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www.redeye.com www.redeye.com PENHALIGON’S AND L’ARTISAN PARFUMEUR APPOINT REDEYE’S MARKETING AUTOMATION SOLUTION, CONTOUR, TO ENHANCE THEIR DIGITAL MARKETING STRATEGIES. Penhaligon’s London, established in 1870, is one of the most prestigious British fragrance houses. The brand has a deep heritage and holds two Royal Warrants, a symbol of excellence and quality. It’s most iconic fragrance is Blenheim Bouquet, created in 1902 for the Duke of Marlborough. The brand has its own retail network and a global presence. L’Artisan Parfumeur Paris, founded in 1976, is a truly artisanal brand working with its own craftsmen to create authentic and innovative perfumes. L’Artisan Parfumeur operates retail boutiques in France and has a global presence. RedEye has been appointed the Marketing Automation solution provider for Penhaligon’s and L’artisan Parfumeur. Determining customer touch points and interactions will allow RedEye to personalise communications that are relevant and subsequently encourage further engagement. “Working with two brands with the same objectives means RedEye are able to streamline their strategies. Whilst the data and customer interactions are specific to each brand, Contour enables the management of both brands’ email communications easily side by side with dynamic content that suits its audience. This is an exciting opportunity for RedEye and we look forward to producing real results that make a significant difference.” Matthew Kelleher, Chief Commercial Director at RedEye RedEye provide technology and products to digital marketers to allow them to deliver Multi-Channel Marketing Automation solutions for CRM programmes that increase revenue, return on investment and conversion. RedEye’s products are driven by a unique database that combines all customer data, online and offline, from store purchases to products browsed, and makes this vast depth and breadth of data available to users through sophisticated and intuitive tools and interfaces. Since 1997 RedEye have been developing technological solutions for web analysts, email marketers and now multi-channel and customer experience marketing practitioners. Five times winner for best use of email, as well as receiving awards for Supplier of the Year, the RedEye team are extremely proud of how our technology enables our clients’ digital marketing. “Whilst both brands seek to achieve the same goal, we are very aware that the customers for both brands are completely different. As a result of this we’ve carefully selected a Marketing Automation solution. RedEye have been transparent throughout and can offer the ability to segment further than we had initially thought possible.” Kasia Buttery, Head of Ecommerce at Penhaligon’s and L’Artisan Parfumeur With a customer centric approach, Penhaligon’s and L’Artisan Parfumeur will work with RedEye to personalise the customers’ experiences. RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 RedEye
