PepsiCo QuizBy

Atharva

*1. Id X• Born in a Tamil family in Madras (Chennai), India, X received a bachelor’s degree in

Physics, Chemistry and Maths from Madras Christian College, Chennai and a PGDM from IIM Calcutta

• X started of as a product manager positions at Johnson & Johnson and textile firm Mettur Beardsell

• X then went to Yale school of Management in 1978 and earned a Master’s in Public and Private Management

• X then joined BCG and then held strategy positions at Motorola and Asea Brown Boveri

• X was named to Institutional Investor's Best CEOs list in the All-America Executive Team Survey in 2008 to 201

Answer

2.

• What was Pepsi called when it first came out in 1893?

Answer

Brad’s Drink

3.Until 1998, X was the market leader in the industry, enjoying a 71% market share in India. Owned and launced by 1992 by Amrit Agro Ltd.Pepsi (indirectly) acquired them in 2000.X had the folloing flavours-• Bombaat Chilli Masala• Paapri Chaat(An Indian Dish)• Sendha Namak(Rock Salt)• Jhakaas Tomato Twist• Plain Salted• Spicy Treat

• X?

Answer

4. ID X• X, released in Japan in 1999 for Playstation is an

action game that consists of four stages, each divided into smaller segments and each involving the superhero X saving a person who is in need of a drink, such as a military man in the middle of a desert, by giving them a can of Pepsi.

• The stages are all based on real locations, such as San Francisco and the Tokyo subway.

• The player aims to dodge obstacles, such as cars, construction cranes, and people, as well as Pepsi-branded obstacles, including a Pepsi truck.

Answer

5. Id X

• X was formulated in 1965 by a team of scientists at the University of Florida College of Medicine

• X was created to help athletes by acting as a replacement for body fluids lost during physical exertion

• The earliest versions of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice

• X was initially produced and manufactured by Stanley-Van camp Inc.,

Answer

6. ID X

• X is a brand of soft drink originally created in Spain in 1959

• The word X means “admirable” or “wonderful” in Esperanto

• It is available in various flavors like tamarind, watermelon, lemon, passionfruit etc..

• Their marketing campaigns involved the Blue Man Group, the X craver (a monster that will do anything to get X) etc.

Answer

• Mirinda

7.

• What Limited edition green Pepsi sold in Japan in the summer of 2007?

8. Id X• The many names of X include Flippos, Caps, Slammers, Whammers, Whackers, Trovs, Kinis,

Blasters etc• The idea for X was based on a game called milk caps that was being played in the Hawaiian island

of Maui as early as 1927. • The game had a revival in the 90’s and this revival is credited to Blossom Galbiso, a teacher and

guidance counselor who introduced the game she had played as a little girl to a new generation of students, soon incorporating milk caps into her fifth grade curriculum as a way of teaching math and as a nonviolent alternative to other popular schoolyard games

• The game spread very quickly and by 1993 was being played all over the US and there were millions of milk caps being manufactured covering a wide array of images of toys, cartoons, movies, games, sports, famous people and famous world leaders

• X started out in 1994 with a set of 100 X featuring Looney Tunes characters• The most recent set in Mexico featured Subway Surfer characters

Answer

• Tazos

9. Id X

• X was a berry flavored soft drink produced by PepsiCo• It was launched in mid 2002 in USA, Canada, India etc• Although heavily promoted (including advertisements by pop

singer Britney Spears, appearance in movies like The Italian Job, Garfield : The Movie, promotion during sporting events (New York Mets games in USA, 2003 Cricket World Cup in India etc) it was seen as a commercial flop and discontinued soon after

• There were various unsuccessful online polls requesting Pepsi to bring back this flavor

Answer

10. Connect (Exhaustive)

Answer

• Pepsi Super Bowl Commercial - We Will Rock You

*11. ID X and put Funda• X is considered as the “History’s greatest Pepsi cola salesman”• X joined Pepsi Cola Company as a sales representative and rose through the sales ranks

becoming a marketing vice president in 1956. He headed up Pepsi's international operation in 1957 and became president in 1963

• X was also awarded the Order of Friendship by Vladimir Putin, President of Russia, in 2004• In 1959 Pepsi Cola was one of 200 companies represented in Moscow at the American

Exposition that was attended by the then US Vice President Richard M Nixon and the Soviet premier Nikita Krushchev

• X with a little help from Nixon did something that helped establish Pepsi in Soviet Union• It was often said in half jest that “Pepsi was the official soda of the cold war”• The question is who is X and what did he persuade Nixon to do?

Answer• X – Donald M Kendall• Y – He persuaded Nixon to place a Pepsi in the hands of Nikita

Kruschev

*12. Id X• X is a British snack food manufacturer mainly operating in the United Kingdom and

Ireland. • X was founded in 1948 in Leicester, England by Harry X• Gary Lineker, the Leicester-born former footballer, is now the face of the company

X, featuring in most of their advertising campaigns since 1995's "Welcome Home".• The official website states that an estimated "11 million people will eat a X’s

product every day". The company employs over 4,000 people in fifteen locations• To commemorate the frankly unbelievable tale of Leicester’s EPL winning

campaign, X launched a series of limited edition packs (pics next slide)• X is a part of the PepsiCo group

Answer

• Walkers

13.

• Positioned as an energizing and thirst-quenching drink and targeting young adults who embrace excitement and adventure, Mountain Dew was one of the main founding lead sponsors of this event.

