1. -Jeff Bernoff and Ted Schadler
Peer Influence Analysis[The New Marketing World]
Dana Tal
Monday, February 28, 2011

2. 2

3. 4 Steps to SIM
Identify
Deliver
Empower
Amplify
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4. 4

5. 5
SOURCE: http://mktg343.pbworks.com/w/page/9973691/Opinion-leaders--market-mavens
SOURCE: http://www.anythingresearch.com/Strategic-Planning/Technology-Adoption-Curve.htm

6. 6
SOURCE: http://www.shop.iqmatrix.com/p301/Becoming-a-Person-of-Influence/product_info.html

7. The Targets
Mass Connectors
People who know a wide variety of people
Mass Mavens
People who know stuff
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Widgets and Professional Services:

• PostRank
• 8. Outbrain/WP-PostRanking
• 9. Feedburner/TwitterCounter
• 10. Kontagent
• 11. Klout