Perception

PerceptionThe organization and

interpretation of our sensations. It is how we create meaning for what we see, touch, hear, feel and smell.

PerceptionSelective

Attention: the idea that we are only aware of a small percentage of what we experience.

Selective AttentionThe most famous example to illustrate selective attention is known as the “cocktail party effect.”

RedGreenBlueYellowOrangeRedYellowBlack

BlueRedOrangeGreenBlueGreenYellow

BlueYellowOrange Yellow Red

BlackGreenRed

The Stroop Effect

The Stroop EffectSelective Attention Theory: the interference occurs because naming colors requires more attention than reading words.

PerceptionVisual Capture:

refers to the tendency for vision to dominate the other senses.

Perceptual OrganizationGestalt: an organized

whole.

Gestalt psychologists emphasize humans’ tendencies to integrate pieces of information into meaningful wholes.

Things are not seen as sum of parts but immediately as wholes.

Gestalt Principle: Mind Always Wants to Make Stimuli Meaningful.The fact that you can read this

sentence… “it deosn't mttaer in waht oredr the

ltteers in a wrod are, the olny iprometnt tihng is taht the frist and lsat ltteer be at the rghit pclae”

…illustrates gestalt principles are at work to make things a meaningful whole.

Gestalt PsychologyGrouping: the perceptual tendency to

organize stimuli into coherent groups

Gestalt/Grouping Principles: ◦Proximity◦Similarity◦Continuity◦Closure◦Connectedness

Proximity: tendency to group nearby figures together

Similarity: tendency to group figures that are similar

Continuity: tendency to perceive continuous patterns

Closure: tendency to fill in the gaps in visual information.

Connectedness: spots, lines and areas are seen as a unit when connected

Perceptual Organization

Figure-Ground Relationship: tendency to organize information into objects (figure) that stand out from their background(ground)

Figure Ground Illusion

The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.

                                                                    

I never noticed the brilliant logo until recently. You must be thinking what is there to find out as it clearly shows the Swiss Alps? Let me explain…Toblerone originated in Bern, Switzerland - A city whose name is rumored to mean, “City of bears.” When you look at it again you will find a bear in the logo.

Toblerone Chocolate

                                                                    

It’s a really good zoo and the logo is pleasant. However, it becomes an awesome logo when you see the animals in the white space on the left and right sides of the tree.

Pittsburgh Zoo

                                                                    

The most famous bicycle race in the world has a beautiful logo that becomes more impressive when you finally perceive the bicycle rider on the right side.

Tour de France

Depth PerceptionDepth Perception:

the ability to see objects in three dimensions. Allows us to gauge distance.

Visual Cliff: illustrated that crawling infants and newborns perceive depth.

Types of Depth Perception

Binocular Cues: depth cues that rely on the use of two eyes.

Examples of Binocular Cues:

◦Retinal Disparity: idea that images of an object from the two eyes differ. The closer the object, the larger the difference (disparity.)

◦Convergence: extent to which the eyes converge inward when looking at an object that brain keeps track of to measure distance.

Retinal Disparity and the Sausage Illusion

Types of Depth Perception

Monocular Cues: distance cues that are available to either eye alone. Often used in art.

Examples of Monocular Cues◦Relative size: smaller image is more distant

◦Interposition: closer object blocks distant object

◦Relative Clarity: hazy object seen as more distant

◦Texture: coarse=close; fine=distant

James J. GIBSONAmong the first to discover the

importance of texture gradient for perceiving depth. Most surfaces have a texture but it becomes less detailed as the surface recedes into the background.

Types of Depth Perception

Examples of Monocular Cues Continued:◦Relative Height: higher objects seen as

more distant◦Relative Motion: closer objects seem to

move faster◦Linear Perspective: parallel lines converge

with distance◦Relative Brightness: closer objects appear

brighter◦Light and Shadow: nearby objects reflect

more light to our eyes.

Monocular Cue?Who is closer: Snoopy or Woodstock? WoodstockHow do you know? Woodstock blocks part of Snoopy. In other words, INTERPOSITION.

Mor

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tail

Less

det

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CloserFurther aw

ay

Monocular Cue?

Real Quick: Phi PhenomenonMotion Perception: Illusion of

Movement with Blinking Lights

Perceptual ConstancyPerceptual Constancy: perceiving

objects as unchanging despite changes in retinal image shape size

Interplay Between Perceived Size and Distance

Using monocular cues for distance can often cause us to perceive incorrect information.

Muller-Lyer Illusion Involves Misperception of Line Segments

Poggendorf's Optical Illusion*

The single line if continued joins with the _______ line.

Poggendorf's Optical Illusion*

The single line if continued joins with the red line.One explanation for this illusion isthat the lower right end of the line appears nearer than the upper left; that is, the line is seen as receding in space.

Sensory Deprivation and Perception

Kittens raised without exposure to horizontal lines later had difficulty perceiving horizontal bars.

Remember that sensory deprivation affects infants worse than older animals and humans.

Perceptual AdaptationPerceptual

Adaptation

◦(vision) ability to adjust to an artificially displaced visual field

Perceptual Set – the power of expectancy

Perceptual Set

A situation where a person is predisposed (more likely) to perceive one thing over another.

Perceptual Set

Usually See Saxophone Player Now Instead of…

Woman

Is there Extrasensory Perception?Extrasensory Perception: claim that

perception can occur apart from sensory input.◦Telepathy◦Clairvoyance◦Precognition

Parapsychology: study of paranormal phenomenon, including ESP and psychokinesis.