• A bunch of casual activities such as mountain biking, skateboarding, paragliding and a few other "alternative sports" were aggressively promoted by ESPN in the late 80's and early 90's which eventually lead to the culmination of this event in 1994. Which event?

Answer

• Extreme Sports

*14. ID X• When naming his company, Henry Seymour, its founder read about X (a set of people)

in an encyclopedia one day and thought they sounded nice. It’s as simple as that• The name X was represented as purity, honesty, and integrity• Starting in 1902, the company's boxes came with a coupon redeemable for

the legal deed to a tiny lot in Milford, Connecticut. • The lots, sometimes as small as 10 feet by 10 feet, were carved out of a 15-acre,

never-built subdivision called "Liberty Park • X financed the film Willy Wonka and the Chocolate Factory getting in return a license

to use a number of the product names mentioned in the movie• There were rumors that the company used photos of William Penn (an English real

estate entrepreneur, philosopher, early member of X and founder of the Province of Pennsylvania) in their advertising which the company has denied many times

Answer

• Quaker Oats

15. Solve for X and Y• X originated in the city of Piedras Negras, Coahuila, Mexico, just over the border from Eagle Pass,

Texas.• In 1943, the wives of U.S. soldiers stationed at Fort Duncan in nearby Eagle Pass were in Piedras

Negras on a shopping trip, and arrived at the restaurant after it had already closed for the day. • The maître d'hôtel, Ignacio “X" Anaya, invented a new snack for them with what little he had

available in the kitchen: tortillas and cheese• In 2008, Y (brand under which X is sold) was promoted by an "out-of-this-world" advertising

campaign, literally beaming a 30-second advertisement for Y brand tortilla chips into a planetary system 42 light years away. The project was in collaboration with EISCAT Space Center in Svalbard, Norway.

• The "You Make It, We'll Play It" contest chose the winning advertisement that was transmitted on June 12, 2008. The ad was beamed towards a distant star within the Ursa Major constellation that is orbited by planets which may harbor life.

Answer

• X – Nachos• Y - Doritos

*16. Put Funda• When John Sculley started out at Pepsi in 1967, they still hadn't established themselves as a national

brand. Sculley was instrumental in changing this narrative• In Mr Sculley’s words “ I think the most important thing to break through the clutter of advertising is that

you have to have a very clear customer in mind," • In the case of the Pepsi Challenge, he knew he was primarily speaking to parents, typically mothers and

grandmothers, who were making the shopping decisions for their families.• For any company, he says, it's crucial to build a profile of your target customer and from there, figure what

kind of medium he or she pays the most attention to• In one now-famous commercial, the company filmed a grandmother shopping in a grocery store, whose

granddaughter convinced her to take part in a challenge by the end of which the Grandmother chose Pepsi much to her surprise –

• “I can’t believe it! I’ve never had a Pepsi in my whole life, but it must be better because I picked it!”

• What did Sculley do? Or What was the challenge?

Answer

• Blind Taste test

17. Id X

• X’s logo is named Siren, a two tailed mermaid based on a 16th century Norse woodcut

• X was founded in Seattle, Washington in 1971 by three partners who met while they were students at the University of San Francisco

• As of now, X’s products are available in 72 countries• X entered into an agreement with Y • As a part of this agreement Y would do the marketing, sales and

distribution of X’s ready-to-drink (RTD) beverages

Starbucks

*18.• In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy—in large

part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I.

• Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsi's assets were purchased by Charles Guth, the President of X, a candy manufacturer with retail stores that contained soda fountains.

• He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had X's chemists reformulate

• the Pepsi-Cola syrup formula. Guth was later charged by X on account of conflict of interest between his private dealings with Pepsi ( although initially for X) and the job he is entrusted to do at X. This case (Guth vs X ) is also one of the highly discussed cases in Business Ethics and Business Law.

• X??

Answer

• Loft Candy

19.

• What 1989 ad is this for? Who is the Santa?

Answer

• Pepsi Nintendo DS

20.

• Mobile company Vivo Sunday replaced PepsiCo as the title sponsor of the high-profile Indian Premier League (IPL), a change necessitated by the beverage giant's sudden pullout from a five-year deal that was to end in 2017.

• What reason did Pepsi cite for the pullout?

Answer

• Corruption scandal that lead to the ouster of Rajasthan Royals and CSK

21.

• In 1989, Billy Joel mentioned the rivalry between the two companies in the song "We Didn't Start The Fire". The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns.

• Coke had used Paula Abdul, while Pepsi used the band X consisting of ________ and his brothers. This was a conscious effort to launch its "New Generation" theme.

• Both companies then competed to get other musicians to advertise its beverages. Name the band/ member?

Answer

• Jackson Five/ Michael Jackson

Evolution of Pepsi Logo since 1898… Why did they change the logo in 1945 to revert back to the same red script logo in 1951?

22.

Answer

• To support US in World War II, Pepsi came up with this logo with colors of American Flag

23.• XY was originally created under the U.S. name Patio in 1963. Following a

positive reception attributed to the shifting dietary habits and preferences among the people at the time, it was re-branded as XY the following year.

• It became the first X ____ to be distributed on a national scale in the United States. Distribution was extended to the U.K. in 1983, where it is also referred to as XY.

• Distribution has since expanded to other countries around the world; though an alternate name is used in certain countries. In Italy, Czech Republic, Poland, Argentina, Spain, Greece, Turkey, Ukraine, and Brazil, the beverage is known as Y Light.

• What is XY?

Answer

• Diet Pepsi