Date post: | 06-Aug-2015 |
Category: |
Technology |
Upload: | tammy-everts |
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PEDAL TO THE METALSpeed your page load times for more conversions
@tameverts 2015 Conversion Conference Las Vegas #convcon
“I myself wouldn’t consider it very important. Granted, if a page is too slow, it loses users, but I believe if a page loads in 5 or 6 seconds, it doesn’t make much difference.”
Reduced average load time by 2.2 seconds and increased total downloads by 15.4%
10 million additional downloads per year
@tameverts #convcon
Impact of a 1-second delay
A site that earns $100K per day could lose $2.5M in sales in one year
@tameverts #convcon
STEVE SOUDERS, AUTHOR, ‘HIGH PERFORMANCE WEB SITES’
“80-90% of end-user response time is at the front end. Start there.”
@tameverts #convcon
MonitorConsolidate page resourcesMake sure stylesheets are in the document HEADHost your fontsOptimize your pop-up scripts
SOLUTIONS
@tameverts #convcon
Increase page weight
Increase number of hosts and connections
Introduce additional latency
Prevent pages from loading
PROBLEMS
@tameverts #convcon
Defer scriptsUse asynchronous versions (when possible)Know your scripts and their performance penaltiesMonitor constantly
SOLUTIONS
@tameverts #convcon