Brand HistoryQuick Brand Facts

– Flagship brand of PepsiCo. ( Caleb Bradman - Brad’s Drink)– 100 year old brand loved by over 200 million people worldwide.– An iconic youth brand in India.

Brand Advantage

A friend to youth and youth culture, shares an emotional connect with Youngsters.

Always fuelled youth passions like cricket, Bollywood, music and now football.

Youth icons like MS Dhoni, Ranbir Kapoor, Didier Drogba, Virendar Sehwag, Sachin Tendulkar, Priyanka Chopra and Deepika Padukone have endorsed Pepsi since its launch in India.

Change the game – 2011 Cricket World Cup Association - 2012 association with International Football Stars

New Pepsi Logo.mp4

REFLECTION:YOUTHFULRELIABLEAGGRESSIVE

RELATIONSHIP: GEN Y,

EMOTIONALLY ATTACHED TO NEXT GENERATION

PHYSIQUE:SOFT

DRINK, SWEET,CIRCULAR LOGO

SELF IMAGE:COOL,

SMART, UPBEAT

CULTURE: YOUNG,

DYNAMIC, VIBRANT

PERSONALITY:YOUNG

INNOVATIVE, FUN

PICTURE OF SENDER

PIC

TU

RE O

F R

EC

IVER

Yehi hai right choice baby

Yeh dil mange more

Yeh pyaas hai badi

Yeh hai Youngistan mere

jaan

Youngistan ka wow

My can… I can

Change the game

Oh yes abhi