Perception360 Consulting EnvisageExecute

Employer Branding

Marketing“Marketing is the process by which

companies create customer interest in

goods or services. It is an integrated

process through which companies

build strong customer relationships

and create value for their customers

and for themselves.”

Kotler, Philip; Gary Armstrong,

Veronica Wong, John Saunders

(2008). "Marketing defined".

Principles of marketing (5th ed.).

Employer Branding

Employer branding is the process by

which a corporate brand differentiates

itself from its competitors in order to

attract prospective employees & retain

current employees.

Perception360 Consulting Pvt Ltd

It’s about creating a superior BRAND

When 70 per cent of corporate value is from intangible assets (Source: Accenture) being an attractive employer is critical to keep competitive advantage

Strong brand value helps in attaracting & retaining valuable employees

Changing ParadigmLow Employability

Engineers : 4.2 % for software product firmMBAs : 23%

Talent war for small pool of talent

& Therefore employee is the new king

Are you visible to this talent pool ?

Employer Branding

We offer end to end

Employer Branding Solutions.

Market : Employer Branding’s Perspective

Spot light

Aware

UnawareNegative/Neutral

Positive

Loyal Not Loyal

ScatterEMPLOYE

R BRANDIN

G

Employer Branding

Communication

Design

Social Media

Marketing

Cam

pus e

vent

s

P360 Offerings

Communication Design

The P360 Edge1. Unparallel Quality2. Hassle free Services3. Allows you to make effective & strategic deployment of your key resources

Communication DesignCommunication is reflection of your Brand.

Effective communications can change minds & challenge perceptions

Internal Communication External Communication

Communicate new initiatives in organization Have a Talk with prospective employees

We Offer

Magazines, Posters, Mailers, Newsletters, Banners, Videos, Letter from CEO etc

Memorable induction materials, Corporate Videos

Higher Employee MoraleIncreased Productivity

First impression on prospective employeesHelps attracting talent

On Campus Branding

8

The P360 Edge1. Understanding the current class of students 2. Close association with the student bodies

On Campus BrandingCollege Students : Most important Demographics for organizations

No brand loyalties : Opportunity to make a lasting brand identity

Campus Branding Campus Events

Make them Aware : Announce your presence & leave your mark

Make them your Followers: Engage your future employees

We Offer

Recruitment Material, Corporate Presentation, Corporate Films

Case Study Competitions, Simulation Games

Social Media Branding

The P360 Edge

1. Young, vibrant and dynamic team : Social Media Execution Specialists2. Technology based monitoring

Not just informative, It’s interactive

Professional & Social Networking

Keep your prospective employees informed about the latest in your organization Increase your visibility in employer market

We OfferCreation/Management of your social & professional networking profilesMonitoring the behavior and reactionsCalculating various Matrices to measure the impact of campaign

Social Media Marketing

Our ApproachDefine &

Strategize

Create Social Identi

ty

Engage

Track &

Monitor

Determine the objectives• Branding• Traffic on web

Set SMART goals

% increase in • mentioning of

your brand• share of

conversation • Click Through

Rates from Social Media Platform

Create your social media presence

Choose the relevant channelsWeb/blog/networking/news/document sharing

create personalized pages

Manage your profiles actively

Put Spot light on users

Use “Do-good” networks

Use Message Boards/Forums

Connect with issues

Key is the content that provides a stimulus to evokes a response

Use aggregators, social search engines & web/desktop tools

Measure

Reach

Conversations

Mentions : Strength, Sentiments, Passion

Key Influencers

Benchmark with competitors

Why P360

Why P360Expertise through Multi-dimensional Approach Know How of this niche brandingUnderstanding of the students psychologyRight mix of professionals to cover all dimensions

Human Resource Marketing Public Relations

End to End Employer Branding Solutionhassle free solutions : From Strategy formulation to Execution

Cost AdvantageSave precious time of key resources Get the advantage of outsourcing