Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Enterprise 1.0
ente
rpris
e 1.
5
enterprise 2.0
Chaos Frac
tal
Disorientamento
paradosso
MERITOCRAZIA
INNOVAZIONE
TALENTO
CAMBIAMENTO
CO
MPL
ESSI
TÁ
CRE
ATIV
ITÁ
Team Bonding
Out of box
Positività
…Journey
Marketing Digitale
B2B; B2C; C2CH2H; P2P
G2B; G2C
M2M
Augmented
#HASHTAGIOT
Indu
stry
4.0 …experience
Agile
Cyber…
Blockchain Intelligenza Artificiale Machine learning
Smart…
Comunicazione Resilienza Leadership
Big Data
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Matteo 13,52
Ed egli disse loro: «Per questo ogni scriba divenuto discepolo del regno dei cieli è simile a un padrone di casa che estrae dal suo tesoro cose nuove e cose antiche.
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDEN
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Unisci I Puntini
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Il miglior posto per nascondere un
cadavere è a pag. 2 di GOOGLE S. Holmes
1 - noi cerchiamo più informazioni : GOOGLEIAMO
2 - la verità è definita dal primo risultato di ricerca di GOOGLE
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
GREAT:
“IL SESSO CON MAMMA è STATO ACCECANTE”
BAD: EDIPO RE
E se Andy Warhol
Si Fosse
Sbagliato
Il Mondo Cambia
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDEN
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Puntino n.1
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
I poveri fanno •più debiti, •risparmiano meno, •fumano di più, •bevono di più, •fanno meno esercizio •mangiano peggio
Perché? E cosa significa essere poveri di qualcosa?
N.2
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
..
N.3
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Factual or MisleadingN.4
• Rich Vs Poor
• People living with AIDS vs healthy people
• ‘indecent dressing for women’ vs ‘beautiful young decent dressing girls’.
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Un piccolo Test
Spritz
Atalanta
Negazionismo
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Sneocdo uno sdtiuo dlel’Untisverià di Cadmbrige, non irmptoa cmoe snoo sctrite le plaroe, tutte le letetre posnsoo esesre al pstoo sbgalaito, è ipmtortane sloo che la prmia e l’umltia letrtea saino al ptoso gtsiuo, il rteso non ctona. Il cerlvelo è comquune semrpe in gdrao di decraifre tttuo qtueso coas, pcherè non lgege ongi silngoa ltetrea, ma lgege la palroa nel suo insmiee......vstio?
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
CulturomicsN.5
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
• The current wave of adavances in artificial intelligence doesn’t actually bring us intelligence but instead a critical component of intelligence: PREDICTION
• PREDICTION is a central input to decision making
• Which is the best AI strategy or the best set of AI tools:
• More speed — less acuracy
• More autonomy — less control
• More data — less privacy
Economist
Beppe Carrella - Fabio degli Esposti - Parlane pure con il mio robot, ma gli androidi fanno la spremuta con l’arancia meccanica - GoWare 2018
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Svezia - Danimarca - Estonia
Svezia
Olanda
Ungheria
Israele
Australia
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Georges Charpark
Premio Nobel per la fisica nel 1992
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
I primi 15 Nobel per la Fisica assegnati a 19 persone (3 gruppi / 13 singoli)
..e gli ultimi 15 Nobel?
A 40 persone (14 gruppi / 1
singolo)
LA COLLABORAZIONE EFFICACE E LA CONDIVISIONE DI PROCESSI E INFORMAZIONI E’ IL MOTORE
DELL’INNOVAZIONE
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Per aver prodotto un nuovo stato della materia. E' con questa motivazione che l'Accademia delle Scienze di Svezia ha insignito oggi del Nobel per la Fisica del 2001 gli americani Eric A. Cornell e Carl E. Wieman, dell'università del Colorado, e il tedesco Wolfgang Ketterle, del MIT di Boston, premiandoli per i risultati di esperimenti effettuati, in due studi indipendenti, nel 1995. Le radici della loro ricerca, tuttavia, risalgono molto più indietro nel tempo e riguardano uno dei concetti della fisica moderna che ai profani appaiono di più difficile comprensione.
