shares to promote pearltrees
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 24 -
Hence, commercial development needs to integrate Web creators characteristics
Quelques caractéristiques clés des « Web créateurs »:
• Création de la majorité des contenus sur le Web
• Usage le plus avancé du Web
• Influence déterminante sur les usages des autres segments
• Une vision particulière du Web:
• Liberté
• Participation
• Abondance
• Gratuité (en général…)
Les citoyens de l’Internet
Internet est leur nouveau monde, leur Utopie, ils l’aiment
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 25 -
Commercial development - Overview
Now Jan. Mar.
Jun. Dec.
10k*
60k*
Fans’ Friends of fans Diffusion to web power users
Contagion to few web creators’ communities
* # of unique visitors = # editors x 3
Commu-nity
PR
Alliances
• EU comm. devt. • Target US blogs to invite in Dec.• SV events program to prepare US travel in Dec. • Invitation US friends
• EU comm. devt• US comm. devt
• Firefox “recom-mended plugins”• “Embed kit” on sites, blogs, etc.
• EU comm. devt• US comm. devt
• Animation contest on pearltrees• Pearltrees contest
• PR in US
• API on major SN:• Facebook• MySpace• Youtube• Flickr• etc.
• EU comm. devt• US comm. devt • US community manager?
• PR in US
• Blog platforms partnerships• Wikipedia partnership?• Technorati /Wikio (count pearl as a link)?
JW US JW/(FR?) US PL/FR/JW US
31.03: Web 2 Expo SF16-17.04: Web 2.0 AMS20-24.04: conf tech MAD
9-10.12: Web 3.0 Paris)
5-7.11: Web 2 Summit SF
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 26 -
Web event calendar
Oreilly
finan
ce in
New
Yor
k (4
to 6
)
october november december January february march april june
Web
3.0
Paris
+ Le
off
du 3
.0 P
aris
(du
9 au
10)
Web
deu
x.con
nect
(11/
10) -
Par
is
Web
2.0
Amste
rdam
(16
to 1
7)
conf
tech
Mad
rid (2
0 to
24)
Web
deu
x.Exp
o : B
erlin
(21/
23)
Web
deu
x.Sum
mit :
San
Franc
isco
(5/7
)
Web
deu
x.Exp
o : S
anFra
ncisc
o (3
1/03
)
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 27 -
Elements to consider – 1st draftBeliefs Hypothesis Uncertainties
• Required whatever other levers used• Good access to KOLs in France• Limited access to KOLs in US/UK (at least today )• Need for at least a minimal US /UK community pre-launch• If community in US does not take off, another lever is required to bootstrap it
• Need physical presence in US at launch / post launch
• Community virality will take off in US?• Ability to find the killer message and approach?• How to manage momentum if scalability issue ? E.g., momentum of flow of users coming from 1 KOL• Sequential approach to build community (France then US)? resource / scalability / costs ?
Community
• KOLs reached at conf. will promote PT but less committed than with shares• High opportunity cost of PL in US pre-launch (except Web 3 conf.)• Conf as a lever when product state good / scalability ok, otherwise deception => post launch, maybe m+2/3• Evangelist in US would be impactful already pre-launch
• PR in France is not a pre-requisite for success• KOL have high expectations on product• Need to manage momentum: timing key• Pay a KOL is risky (can’t control message) • No need of PR agency due to limited value added => budget available if need be to recruit evangelist
• Feasibility and cost of finding evangelist?PR
• Selling shares is the most expensive option• KOLs will promote PT with shares• Terms of shares sale will be better if we show a « curve »• High opportunity cost of PL in US pre-launch• Cannot rely on this only but rather opportunistically
• Shares in France is not a pre-requisite for success
• Feasibility of selling shares in US to top KOLs?
Shares
• Formal alliances are a growth booster in 3 countries• Difficult to make formal alliances pre-launch and takes a few months to do it after launch
• Development of applications/code at launch can be fast and is important to have at launch
• Feasibility and time required for formal alliances?
Diff. alliances
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 28 -
Commercial development 2009: options available – 1st draft
Community
PR
Alliances
Share
Now-Jan Jan-Mar Mar -June June-Dec.
Europe
US
UK?
Europe
US
UK
Rather no
Rather no
Rather no
If need be
If need be
If need be
If need be
Europe
US
UK
Europe
US
UK
If need be and possible If need be and possible
No, opportunistically onlyQuestion mark
Yes
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 29 -
Retour sur notre cœur de cible : les « Web créateurs »
Web créateurs
Sociaux purs
Spectateurs 2.0
Web 1.0
Note: Pour comparaison Facebook a 100m de visiteurs uniques* Estimation approximative sur base des chiffres des Etats-Unis et de l’UE des 25Source: Forrester Research
Segmentation des internautes, 2007
~20% de web créateurs soit ~150m d’internautes dans le monde*
Quelques caractéristiques clés des « Web créateurs »:
• Création de la majorité des contenus sur le Web
• Usage le plus avancé du Web
• Influence déterminante sur les usages des autres
segments
• Une vision particulière du Web:
• Liberté
• Participation
• Abondance
• Gratuité (en général…)
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 30 -
Agenda
What are we gather for ?
