Slide 1

Pearson CanadaNew Religion Resources 1-8

Information Session Pearson Religion Project Grades 1-8

Agenda

- Background to project and market

- Product details and timing

- Marketing Strategy and Messaging for 2014

3 The ProjectIn the fall of 2012, the Assembly of Catholic Bishops of Ontario (ACBO) issued the RFP for the core religion course Pearson won the RFP based on the strength of our past work, the Bishops confidence in the process that had been established during the development of Fully Alive, our superior digital development capacity, and the approach we took in our proposal that placed the Bishops clearly in a position of content authority.

An agreement was made between Pearson and the ACBO to appoint Pearson as the developer, with the Bishops in a content approval position.

The MarketLCDSB Resource Review l 03/31/20135 The Place of Religion in Catholic SchoolsWhile the place of Catholic education in Canada is theoretically protected, recent changes to systems in Quebec and Newfoundland have demonstrated that political and economic change can result in the amalgamation of public and Catholic schools. As a result, Catholic districts continually look for ways to demonstrate both that their level of achievement is as high as other districts, and also that the faith-based environment they offer benefits learners. One of the ways they do so is through the delivery of unique programs such as Catholic Family Life and Religious Education. Religious Education is not only a class that is taught for one hour, four days per week, it is embedded throughout the fabric of the school. Catholic schools have a dual mandate: the delivery of Ministry of Education curriculum within a Catholic faith milieu.

The Market (cont.)An agreement is in place between the Ontario Bishops and the Bishops in Alberta and Saskatchewan that they will adopt the Ontario Religion curriculum 100% and the resources that are developed in support of it.

We therefore have exclusive access to 100% of the Grades 1-8 religion market in Ontario, Alberta, and Saskatchewan, with a total student enrolment of 445,352 students (55,669 students per grade). This represents 30% of the total Gr 1 8 market in those three provinces and 22% of the total national Gr 1 8 market.LCDSB Resource Review l 03/31/20136 Market Share and Sales Potential

The publicly-funded Religion market in Canada is located in the provinces of Ontario, Alberta, and Saskatchewan. We are assuming an 85% market share based on the following factors:no competitionage of current resources (20 30 years)importance of Religious Education in the Catholic systemcomparables - Fully Alive, the Bishops Family Life program has achieved a 95% market share

Total Gr. 1 Enrolments (ON, AB, SK) = 55669 Lifetime Revenue: $4,481,882First Year Revenue: $453,213

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Product DetailsReligious Education

LCDSB Resource Review l 03/31/20139 Components for Grade 1:

1 Student Book(168 Pages, available in print and eText online/DVD)

2 Big Books(32 Pages available in print and eText online/DVD)

1 Poster Pack (Print and digital)

1 Teacher Guide (available in print and eText online/DVD)

Comprehensive digital package (eText editions of the Student Book, 2 Big Books, Teacher Edition; Professional Development; Parent and Parish connections)

Price StructurePrice structure on this project assumes we can enhance profit through a strategic implementation price (as opposed to la carte pricing) effectively creating an optimized bundle that provides value-based pricing for customer segments. In other words, variances in both willingness-to-pay and digital readiness among customers can be more profitably managed by delivering a full package with high and moderate value for differing customer segments.LCDSB Resource Review l 03/31/201310

Classroom implementation price: Approx. $2000 for full print and digital package, with a 5-year license for the on-line digital contentClassroom Implementation Package:

24 Student Texts, 2 Big Books, Poster Pack, 1 Teacher Resource, Comprehensive Digital PackageLCDSB Resource Review l 03/31/201311

Publication Timelines (Tentative, Pending ACBO approval in October 2014)Series-level, general professional development: Fall 2014.

Grade 1 Resources: Late Fall 2014 Winter/Spring 2015

Proposed Plan for Subsequent Grades is to complete 2 grades per year.

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Instructional ApproachStudent Books and Big Books for whole class instruction and shared reading.

-The Story approach in the early grades supports integration with literacy. It follows the Catholic story-telling approach as seen in the parables, images (stained glass, statues, paintings) used to teach the pre-literate and those with limited literacy.

Teacher Edition and Comprehensive Digital Support Package

-Teachers unfamiliar/uncomfortable with religion content-TE support must be comprehensive-Use literacy strategies they are familiar with and have been proven effective-Promote religious literacy-Provides PD in advance of the program (short video clips on the general program philosophy)

LCDSB Resource Review l 03/31/201313 The Religion Curriculum and Content GoalsThe goals of the new 1-8 curriculum include content goals as well as goals for the broader community. To summarize them here:

Goal to increase the content knowledge of students of the bible Goal to increase the capacity of teachers to deliver a strong program for students; make them more knowledgeable in the content areaGoal to increase interaction between school and home, and in particular between children and their parents

To describe the above goals another way, the Bishops would like to improve the Religion Knowledge across the community, and also enhance the presence of religious dialogue in the home.

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ReligionMarketing and Messaging-Highlight what is available (or will be available) to help communicate the alignment of this Pearson solution to this specific customer/opportunity- This could be an opportunity to showcase what has been done in Playbook as a one-stop shop. 15Positioning StatementPearson is an active partner in Catholic education in Canada and has demonstrated its commitment to Catholic values through the publication of Fully Alive and Our Catholic Community. With this new project, which will be the centrepiece for Religious Education in Catholic schools, the Assembly of Catholic Bishops of Ontario are collaborating with Pearson Canada to produce a resource which provides comprehensive support and guidance for religion teachers, and which will help to deepen faith, learning, dialogue, and connections between students, parents, and the Catholic community.

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Important Concept: The New EvangelizationKey Marketing and Sales ConsiderationsAEs: Pre-Qualify and DiscoveryQuestion RE Consultants about funding processes for Religion resources and communicate publishing timelines to provide advance notice for budget allocationsLCDSB Resource Review l 03/31/201317

Marketing and MessagingTools and StrategiesFormal Communication from Pearson Senior Management and ACBO to Directors of Education to build awareness. Will include a call to action for districts to articulate implementation intentions and timing.

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Creation of Pearson Catholic Advisory CouncilDigital channel to update stakeholders, solicit information and feedback, create community and involvement.

Marketing and MessagingTools and StrategiesPress Release for revised Pearson Marketing Site and ACBO Site.

Visible presence, support, and sponsorship of Religious conferences and events throughout 2014.- Full List available

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