Nobel, premiata la scoperta del "quarto stato" della materia
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
New York Times, oct 2016
The Australian machine learning platform re-created the Bose-Einstein condensate in less than one single hour! When the researchers
reviewed the computer-logs, they were astonished at what they found. The platform had used strategies that the Nobel laureates had never even considered. The platform had
approached the problem in a completely different way. But in the end, it produced the same ends result in a fraction of the time.
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Non puoi avere un posto preferito, finché non li hai visti tutti
Vivi una vita Intercontinental?
La velocità alla quale facciamo le cose :
•dal cambiare lavoro •allo scrivere un articolo •al cucinare un pasto
semplicemente aumenta in continuazione.
fast-food, appuntamenti lampo, sonnellini, terapie a breve termine scopamico. Fare i soldi Velocità di lettura Pitch …
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
•Non fai in tempo a comprarti uno smartphone e già devi scaricare un aggiornamento per far funzionare le ultime app.
•Prima ancora che tu abbia avuto il tempo di abituarti al nuovo sistema informatico della tua azienda, te ne installano uno nuovo.
•Avevi finalmente capito come andare d’accordo con un nuovo collega fastidioso, ma c’é una riorganizzazione del personale e ti trovi a dover fare amicizia con un team interamente nuovo.
II ritmo della vita sembra accelerare
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
I am going to take you on a journey into the world of technology and business. To a world where everything happens instantly. So fast that you won’t even notice inventions appearing, and the next day, it will be like you have always used them. So fast that before you think about what you need, it will be right there in front of you. What seemed unthinkable yesterday, tomorrow will be very real.
Poniewierski, Aleksander. SPEED no limits in the digital era
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Pillola della felicità
Fai di più Sentiti Meglio Vivi più a lungo
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http://edition.cnn.com/2013/10/03/tech/innovation/google-calico-aging-death/
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Dai, in che altro modo potete minacciarmi, oltre che con la morte?
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Buongiorno,
sarò in vacanza al mare e fino al 15. gennaio non avrò accesso all’internet! Al mio rientro ti contatterò. In alternativa potrai contattare i miei colleghi tramite [email protected].
Grazie per la tua pazienza e a presto!
Cordiali saluti
Filippo
Ciao Filippo
Avrei bisogno di alcune informazioni per il nostro progetto CRM. Credo che tu sia la persona meglio preparata. Non c’è fretta. Fatti sentire quando puoi..
Un abbraccio
Gerarado
Non è un FAKE
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
When an industry faces disruption, companies often fail to appreciate quickly enough the nature, extent, and velocityof the changes taking place.
WHY? Disruptions start at an industry’s edge, among small companies that provide specialized value to emerging customer segments
They bring new business models. They leverage new technologies. They are highly disruptive.
The only thing that’s disruptive is
customer adoption
Digitization it's an ongoing process of
creative ad CULTURAL ndestruction
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Se il mondo fosse come un sudoku
•Esiste un’unica soluzione•Il gioco non è influenzato da reazioni e mosse di altri •Esiste una serie finita di azioni possibili•Il numero di alternative possibili per riempire le caselle, è abbastanza piccolo•Le regole sono prestabilite e non cambiano durante il gioco
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDEN
La più importante azienda di media non ha giornalisti
La più grande azienda di taxi non possiede né tassisti né auto
Il più importante operatore di telecomunicazioni non ha né rete né un servizio di call center
La più estesa catena di ‘alberghi’ non possiede strutture
I maggiori fornitori di software non scrivono la maggior parte delle app disponibili
Una delle banche in più rapida espansione non ha soldi reali
Amazon ha appena passato WalMart come il più grande rivenditore della nazione
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Apple, Microsoft, Xiaomi, Toyota, Amazon, Tencent, ARM, and Samsung show us that corporations do not have to be small to be nimble and innovative.
Piccolo è Bello?
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Reinventiamo continuamente la ruota
• Twitter —> 15 anni prima ICQ • Facebook —>SixDegrees (1999); Elgg (2000) • Spotify —> Winamp (1998) • Mobile email —> Palm (2002) • WordPress —> Cobalt (2005) • Youtube —> Heavy/ Dailymotion (2003) • Chrome —> Netscape ,….., ..
La maledizione del pneumatico Radiale!!
