Pedro Meyer’s retrospective exhibition HeresiesBringing to life an innovative model of museum presentation of photography

Nataša Ivančević, senior curatorMuseum of Modern and Contemporary ArtRijeka, Croatia

INFuture 2009

PEDRO MEYER

His innovations in the field of

digital media

• Creation of the first CD ROM that combined sound and visuals (in 1991)

• First digital prints ever made• Creation of the famous on-line

photographic forum www.zonezero.com (in 1993)

Meyer’s photography consistently tests the borders of truth, fiction, and reality

CONDITIONS

• The opening of the Heresies exhibit must take place between October 6 and October 12, 2008.

• Heresies must remain on exhibit in the museum for no less than 3 weeks.

• All large-format archival prints delivered to the museum and hung in the Heresies exhibit will become the property of the museum’s permanent collection at the conclusion of the exhibit.

• Museum degree to display at least three “digital galleries” on 1 – 3 DVD players attached to 1 – 3 largescreen TV displays or videoprojectors.

• Museum agree to post suitable directions, crediting exhibit sponsors and directing visitors to podromeyer.com and to zonezero.com to view on-line interactive galleries.

CONTENT – MEDIA PYRAMID:

Prints____________________________________________10 – 90 images

Book__________________________________________________200 images

On-site digital galleries (DVD)_________________180 – 540 images

Interactive online digital galleries________________1,500 images

Online research archive for educational program____500,000 images

"Heresies" by Pedro MeyerDimensions:

Finish: 9.84" x 11.41" (25 cm. x 29 cm.)Open: 19.68" x 11.41" (50 cm. x 29 cm.)

Photographs: 120 in color, 180 b&wPages: 368

Print pages: 4 x 4 in Job Demi Mat, 170 grs. Plus spot varnish both sides.

Soft Cover:Cover with full flaps 11.41" x 36.61" (29 cm. x 93 cm.)

Print in 4 x 0 oon Invercote, 330 grs. Score and fold. Sewn and glued. Shrink wrap single pack.

Hard Cover:Dust Jacket: 19.68" x 27.95" (50 cm. x 71 cm.)

Print in 4 x 0 on Job Demi Mat, 170 grs., plus spot varnish at front.

End sheets on Pop Set black, 170 grs.Score and fold. Apply dust jacket. Sewn, head bands, square

back, blind embossing on cover and spine.

Shrink wrap single pack.

                   Size 34.5 MB

The PDF file requires that you have the Acrobat Reader installed in your computer, you can download it here.

Technical support: webmaster@zonezero.com

Pedro Meyer

attended the opening of Heresies at the National Art Museum of China

Meyer’s new paradigm for photographic

exhibitionincluded:

creative collaboration

of curators and artists

global networking

of 65 museums participating

in the Heresies

program

enhanced research

and collection-building

capacity for museums

educational programs

for the iPod generation

Thank you for your attention!

natasa.ivancevic@mmsu.hr