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PERCEPTO Powered by

Your Patients’ Voices are All Around You

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Can you HEAR and

UNDERSTAND what

they are saying?

…I found that the best way to use this is….

…I’m about to have a nervous breakdown….

my doctor said it would take at least 2 weeks….

…my son can’t stop coughing….

…my head is killing me…

…the best treatment for this….

…where can I get it…?

The same exact thing happened to my mother

…when I stopped taking….

…forget about taking it on an empty stomach….

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Side

Effect Buy

Meds

Condition Prescription Hurt

Doctor

Everyone tries to

Listen…

Helped

Stopped Coughing

Treatment

Nervous Dizzy

Better

Use

Tests

Depressed

problems tingling

health

Purchase

what

negative

effective

taken with

by

heart

memory

low

attack life

pressure

blood caused two

months high

my

drug

weakness

Burning

by

by

severe

Better

Better

Better

Better

feet

Better

Better

Better

and

sitting

Treat

Treatment

Nervous

Better

Better

Helped

Helped

Helped

daily

Burning

Coughing

take

health

health

health

severe

Dizzy Dizzy

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Side Effect

Meds

Condition

Prescription

Hurt

Doctor

WE UNDERSTAND

The pain stopped

Treatment

Dizzy

Tests

Depressed

problems

tingling

continued

Negative impact

effective

Memory loss

Heart attack

High blood pressure

drug

weakness

I feel Better

Treat

Treatment

Nervous

Helped

daily

Burning

Coughing

health

severe

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Introducing

Tap into the minds of millions of patients

Voices of the masses distilled into usable, actionable insights.

Simple, Smart, and Real-Time.

PERCEPTO

Drill down into individual conversations

Identify tone and attitudes automatically

Answer questions you didn’t even think of asking

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Benefits to Pharmaceutical

Marketers and Agencies

Immediate

insights into

your customers

Competitive

analysis

On-time crisis

management

Be part of the

conversation

Recognize

upsell

opportunities

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How Percepto Works

“Big Data”

infrastructure

1.1 Billion

posts analyzed

11K

medications 13K

conditions

Deep health

domain

knowledge

Comprehensive

knowledge base

Natural Language

Processing

algorithms

3 pending

patents

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Subscription Service per brand, including 4 competing brands.

Percepto Features › Percepto Insights › Percepto Ranking › Effectiveness › Usages › Drug switching › Side effects

› Positive Attitudes › Negative Attitudes › Competitive Analysis › Time Trends › Top Websites › Discussions Feed

According to the expert opinion of Alston & Bird LLP, pharmaceutical firms are under no obligation to investigate or report on any of the content that is learned using the Percepto's online solution.

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Written about us

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Entrepreneurs try to fill gap in online medical help

Published: January 29, 2012

By Dina ElBoghdady

Go online and it’s easy to compare just about anything according to cost, value or performance. But health plans? Doctors? Prescriptions drugs? Not so much.

Many people end up confused or alarmed when they use the Web to self-diagnose (Google: itchy skin rash), check out a doctor or research medical costs. The information seems incomplete because there’s relatively little factual health-care data available online to consumers or the entrepreneurs that want to cater to them…

…Treato

Gideon Mantel, an Internet entrepreneur for two decades, says he sees value in building on top of what’s already available online.

Five months ago, his company launched Treato, a Web site that scans social media sites all over the Web for patient comments on medications. The company analyzes the comments to identify side effects, compare competing medications and learn about off-label uses of the drugs. It aggregates the information into charts and graphs.

For example, type “Lipitor” into the site and a bar chart pops up ranking the top issues posted about this cholesterol medication. Click on muscle pain, which tops the list, and the site directs you to snippets of the comments or the posts in their entirety from the originating site.

Click on “compare drugs” and up comes a similar list of side effects reported on other medications, even fish oil.

The idea came about when Mantel’s daughter was preparing to have knee surgery. Anxious to learn more about the procedure, he went online. The medical discussions were too technical, he said. More insightful were comments made by patients and their loved ones.

Mantel’s company, First Life Research in Israel, aims to make its money by selling data to pharmaceutical companies.

“People will struggle with the business models,” Mantel said. “But in the end of the day, there will be a significant victory.”

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Thank you

Michal Tamir Head of Marketing & BD michal@treato.com

Treato™ is a new source of health information based on real life experiences of patients. Since its launch in 2011, over a billion patient discussions were already analyzed, generating the aggregated patients’ voice for the very first time. Officially founded in 2009, Treato employs a team of 25 technology and medical experts. The company is backed by Reed Elsevier Ventures and a group of private investors, and has won a prestigious grant from the BIRD Foundation. The company’s strategic partners include Internet Brands, Altarum Institute and Healthline.