Date post: | 13-Jan-2017 |
Category: |
Marketing |
Upload: | edge-global-media-group |
View: | 309 times |
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©2015 IBM Corporation
Marketing is being
remade before our eyes
©2015 IBM Corporation
The stage is set for the
Renaissance of the Agency
The consumer path to purchase… has fundamentally changed.
5
Where are you?
6
Left BrainLogic
Analysis
Sequencing
Linear
Language
Facts
Computation
Right BrainCreativity
Imagination
Intuition
Visual
Emotions
Conceptual
Interpersonal
Retail marketing basics haven’t changed… How we execute has.
AWARENESS PURCHASE INTENT CONVERSION
10
Single channel communication is
DEAD.
...we follow the consumer.
Omni Channel is driven by the
Consumer.
Reach
Frequency
The Fundamental Change in Marketing Insights…
Liked, Shared,
Opened, Clicked, Browsed,
Visited, Purchased,
Viewed
TodayYesterday
13
of in-store purchase decisions are guided by online communication.
.
of consumers will share their brand experience.
.
14
TraditionalMarketingIn-storeDisplayPRDirect MailTelesalesTV/RadioPrint
DigitalMarketingSEOEmailDisplayWebsiteContent MarketingEcommerceSocial Media
Consumer ContextLikedSharedOpenedClickedBrowsedVisitedPurchased
+ =
Marketing executionmust eliminate complexity and
maximize seamless integration.
17
A thousand songs in your pocket.
1818
Meet Lily Robinson…
Tiger Bread
1919
Giraffe Bread
21
“Companies are still facing real or imaginary silos and
structural barriers between corporate functions and
departments” Heiner Eberle-Client Services Director OgilvyOne
22
Manage Your Marketing Platform with Superior Visibility and Control
IBM Marketing:
Marketing CloudJourney DesignerJourney Analytics
Customer Behavior AnalyticsUniversal Behavior Exchange (UBX)
© 2015 IBM23
Bonus Slide!!
Five tips to juice your Christmas Campaigns
1. Make Your Emails Mobile-Friendly2. Cart and Browse Abandonment Remarketing Are No Longer Optional3. Make It Easier to Buy4. Use Content and White Space to Break the Holiday Email Monotony5. Use Mobile and Web Push Notifications
©2015 IBM Corporation
Marketing is being
remade before our eyes
…and together we will lead
this revolution.
What metric do you track with your clients and why; and deep down, do you think it’s the right metric?