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People Power M P

Date post: 01-Nov-2014
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A presentation explain about history of Kaskus and how kaskus can motivate kaskuser to be evangelist and how we think in term of technology and marketing
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PEOPLE POWER Danny Oei Wirianto Twitter: @dwirianto
Transcript
Page 1: People Power M P

PEOPLE POWER

Danny Oei Wirianto

Twitter: @dwirianto

Page 2: People Power M P

KASKUS Milestone

KASKUS founded in Seattle, USA by Andrew Darwis

KASKUS move to Jakarta and officially

revamp the brand with 350,000 members

- Pass 1.1 Million members- 17 Millions Visitor/month

- Break 350 Million Pageviews

-Focus on Marketplace- Focus on Payment System- Focus on Mobile Platform

Page 3: People Power M P

7th users in the world for Facebook

2nd users in the world access FRIENDSTER

10th users in the world use twitter

1st loyalists in the world for

“More than 60% internet Indonesia Population

spend their time to Social media =

+/- 25 Million Users

Page 4: People Power M P

Entertain Me!Entertain Me!

CuriousCurious

Hear Me

Out!

Hear Me

Out!

In Group

In Group

What is in it for

me?

What is in it for

me?

Easy.I am Lazy

Easy.I am Lazy

User = Human

Page 5: People Power M P

One To One

engagement Influential

engagement

Engagement

build Experience through

Engagement

Page 6: People Power M P
Page 7: People Power M P

“Computer & Mobile is a TOOL”

Elegant organization: Help Community to do what they want to do better.

“Be A Platform for People to BUILD on the top of it”

“Think Distributed: Can’t expected Customer COME to you”

Simplify: Keep It Simple Stupid (K.I.S.S)

Page 8: People Power M P

Customer x Customer = CommunityLife is public and so do your business

• Knowing customer conversation• Talk with your consumer• Be presence where your customer • Listen to all your bad press, PR & consumer dissatisfaction.• Your customers are your ad agency

Your worst customer is your best friendYour best customer is your partner

Page 9: People Power M P

Twitter: dwirianto

Thank You

Thank You


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