Community view
Current project• Build your web• Launch the LBS pearltrees club • Elaborate the commercial development plan 2009• Write in pearltrees style• Make a successful bilingual blog• Make a welcoming pearltrees
Animations & development
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 31 -
The nav bar in pearltrees
How should we call this bar ? It indicates to the user exactly where he is level after level. The one of the exemple is in pearltree, in « pat l’epats » account, he has chosen the pearltree « Music » and in music the pearltree « genre=indie » and in that pearltree the pearltree « collecte novembre 08 »It is the GPS in pearltrees
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 32 -
Pearltree window
This are the information about a pearltree we want to know and value : • who has created the pearltree• when it has been first created• when it has been last modified• how many pearls it is made of
The idea here is to value the role of peartrees creator or creators
We are seeking a way to present those information in a pearltrees brand way
First proposition : Pearltree created by Nicolas,the 02/10/2008 and last modified the 12/10/20084 pearls
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 33 -
Pearltree window
Open/close button : It is dedicated to the opening and the closing of a pearltree. It is not explicit enough yet and we would like to improve it.
First proposition : Open it / close it
Focus/Unfocus button : It is dedicated to focus or unfocus on a pearltree. A pearltree is a special pearl that content some url pearls. In fact a pearltree is the tool of pearltrees creator. Thus each creator link pearltrees together and sometimes, to clear one’s creator mind, it is needed to see the pearltree alone without the others around, that is the focus. And to have the big picture, we need an unfocus.
First proposition : Waiting…
Open «note» button : This place is THE place dedicated to discussion between pearltrees builders.
DISCUSS
Open «cross» button : This is where we will find the pearltrees which have “pearled” the same website as the one selected on the pearlwindow. It can be seen as the ideal place to navigate from pearltrees to pearltrees.
NAVIGATE
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 34 -
The bar dedicated to put some web site into pearls for pearltrees
I want to make a new tree, in order to put the pearl I am about to
collect inside
I want to keep this site with me and intend to put it somewhere in my own organisation of my web.
I want to see my pearls, how they look and ply with them
This field is dedicated to take some note on the pearl that will shelter the web page. Those notes will be seen by every visitors and will probably be the first element to start a discussion
New pearltree
Pearling / not pearling
Reveal
Leave a note on your pearl
This field is dedicated to take some note on the pearl that will shelter the web page. Those notes will be seen by every visitors and will probably be the first element to start a discussion
What do you need here? Tell us on “participate”
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 35 -
Make sure you have firefox 3.0
Install the “pearl recorder” (if you have not done it already)
Pearl your surfs
Press reveal
Build your web
• Play with your pearls• Make your own pearltrees• Organize your web • Visit others’ web • Discuss with other web builders
5
Let’s build your web
For the moment, the only way to build your web, is by pearling your surf with our plugin. And our pugin only works with firefox 3.0. If you don’t have our favorite navigator, no worries, you can install it very quickly.
Pearling while you are surfing is a great feeling! But, sometimes, you just want to see the pearls you have just made. Then just click on “reveal” and… enjoy.
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 36 -
Agenda
What are we gather for ?
Community view
Current project• Build your web• Launch the LBS pearltrees club • Elaborate the commercial development plan 2009• Write in pearltrees style• Make a successful bilingual blog• Make a welcoming pearltrees
Animations & development
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 37 -
Types de blogs bilingues
Type Descriptif Exemple
2 Blogs Utilisation de deux blogs distints.
Permet de savoir quele communaute apporte le trafic
Adoptee par plusieurs bloguers pros
+ focus sur audiance
Lemeur
http://imeall.blogspot.com/ and http://imeall.wordpress.com
http://www.freegamesnews.com/en and http://www.freegamesnews.com/fr
Mix inter-posts Blog posts alterne en fonction du sujet http://standblog.org/blog/
http://blogcooperation.be/
Mix intra-posts Chaque post est traduit dans le post http://www.emmanuelle.net/
Une couleur pour le français, une couleur pour l'anglais http://ecolebibdoc.blogs.com/rmistes/
Deux colonnes Deux colonnes pour chaque post, une dans chaque laugue http://www.imoments.org/blogarchives/2007-12.htm
http://polyscopique.com/blog/
Drapeaux Drapaux..or both
http://benjol.blogspot.com/
Commentaires mutualisees http://www.martinbreton.com
Plug-in Utilisation d’u plug in pour faire de la trad directe par le lecteur http://www.petlvr.com/blog
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 38 -
Critères d'évaluation
• Impact :
• Référencement : référencements sur moteurs de recherche, nombre de visites, ..