New digital businesses are often recombinations, or mash - ups, of previous onesNapster 1999 Torrent 2004 Open source 1986
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Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Teorema: La Maledizione del Radiale
Corollario: Chiavetta Simmenthal
Michelin wants to reinvent the wheel for the driverless age
Airless, indestructible, and 3D-printed from orange zest
(among other biomaterials)
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
57
Human centric
Transparency between people, business things
• 4d printing
• Brain Computer Interface
• Humana Augmentation
• Volumetric displays
• Affective computing
• Connected Home
• Nanotube Electonics
• Augmented Reallity
• Virtual Reality
• Gesture control device
Bob Dylan
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
60
Nel 1974 la prima Conferenza mondiale dell’alimentazione si riunì a Roma e i delegati furono sottoposti a scenari apocalittici . Fu detto loro che per la Cina sarebbe stato impossibile nutrire il suo miliardo di persone , e che il paese più popoloso al mondo si stava avviando verso una catastrofe .
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Our next world?
• People work only a few hours a day
• Travels at 500 miles per hour
• Flying cars go as fas as 2500 mph
• Main job: pushing button
• Galaxy is our home
• Health care is complete free
• Extreme customer care
• Technology is the best
• Business is rivalrous
• Prosperity is everywhere
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Money manipulation Regulations Taxation Wars on
• People • Product • Services
Prisons …
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Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Le prime società richiedevano specializzazione
•Agricoltori •Ingegneri •Sicurezza •Ragionieri •Operai •Amministratori
Comunità richiedevano•Linguaggio •Conoscenza
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
I fenomeni che possono portare a un tale avvicendarsi di popolazioni e lingue sono di tre specie:
1.onda di avanzamento: un'innovazione tecnologica che permette di sostentare più persone in un dato territorio
2.infiltrazione per crollo di sistema: l crollo delle strutture di controllo del territorio realizzato da un centro di potere, determina la progressiva infiltrazione di popolazioni esterne
3.sovrapposizione di un'élite: una popolazione dotata di una superiore tecnologia, specie in ambito militare, si sovrappone a una popolazione preesistente
Renfrew paradigmaRenfrew descrive le dinamiche con cui si può avere una sostituzione di popolazione (e di lingua) in un dato territorio.
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
There are many definitions, but in common with them all are: Vision and purpose centered on digital Digital culture and mindset. Customer experience (CX) and employee experience (EX) drive value Willingness to disrupt your own business models Building and/or exploiting platform strategies that exploit connectivity and networks Taking a comprehensive and systemic approach to opportunities
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Cioè la gente crede di sapere più cose di quelle che sa in realtà. O sottovalutano ciò che non sanno.
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Ecco La lista dei dipendenti Presuntuosi che promettono più Di quello che riescono a fornire
Ottimo, Spostateli alle vendite
I clienti si lamentano perché i nuovi venditori
sono così pieni di sé e pensano di conoscere qualsiasi cosa
Nessun Problema Promuoveteli MANAGER
I Nuovi MANGER hanno centinaia di idee, nessuna funziona e centinaia di scuse per giustificarsi
Costruite una divisone Consulenza e
Spostateli a fare i CONSULENTI
EFFETTO Dunning-Kruger in AZIOINE
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
La lunga storia di come l’uomo appalta la
mente alle macchine
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Technology to tailor messages or experiences to an individual interacting with them—is becoming the optimum word in a radically new customer intelligence environment.
Personalization
G. Carrella - E.comerce tra mercato e diritto- Il sole24ore - 2000
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
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Perpetual smart machine age
• Smart Dust • Machine Learning • Virtual Personal Assistants,• Cognitive Expert Advisors • Smart Data Discovery • Smart Workspace • Conversational User Interfaces • Smart Robots • Commercial UAVs (Drones) • Autonomous Vehicles,• Natural-Language Question Answering • Personal Analytics • Enterprise Taxonomy and Ontology Management, • Data Broker PaaS (dbrPaaS), • Context Brokering
A technological age make retailers more customer-centric
Hashtag
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Streghe vs Frigorifero Modello A Modello B
Causa Streghe Microorganismi + temnperatura
Rimedio Nascondere il latte alle streghe ponendolo in cantina Abbattere il livello termico
Effetto Soddisfacente conservazione Soddisfacente conservazione
Conservazione del latte
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Raw Materials: data from IOTNew Machines: combine hardware, AI software, data and human InputBusiness Model: monetize services and solution based on system intelligence
Becoming Digital - Mastering the Three M
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Il nostro rapporto fideistico con la tecnologia algoritmica• Raccomandazioni per il film da vedere
• Ci guidano per la città
• Forniscono risposte alle nostre ricerche
• ..
