But Are They Buying

People Buy People

YOU?

Jennifer Hollowayauthor of Personal Branding For Brits

I’m totallyinvisible

“

“

Your brand is what people say about you when you’re not in the room.

Jeff Bezos, founder of Amazon

People buypeople

People buyyour personal

brand

brand?personalWhat goes into a

WHATWHO

Sue

VALUES

• Honesty• Trust• Responsibility• Loyalty

• Courtesy• Fairness• Empathy• Authenticity

VALUES

VALUES

DRIVERS

• Move up the career ladder• Gain recognition from my boss• Delivering above and beyond• Making life easier for others

DRIVERS

VALUES

DRIVERS

REPUTATION

• Loyal to the team• Don’t stop until it’s done• The most positive person going• Adds real value to the business

REPUTATION

VALUES

DRIVERS

REPUTATION

BEHAVIOURS

• Positive• Self-assured• Calm• Vibrant

• Sunny• Patient• Thoughtful• Caring

BEHAVIOURS

VALUES

DRIVERS

REPUTATION

BEHAVIOURS

SKILLS/STRENGTHS

• Deadline delivery• Predicting trends• Minutely detailed• Idea generator

• Adaptable• Deep thinker• Technology savvy• Calm in crisis

SKILLS/STRENGTHS

VALUES

DRIVERS

REPUTATION

BEHAVIOURS

SKILLS/STRENGTHS

IMAGE

• Classic• Sharp• Down to earth• Colourful

• Articulate• Tailored• Soft tones• Quirky

IMAGE

Do your individuality justice

brand?personalWhat’s the payback from a

Confidence

“ “If you need the user to tell you what you’re selling, then you don’t know what you’re selling.Marisa Mayer, CEO of Yahoo

youThank

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