PERCEPTUAL ERRORS

AGENDAWhat is perception?

Factors influencing perception

Types of perceptual errors

Effect of perceptual errors in the organization

Perception

“A process by which individuals organize and interpret their sensory impressions in order

to give meaning to their environment.”

- Stephen Robbins

Derived from the latin word ‘percepio’

Our sensory experience of the world around us

Includes five senses

Factors that influence Perception

FACTORS IN THE PERCEIVER•ATTITUDES•MOTIVES•INTERESTS•EXPERIENCE•EXPECTATIONS

FACTORS IN THE SITUATION•TIME•WORK SETTING•SOCIAL SETTING

FACTORS IN THE TARGET•NOVELTY•MOTION•SOUNDS•SIZE•BACKGROUNDS•PROXIMITY•SIMILARITY

PERCEPTION

Types of Perceptual Errors:Stereotyping

Self fulfilling prophecy

Halo effect

Projection

Contd…Implicit personality theory

Contrast effect

Primacy

Contd…Recency

Selective perception

Prejudice

Effects of Perceptual Errors:Employment interview

Performance expectations

Ethnic profiling

Performance evaluation

Contd…Employment effort

Employment loyalty

Hiring of employees

Fast Food Restaurant Case:An employee fired was fired despite her

hard workAcc to the employee, the employer

discriminated her on ethnic backgroundAcc to the employer, the employee was

not productiveWrong perceptions from both the sidesIssues on both the sidesAnalyzed the issues and then sorted out

the issue

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