Prendiamo queste elaborazioni per fede
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Once a product or service is digitized, it goes through a predictable process where the technology gets cheaper and eventually approaches free
Every industry is affected by the ‘demonetization’ and the biggest driver is digitization.
ALGOCRACY
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Nam-Shub antichi incantesimi sumeri (del Dio Enki) che avevano il potere di programmare direttamene le menti umane. Per un sumero che ascoltava un nam-shub si trattava di un insieme di istruzioni che potevano alterare la sua mente e il suo mondo.
Snow crash è una sorta di parabola contemporanea dell’elaborazione come magia: senza il giusto vocabolario è difficile se non impossibile articolare determinate idee, in particolare nel contesto dei sistemi tecnici.
Algocrazia –Un algoritmo ai tempi dei Sumeri.
CIP CIOP
SHIP SHOP
SHOP SHIP
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
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Carrella/Triberti da: E-commerce tra mercato e diritto- 2000 Ed. Il sole 24ore
Human beings are, first and foremost, creatures of habit and, if a retail company can understand these habits on both a micro and
macro level, it can not only predict what its customers are going to want, but also what they will do, so the retailer can potentially shape
that behavior.
Our subconscious will do the shopping for usSocial Technology
We live in an instant gratification world
• Data as “raw material” • Why don’t include data
within balance sheet? • 3 D’s: Data Driven
Decisions
+BIG DATA MATERIA PRIMA
=PRODOTTO
Dataism: God is in the Algorithm
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Software e cattedrali sono molto simili: prima li costruiamo e poi li preghiamo.
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Noi viviamo «negli» algoritmi, ai quali affidiamo, sempre di più, la narrazione delle nostre vite, dagli aspetti più materiali (come
il conteggio dei passi o delle calorie) a quelli più sentimentali (come una storia
d’amore) […] Il risultato è un'offerta del tutto «su
misura»[…] G. Carrella - Techeconomy
I tat uag g i r acco n ta n o
m o lt e st o r i e
Facebook, Googler, Twitter Linkedin, Cell Phones, Foursqaure, Yelp, Travel Advisor, EasyPass,
Security Cameras, Wikipedia, credit scores, credit cards, Telegram, Fortnite…
Tatuaggi Elettronici?
Centinaia di amici, followers, post, repost, fotografie, cookieds GPS, apps, telecamere di
sicurezza, localizzazione, tracciamento…
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Si dice che tutte le cose della vita sono gratis….
Jon Elster - 1978
Beatles - The best thing in life are free But you can keep them for the birds and bees
Now give me money That’s what I want
A good song is a story with a beat Stories are data with a soul
ListeningImitating
InnovateInvent
Copying
1.We're going to be different right off the bat (B-different) 2.All business is show business (Perform and Acting) 3.Business success is not just scientific and rational. It may even (Be Spiritual)
DON’T DESCRIBE • what you do
DEMOSTRATE • How you can help me • How good you are
Things are bigger than we might suspect
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
Surfare all’orlo del DIGITALE; tra fuzzy logic e complessità
• Rete di Sostegno • Tecnologie
• Autonomous Robot o Schiavo Essere umano
• Preda - Predatore —————————-> • Cadenza di inganno
• Isteresi cognitiva (pregiudizio cognitivo) vs Anarchy
• Quando a decidere non sei tu
• Un sistema di IA isterico
• Contenitore contenuto • Che fine ha fatto il contenitore globalizzazione?
• Quale narrazione
• Coscienza versus EBB (Ethical Black box) - Quale il contenitore, Chi è in possesso del contenuto?
Beppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS FORBIDDENBeppe Carrella https://www.linkedin.com/in/giuseppecarrella/ IN THIS PLACE KILLING IDEAS IS [email protected]
•Proverbio Zen
Il centesimo colpo
C’è uno scalpellino che picchia sulla roccia: al centesimo colpo la roccia si spacca in due. Il centesimo colpo è un
colpo