CHAPTER-IEXECUTIVE SUMMARYOBJECTIVES OF THE STUDY:- To know the perept!on o" #$to%er$ tow&r'$ SHRIRAMTRA(SPORTFI(A(CECOMPA(Yto!%pro)ethe*#&+!t,o"$er)!e$- Toknowwhether the #$to%er$ &re $&t!$"!e'w!ththe pre$ent$er)!e$ o" the o%p&n,- F&tor$ on$!'ere' !n $e+et!n. SHRIRAM TRA(SPORTFI(A(CE COMPA(Y to t&ke "!n&ne "or HCV /Tr#k0- To $t#', the 1eh&)!o#r o" e2e#t!)e$ o"SHRIRAM TRA(SPORTFI(A(CE COMPA(Y tow&r'$ #$to%er$- To$eek$#..e$t!on$&n'op!n!on$"ro%#$to%er$re.&r'!n.the!%pro)e%ent o" $er)!e$-SCOPE OF THE STUDY:- The studywill help the company to know their awareness among theconsumers, the perception, brand position of the company.BABASAB PATIL BABASAB PATIL

The company can find out where their competitors stands in the mindsof the customers. The study will help the company to make proper marketing strategy fortheir weaker areas. The study covers the customers owning HCV in Hubli city.3IMITATIO(S OF THE STUDY:-Not single work is exceptionto the limitations every work has got itsown limitations, so due to time constraint, my study confines only to Hublicityandit isnot possibletomakeextensivestudy. t isassumedthat thesample selected represents entire population.RESEARCH METHODO3O4Y:-D&t& $o#re :Pr!%&r, /F!e+' S#r)e,0Seon'&r, '&t& /!nternet0Are& o" Re$e&rh : H#1+! !t,Re$e&rh !n$tr#%ent : 5#e$t!onn&!reS&%p+e p+&n : Per$on&+ !nter)!ewS&%p+e #n!t :Tr#k owner$6 Tr&n$porter$et-S&%p+!n. %etho' :Str&t!"!e' R&n'o%$&%p+!n.S&%p+e $!7e : 899 #$to%er$BABASAB PATIL BABASAB PATIL

I(TRODUCTIO(!"#C"!T$N$% C&'T$("#' T$)*#+' 'H##*(T#*N'!$#TC$(!*N, -(T"+.-ike any other %inancial products, sales of giving finance is largely dependentonhowwell companyplansout their marketingstrategies whichhelpstoincreasevisibilityandbuildadistinct brandimage. -ookingat theintensecompetitionit isbecomeverynecessaryforcompanytomakeanameforthemselves in consumers mind. 'o the opinion of customers play an importantrole in making marketing strategies. Hence this study will provide thecompany to what customers perceive about 'T%C. t will also help to find outthe brand image of 'T%C in the minds of customers. ndiaisemergingasaglobal automobilegiant. nrecent yearsthisindustryhas made pioneeringefforts inadoptingmoderntechnologyandallowing the entry of foreign players.This is well supported by the economicconditions particularly in the financial sector and in foreign direct investment. +uringthelastdecade,conscious effortshavebeenmade tofine.tunestatepolicytoenablethendianautomobileindustryreali/esitspotential tothefullest. Thefreeingof theindustryfromthis restrictive environment hashelped it to itself to global development.BABASAB PATIL BABASAB PATIL

ncreasing competition as result of liberali/ation has led to continuousmoderni/ation as well as international standards.(oreover, auto finance withaggressive marketing strategies has played a bid role in boosting theautomobile demand. Commercial vehicles, widely considered being theeconomy0s barometer, have had a good start for the year. The auto finance industry is expected to grow at 12.34 till 056. $f thatused vehicle finance is expected to grow at 784 p.a, while new car and &Vwould grow at 12.64 and 19.24.BABASAB PATIL BABASAB PATIL

3ITERATURE REVIE:The world is full of stimuli. * stimulus is any unit of input affecting one ormoreof thefivesenses sight, smell, taste, touch, hearing.Theprocess bywhich we select,organiseandinterpretthesestimuliintoa meaningfulandcoherent picture is called perception.n essence, perception is how we see the world around us and how werecogni/ethat weneedsomehelpinmakingapurchasedecision. !eoplecannot perceive everystimulus intheir environment. Therefore, theyuseselective exposure to notice and which to ignore.(arketers must recogni/e the importance of cues or signals, incustomers perception of products. (arketing managers first identify theimportant attributes, such as price or :uality, that the targeted customers wantin a product and then design signals to communicate these attributes.Customers alsoassociate:ualityandreliabilitywithcertainbrandnames.Companies watch their brand identity closely, in large part because a stronglink has been established between perceived brand value and customersloyalty.BABASAB PATIL BABASAB PATIL

C#$to%er Perept!on A#'!t$:"very time you lose a customer, there0s a reason why. +o you really knowwhat your customers think about your business, your offerings, or yourservice; *re they having good or bad experiences; *re you e:uipped with theinsight you need to improve customer satisfaction and loyalty, and make thechanges that matter; "ntrepreneurs are often too busy to really take the time totap into what customers are really thinking. apanese management or for customer orientedmanagement we should first have the willingness and a determination muchabove the petty personal gains. t needs an attitudinal change. -ookingtowardspresent socioeconomicandpolitical conditionssuchchangeisnotforeseen in immediate future. (arket forces will have to play the game withonly customer in mind if ndia has to make global presence. There is little timein hand as we are having challenges from all sides. 'mall nations like =orea,Taiwan, 'ingapore etc. have already surpassed us. These nations are workingonavisionandresultant plans. t istheright timefor market players topamper the customer. *s the saying goes, the four deadly sins of corporatemanagement.complacency, blindness, megalomania, and greed. fit everythingelse is overhead?.BABASAB PATIL BABASAB PATIL

#emember that a customer always buys a product or service with a lotof expectations which he has derived from the promotional inputs of the company or other sources including word.of. mouth . 'o a customer would besatisfied when !erformance is e:ual to "xpectation while would not besatisfiedwhen!erformance does not matchwith"xpectations. Nowthisexpectation is what has been derived from perception. !erception is not goodor bad, right or wrong, it is @ust the way someone @udges an experience basedon their value system of what they believe should happen. 'ince people areuni:ue, each of their perceptions are uni:ue .$n the other hand each situation is a Apoint of contactA with an employee that will tell the customer a AtruthAabout the companyBs idea of customer service. "achsituationwill createexpections of what the next experience will probably be like.BABASAB PATIL BABASAB PATIL

STATEME(T OF THE PROB3EM:-The present daymarket is flooded with avariety of Non. banking andas well as banking financial institutions as many as if not more thancompanies like 'H##*(T#*N'!$#T %N*NC" C$(!*N,, Tata%inance, 'undaram finance etc. are marketing their products.Time has become talk of the town therefore the customers give utmostprioritytothosefinancial institutions whichgives loans at lower rate ofinterest, :uickloans, documentation, percentageoffinanceetc. whichhavebeen exerting influence on the playing decision of the consumer.The'H##*( T#*N'!$#T%N*NC"C$(!*N, isthelargestN