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MBA (PRIST) 3rd SEM 2010-2012 BATCH (MSRMI)

Developed ByMd. Ali QuadriBbudhadityaa RoyMazhar ImamTasleem Ali

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Introduction Of Company Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo.

It was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in1898 by Caleb Bradham, who made it at his home where the drink was sold.

It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nutsused in the recipe.

Type Cola

Manufacturer PepsiCo. Country of origin North Carolina, U.S.A. Introduced 1898 (as Brad's

Drink)June 16, 1903 (as Pepsi-Cola)1961 (as Pepsi)

Related products Coca-Cola, 7 Up, Irn Bru, Cola Turka, Big Cola

PEPSI gained entry to India in 1988

First Logo

New Logo

http://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Caleb_Bradhamhttp://en.wikipedia.org/wiki/Pepsinhttp://en.wikipedia.org/wiki/Kola_nutshttp://en.wikipedia.org/wiki/Colahttp://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/7_Uphttp://en.wikipedia.org/wiki/Irn_Bruhttp://en.wikipedia.org/wiki/Cola_Turkahttp://en.wikipedia.org/wiki/Big_Colahttp://en.wikipedia.org/wiki/1988http://en.wikipedia.org/wiki/1988http://en.wikipedia.org/wiki/Big_Colahttp://en.wikipedia.org/wiki/Cola_Turkahttp://en.wikipedia.org/wiki/Cola_Turkahttp://en.wikipedia.org/wiki/Irn_Bruhttp://en.wikipedia.org/wiki/Irn_Bruhttp://en.wikipedia.org/wiki/Irn_Bruhttp://en.wikipedia.org/wiki/7_Uphttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Colahttp://en.wikipedia.org/wiki/Kola_nutshttp://en.wikipedia.org/wiki/Kola_nutshttp://en.wikipedia.org/wiki/Kola_nutshttp://en.wikipedia.org/wiki/Pepsinhttp://en.wikipedia.org/wiki/Caleb_Bradhamhttp://en.wikipedia.org/wiki/Caleb_Bradhamhttp://en.wikipedia.org/wiki/Caleb_Bradhamhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_States

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Company profile It was fist made by Caleb Bradham in

Aug-28,1898 Brand Pepsi and other Pepsi-cola

products sales 1/3rd of the total softdrinks in U.S

There are many Pepsi variants.

PEPSI gained entry to India in 1988 pepsi sold Lehar Pepsi until 1991 whenthe use of foreign brands was allowed.

Company profile It was fist made by Caleb Bradham in

Aug-28,1898 Brand Pepsi and other Pepsi-cola

products sales 1/3rd of the total softdrinks in U.S

There are many Pepsi variants.

PEPSI gained entry to India in 1988 pepsi sold Lehar Pepsi

until 1991 whenthe use of foreign brands was allowed.

http://en.wikipedia.org/wiki/1988http://en.wikipedia.org/w/index.php?title=Lehar_Pepsi&action=edithttp://en.wikipedia.org/wiki/1988http://en.wikipedia.org/w/index.php?title=Lehar_Pepsi&action=edithttp://en.wikipedia.org/w/index.php?title=Lehar_Pepsi&action=edithttp://en.wikipedia.org/wiki/1988http://en.wikipedia.org/w/index.php?title=Lehar_Pepsi&action=edithttp://en.wikipedia.org/wiki/1988

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Young country.

Taste preferences.

First entry benefit.

WHY IT CAME TO INDIA

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FACTS

Pepsi was the first consumer product tohave:

A slogan A jingle - the "Nickle Nickle Song" A comic strip in a newspaper - 1939 "Pepsi and

Pete"

The original name of Pepsi Cola was BradsDrink.

Pepsi in sold in more than 170 countries.

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PepsiCo Inc. Most successful consumer product

companies in world.

Company consists of: Frito-Lay,Pepsi-Cola, and Tropicana, Quaker-outs Products.