• Expérience Utilisateur : lecture, fluidité de la discussion
• Notoriété : mesurée par les points Technorati
• Mise en œuvre :
• Facilite de maintenance : des posts et des commentaires
• Historique : reprise des posts historiques
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 39 -
Pistes de solutions
• Soi même au fil de l’eau!
• Trouver un volontaire
• Payers des traductuers (les bloguers pros proposent du revenue sharing)
• Utiliser des solutions automatiques de traduction :
• Bablefish (Yahoo - Free), Reverso (Free),
• PersonalTranlater (Pay)
• Plug-ins
• De maniere participative (?)
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 40 -
Agenda
What are we gather for ?
Community view
Current project• Build your web• Launch the LBS pearltrees club • Elaborate the commercial development plan 2009• Write in pearltrees style• Make a successful bilingual blog• Make a welcoming pearltrees
Animations & development
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 41 -
Accueil de Facebook
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 42 -
Accueil de Wikipedia
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 43 -
Accueil de dailymotion
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 44 -
Accueil de twitter
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 45 -
Accueil de seesmic
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 46 -
Accueil de friendfeed
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 47 -
Accueil de flowgram
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 48 -
Accueil de delicious
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 49 -
Accueil de delicious
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 50 -
Agenda
What we gather for
Organisation of the community
Current projects
Animations and developpment
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 51 -
Web event calendar
Oreilly
finan
ce in
New
Yor
k (4
to 6
)
october november december January february march april june
Web
3.0
Paris
+ Le
off
du 3
.0 P
aris
(du
9 au
10)
Web
deu
x.con
nect
(11/
10) -
Par
is
Web
2.0
Amste
rdam
(16
to 1
7)
conf
tech
Mad
rid (2
0 to
24)
Web
deu
x.Exp
o : B
erlin
(21/
23)
Web
deu
x.Sum
mit :
San
Franc
isco
(5/7
)
Web
deu
x.Exp
o : S
anFra
ncisc
o (3
1/03
)
Web
dem
o, P
alm D
eser
t, Cali
forn
ia, 1
to 3
of m
arch
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 52 -
How to make an event a success
Profile the event :
- Who is organizing ?
- What does this event stand for ?
- Who is attempting to it ?
- How large is the audience?
- What is the agenda ?
Provoke a contact with the organizer before the event :
- Is there someone, in the team or in the community that knows him ?
- Check is web identity : facebook, linked in, twitter, personnal, blog, company, Ziki, viadeo,…
- Introduce yourself fully : Currently working on pearltrees, have a blog and personnaly
Find a way to help him (to prepare his event) :
- I can present “pearltrees”
- I can participate to conference as an entrepreneur about Financing, Marketing, techno choice, etc.
Prepare a the best presentation ever made :
- the level of presentation is rather low : bad speaker + mean slides = bad presentation
- This is an opportunity to be really “outstanding” You don’t have twice the opportunity to make a good first impression!
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 53 -
Le rythme de fond pour toute la communauté : « le mail de la nouvelle release »
Titre : il porte le nom et le numéro (#x) de la dernière « fondation », « structure », et à venir.
Rythme : environ mensuel
Public : toute la communauté
Message : une nouvelle version est maintenant disponible (avec un descriptif des
Langue : français - anglais
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 54 -
La vie de pearltrees au jour le jour : le blog
Des news classiques : - La vie du produit : interface + produit- Des portraits pour présenter les nouveaux de l’équipe- Fêter les anniversaires des membres de l’équipe- Les événements clés liés à la vie du produit : interface + pearltrees- Donner des orientations éditoriales : Faites des pearltrees sur « Sinatra », etc.
Les articles structurants de la vision (en gros les articles fondateurs de cratyle)- des articles de fonds qui nourrissent la vision- des articles sur les nouvelles possibilités offertes par les innovations technologiques- Et les diverses spécialités au sein de broceliand :design, finance, marketing…
Les posts de la communauté : - Présentation de ce que font certaines personnes de la communauté- Lancement et réalisation des différents groupes et chantier pearltrees
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 55 -
Agenda
What we gather for
Organisation of the community
Current projects
Animations and developpment
Tools
Achievements
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 56 -
Available tools
• mail (y compris mail [email protected])• blog “pearltrees lab”• Skype• Yugma
• Facebook group• twitter corporate• Forum : faire participer la communauté directement au produit
•Mettre les briefs•Faire le produit sur le forum•Compte rendu en ligne
• MSN live meeting
current to investigate
Pearltrees’ community – Work in progess – Thursday the 30th of october 2008 - 57 -
Agenda
What we gather for
Organisation of the community
Current projects
Animations and developpment
Tools
Achievements