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PRODUCTS OF PEPSI

http://images.google.co.in/imgres?imgurl=http://www.pepsi.com.mk/images/mirinda.gif&imgrefurl=http://www.pepsi.com.mk/DesktopDefault.aspx%3Ftabindex%3D0%26tabid%3D26&h=189&w=189&sz=14&tbnid=1p7VBWnue8kSvM:&tbnh=97&tbnw=97&hl=en&start=26&prev=/images%3Fq%3Dmirinda%26start%3D20%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DN

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PRODUCTSPECIFICATIONS Ingredients like

carbonated water

high fructose corn syrup sugar

colorings

phosphoric acid

caffeine

citric acid

natural flavors

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LOGOS AND SLOGANS

1898 Brad's Drink

1903Exhilarating, Invigorating, AidsDigestion

1906 Original Pure Food Drink1908 Delicious and Healthful1915 For All Thirsts - Pepsi:Cola1919 Pepsi:Cola - It makes you Scintillate1920 Drink Pepsi:Cola - It Will Satisfy You1928 Peps You Up!1929 Here's Health!1932 Sparkling, Delicious1933 It's the Best Cola Drink

http://www.pepsinut.com/images/logos/logo24.jpghttp://www.pepsinut.com/images/logos/logo07.jpghttp://www.pepsinut.com/images/logos/logo03a.jpghttp://www.pepsinut.com/images/logos/logo03.jpghttp://www.pepsinut.com/images/logos/logo24.jpghttp://www.pepsinut.com/images/logos/logo07.jpghttp://www.pepsinut.com/images/logos/logo03a.jpghttp://www.pepsinut.com/images/logos/logo03.jpg

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CONTD

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1981 Pepsi's Got Your Taste for Life1983 Pepsi Now!1984 The Choice of a New Generation1987 America's Choice1989 A Generation Ahead1992 Gotta Have It1993 Be Young, Have Fun, Drink Pepsi1995 Nothing Else is a Pepsi1997 Generation Next1998 Same Great Taste1999 The Joy of Cola2000 The Joy of Pepsi

CONTD

http://www.pepsinut.com/images/logos/logo95.jpghttp://www.pepsinut.com/images/logos/logo96.jpghttp://www.pepsinut.com/images/logos/logo90.jpghttp://www.pepsinut.com/images/logos/logo87.jpg

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CO P ORS

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CO P ORS PRODUCTS

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SURVEY

Research agency ORG-MARG hasconducted The Economic Times Surveyof Indias Most Trusted Brands.

The survey covered 4,674 consumersacross 12 centers - four metros, fourClass I and four class II towns.

Besides an overall ranking, the studyalso gives insights into how consumers in

different regions and population stratarank brands

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The Top 10 BrandsRank Brand

1 Lux

2 Colgate

3 Rin

4 Thums Up

5 Dettol

6 Fair & lovely

7 Surf

8 Coca cola

9 Pepsi

10 Horlicks

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TARGET MARKETAge 12-28

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PRICE 200ml Rs 8

300ml - Rs 10

500ml - Rs 20

2lt - Rs 43

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Financial data PepsiCo has 5 year sells growth rate which is

much larger then Coca-Cola.

Net profit margin in 5 year Avg-9.18

Capital spending 5 year growth rate inPepsi - -4.07

coca-cola- -4.93

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POWER Brand name.

Taste

Entry position

Leader in India

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PLACEIt is Easily available at Malls Kirana shops.

Retail shops. School and college canteens Internet cafes Theaters.

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PROCESS

BOTTLERS/DISTRIDUTORS

RETAILERS

CUSTOMERS

Pepsi company

T M H V

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CUSTOMER BEHAVIOUR

o Buys sweeter than Coca Cola and they arehappy to relate themselves with the brandicon. Parents are influenced by theirchildren.

o Loyalty Status

o Referral world drink.

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Marketing strategy

Affordable price.

For Promotional Strategy, they haveused superstar Amitabh Bachhan,Sharukh Khan & cricket God SachinTendulkar.

To target more rural people, the priceof 200 ml bottle priced at Rs. 6.

Ads are always catchy.

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Thank you